Using calendars to promote your business

If you are in the process of thinking about starting a marketing campaign with the use of promotional merchandise then you might want to think about promotional calendars. Calendars can come in all different shapes and sizes and can be designed with your target audience in mind. You can make your calendars vibrant and colourful or simple and elegant. You can personalise your calendars to include your customers’ names. There is certainly room for manoeuvre and you can be as imaginative as you want to be. It is important that you consider who your calendar is aimed at because you want your calendar to be well received, and most importantly, used.

Why calendars are a popular choice for promotional items
If you think about where you would put a calendar up it is not hard to see why they are a popular choice for businesses. Calendars are useful items that can be put up in the office, at home, in shops and just about anywhere. At some point in the day we all lose track of the date and search around to find out what date it is. A calendar is a helpful and useful gift that can be given to clients, potential clients and employees to serve multiple uses. They can be given away as a thank you, as a motivational tool for employees, or to raise the profile of your corporate image.

What to think about when designing your calendar
Your calendar should be designed carefully. If you have corporate colours that are associated with your company then using these will encourage immediate recognition and form a link between your calendar and your business. In this way you may not even need to create a large platform on which you can explicitly advertise your brand. A small logo may suffice for a more established firm whereas for a newer firm, something a little more obvious may be necessary. Including contact details along the bottom of each page may be useful and is fairly common practice.

Thinking about where to give away your calendar
Thinking about where you will give away your calendar and who you will give it to is an important next step. You need to consider how many you will have printed and who will print your calendar for you. It is probably best to source some samples from different suppliers to test the quality of the material and the design before you commit to a printing firm. Building up a good relationship with your supplier will mean that you can order more calendars as and when you need them. If you decide to give your calendars to people at a corporate event then you can order a batch in readiness for the next function and at short notice if need be.

Calendars can be seen by lots of people throughout the day, every day, and if you include enough information about your business or an image that is recognisable then you can expect to raise your company’s profile and gain custom in the process.