Video Marketing for Large Corporations

Most marketing departments don't know how to make a corporate video worth talking about.rnWhen it comes to producing corporate videos, most internal marketing departments are "safe departments." "Safe" works. "Safe" is easy. "Safe" will keep your job. "Safe" sells. "Safe" gets me through the day.rnNot really. "Safe" doesn't produce conversations. "Safe" doesn't ignite action. "Safe" doesn't make me think harder. Or differently. Or stretch me. "Safe" doesn't make me go, "A-Ha!" We want…correction NEED that A-Ha moment to happen!rnWhen no one is talking about your video and management wants to know where the ROI is from the video, you'll be doing some fancy footwork dancing down the hallways of the ivory tower. Now that's hard. That's a day you might want to call in "sick."rnHere are ten ways how to make your corporate video get noticed, ignite conversations and spark some action. Oh, yeah...and keep management happy, too.rno Think ONE. There is only one person you need to think about when making your corporate video: the person in front of the tube. Period. Double period. Triple... rno Think TIMELESS. It goes back to that "story" thing my brain really loves. A powerful story is timeless; it's magical. It doesn't get stale. The same is true with a powerful corporate video.rno Think REAL. People know a lie when they see one. Authenticity works.rno Think QUALITY. Hire the most qualified producer and director you can. Find a producer who understands exactly what you are trying to accomplish; not what they need to make their demo reel look better.rno Think STORY. Tell me a story. Please. Take me on a journey. My brain is hard-wired for beginnings, middles and ends. Really. Don't tell me about your corporate numbers. I have Excel for that, thank you.rno Think eMOTION. "e" for emotion, energy, enthusiasm, engaging. Video captures emotion unlike any other medium. Use it accordingly. Keep your charts, PDF's and spreadsheets away from video. Please.rno Think CUSTOMER. Your customers can tell your story, too. Let them tell the world how great you are. It's one thing when you toot your own horn. It's another when customers toot it for you.rno Think PLAY. Does your video have "playful" moments? Even the most reserved companies have opportunities to capture some fun and playfulness. Find those moments and your video will outshine your competitor's in a heartbeat.rno Think 30. Every 30 seconds change your pace, rhythm, content. You can make your ten minute film feel like five minutes with this trick. Create new "chapters" with new ideas or themes. Change the music, too. Your video will be so engaging, repeat viewings will be demanded. It works like a charm.rno Think HERO. Find your heroes. When given the chance, employees want to tell their story. They want to change the world with their journey. What they need is the opportunity and the chance.rnWho wants a bonus Tip! Think DESIGN. Video is incredibly malleable. You can keep your corporate branding people happy by integrating your current logo guidelines, etc. Or you can break out a bit and create something different.rnYou know what's hard? Producing a film that is boring. That's really, really hard. Now take these tips you just learned and go out and make that film that will make sure that your clients will go: “A-HA”! You can do it and remember following these simple tips will not only help you reach a larger audience, it will impact the point of making money. Each and every marketing tool—music video in this example—should be utilized to make a dollar, if it doesn’t do that they you are wasting your time.