UK built success story

Nissan has been building the Qashqai at its Sunderland plant here in the UK for the past four years, the car has been a great success not only in the UK but worldwide too. Nissan has recently announced that over 1,000,000 units have now been sold worldwide in just 4 years of production. This is a great success story for a car designed, engineered and built in the UK. When Nissan unveiled the Qashqai nearly five years ago not everyone was convinced by its unconventional hatchback-SUV design but it seems the innovative car merged the best of two worlds and captured the car-buying public's imagination. Like the used Nissan Cube in Rhyl the Qashqai has become a favourite amongst young families and parents chauffeuring around their children. Guillaume Masurel, Nissan's Global Chief Marketing Manager for Nissan Qashqai said of the landmark 1,000,000 figure, "Qashqai is clearly the pioneer when it comes to 'Compact Crossovers', setting the trend that others in the industry follow. Its balance of key SUV attributes like robust design, roomy interior and higher driving position combined with the benefits of a hatchback such as great fuel economy, compactness and driving dynamics, resonates well with customers around the world.Combining the innovative concept with customer-oriented technology features, the Qashqai clearly demonstrates Nissan's unique approach to meet customers' changing expectations of their cars." As well as the UK the Nissan Qashqai is currently produced in the Kyushu factory in Japan, and in Dongfeng Nissan's Huadu Plant and Zhengzhou Nissan's No. 2 Plant in China. The UK is by far the biggest producer of Qashqai, with more than 800,000 of the 1,000,000 being made in Sunderland.