Article

Wal-Mart To The Rescue

Topic: Internet MarketingPublished March 17, 2012

Reader stats

541 views

Article rating

No ratings yet

Reader rating appears publicly after enough eligible article ratings.

Rate this article

Sign in to rate this article.

Sign in to rate this article

With everything moving to digital these days, what on earth are we supposed to do with all of our DVD’s and Blu-Ray discs? Rip them a hard drive and pray we have enough space? What happens if that hard drive crashes? I have to do the same thing all over again? Cue Wal-Mart. Announcing that it will now provide a Disc-to-Digital program to convert your old DVD’s by using VUDU, the company it acquired years ago, Wal-Mart is bring digital movies to the masses.

Anthony Ha, of Tech Crunch writes:

“At a press conference today in Los Angeles, the company announced that, as rumored, it’s launching a new program called the Disc to Digital service. Starting on April 16, anyone can bring their DVD collection into a Walmart store, and copies of each movie will be loaded onto your account on VUDU, the online video service that the retailer acquired two years ago. Standard definitio
DVDs will be converted into standard definition videos and Blu-rays will be converted into high-definition, for $2 each. You can also “upgrade” a standard DVD into an HD copy for $5.”

This is exactly what has been needed to bring digital media to the masses. With a retail footprint as large as Wal-Mart’s, its reach is beyond compare. Lots of folks are resistant to change and I still purchase a Blu-Ray disc or a DVD when I can. I definitely have a Netflix account, and that works for rentals, but what if I want to watch a movie over and over again, even when I’m not near my Xbox, or have access to a Netflix app? With Wal-Mart’s new service, you can store your titles in the cloud and reach them anytime you want them. No more worrying about hard drive crashes, or taking your hard drive with you to watch a movie at a buddy’s house. Naturally, since the major studios are behind this move, there’s going to be an increased push for users to embrace Ultra-Violet, which is arguably the studio’s answer to piracy. Being able to download titles, stream them, and share with up to 6 members of your family, this seems like a grand idea. The only problem is content. Ultra-Violet simply doesn’t have a plethora of choices, despite new releases being announced regularly.

Speaking of Ultra-Violet, I’m wondering how this partnership is gonna play out? If I bring a disc to Wally World and have them digitize it for me, I should be able to stream that to any of my devices that I want. I wonder if there will be limitations placed on this or not. Navigating the anti-piracy landscape can be tricky, and it looks like the studios are doing the best they can. Hearing the announcement today from America’s favorite place to shop just made life that much sweeter. I can’t wait to take all my hard copies, digitize those and be able to stream them from wherever I am (providing there’s wi-fi, haha). Thank God for the Waltons.

About WheresBigFoot: WheresBigFoot is a part of Global Internet Marketing Company specializing in SEO web marketing and Pay per Click Advertising. Sign up an account today to advertise your website. Learn more about WheresBigFoot by visiting us at http://www.wheresbigfoot.com/

Article author

About the Author

WheresBigFoot is a part of Global Internet Marketing Company specializing in SEO web marketing and Pay per Click Advertising. Sign up an account today to advertise your website. Learn more about WheresBigFoot by visiting us at Advertising Pay per Click, PPC Search and Search Advertising

Further reading

Further Reading

4 total

Article

Businesses in today's digital-first world always look for faster and more efficient means to get to the online audience. Social media are the new-age marketing places where brands can interact with customers according to their interests, habits, and geographic locations. The digital era has thus converted paid social ads into effective means of getting the brand recognized and generating leads. The increasing competition in metropolitan areas makes meta ads services in Delhi

February 6, 2026

Article

The New Reality of Connected Customers A customer begins their day checking messages on a smartphone, continues research on a laptop during lunch, and resolves an issue later through a smart TV app or voice assistant. This fluid movement across devices has become normal. What has changed is customer expectation. People no longer see channels as separate paths; they see one continuous journey. Omnichannel Support 2.0 is the response to this reality, focusing not just on presen

January 9, 2026

Article

Choosing the right call center agency can make or break your customer support strategy. With dozens of providers promising competitive rates and high efficiency, businesses often feel overwhelmed by the choices. Many focus on price alone, but reliability, quality, and alignment with your brand are far more important for long-term success. A reliable agency does more than answer calls—it becomes an extension of your business, shaping customer perception and influencing l

January 6, 2026

Website

Si3 Digital is a leading digital marketing agency in Dubai offering web design, eCommerce, SEO, social media, and paid advertising services. Focused on results and ROI, we help UAE businesses boost visibility, generate leads, and grow online with tailored digital strategies.

October 26, 2025