Use postcards to target your market

Smart business owners and organization leaders still use postcards to deliver their messages to customers and clients.

Postcards in America date back to the mid 1800s. But don’t think of them as quaint relics of a long-forgotten era. Postcards are still a slick, modern, colorful way for advertisers to get their messages right in front of potential customers. They also provide the right punch for your marketing strategy at a lower cost.

BlueGrass Mailing, Data & Fulfillment strategizes designs, prints, addresses and mails postcards for customers like retailers, restaurants, small grocers, realtors, car dealers, auto repair shops and many more, plus numerous organizations.

Postcards simply get viewed far more often than other pieces of mail. Since they are not stuffed into an envelope but in plain sight, the receiver is much more likely to examine them. Many marketing envelopes get tossed without being opened.

A well thought-out postcard with a sharp headline and photos or graphics will prompt a customer to look more closely. Businesses don’t send as much mail as in the past so getting a colorful, interesting postcard promoting a product or service feels special.

There are numerous ways your cards can attract attention and create leads and sales. One way is to track their performance. For example, trace your postcard reactions with a special URL, QR code, coupon code, unique website, targeted phone number or rip card. Or entice the customer to bring in the postcard itself to use as a discount coupon.

Instead of blasting messages to a wide group of people who may or may not be candidates for a product or service, affordable postcards let you deliver your message to very specific and narrow groups with a higher propensity to do business with you.

Another advantage of sending postcards is that you can target areas of the marketplace where you haven’t gone before or solicit repeat business from existing customers, since you may already have captured specific data about their buying habits.

Do you have too much information to fit on a single postcard? With fold over postcards, not only do you get the same marketing bang as a colorful postcard, you also get plenty of extra space to communicate your message.

Some businesses and organizations are shaking up their marketing plans and going with something they haven’t done before – postcards – a new-old school way of effectively communicating with the public.