Use google+to Market your events

It has been quite a long time (July 2011) since Google launched its most promising social networking platform, Google+. According to news sources, Google+ already has 62 million users and its user base is estimated to cross the 400 million mark by the end of 2012. As an organizer, you can start using Google+ platform to promote your events and activities and to generate maximum ROI. Google+ PagesrnOrganizations of all kinds (corporations, non-profits, and so on) can set up their own Google+ pages and start adding and updating the content related to their functions and fundraisers on these page. Circles It allows you to form different groups or Circles, as Google defines them, such as Friends, Family, Acquaintances, and so on. These 'Circles' provides a great environment and an excellent tool to inform and share your event-related news and information within your groups. Such online publicity can help in generating awareness which will further boost your event ticket sales. Hangouts It allows you to engage in video chatting with as many as 10 people at a time. You just need a webcam to start a video chat with your present and potential customers. You can offer them valuable event news and updates and clear out their doubts about any of your software or solutions via the Hangout zone at Google+. Sparks You can search for specific topics of interests and add to your Spark. For example, as an event organizer, you can look for latest event themes, decoration tips, and so on, placing the appropriate keywords on the search button. The feature will keep you updated about your topics of interests. Thus, you must optimize your event page content with relevant keywords in order to reach out to your probable attendees through Sparks. Messenger/Huddle You can freely use Google Huddle to instantly communicate with your event attendees on their mobile devices (Android, iPhone, and so on). Google Ripples Ripples help you share any public post on this platform. You can easily view the most liked posts and the comments made on them. In the process, you will get a chance to meet new people and likewise build a strong connection with your target audience. Storing Photos and Videos You can use the Instant Upload Tool to easily store your past and present program photos and videos. However, you must have an Android phone to store such photos and share it with your event attendees later. Import Contacts from Other Websites Google+ also includes a feature to invite your attendee contacts from Yahoo and Hotmail. Importing of such information cuts down on the time frame required while short listing your invitee list for your next event or training program. You can easily create several contacts using this Google+ platform which also enables easy sharing of content, photos, and videos with your circle and hangout groups.