Web presence and consistent content creation go hand in hand

Day after day when I am approached by companies to help with their SEO, internet marketing, and social media needs they always ask, "How can I be number one". The truth is to be number one takes consistent and dedicated internet marketing, and using SEO, internet marketing, and social media outlets is just part of the work.

Search engine giant like Google has to deal with thousands if not more sites per day fighting to get indexed, and fighting to get page rank. What Google likes is consistency, they want to see a site that is frequently updating, and updating with relevant content. I have one client for a pretty high trafficked search term that I have been able to maintain a top ranking for awhile now. Let me preface this by saying, getting ranked on the first page of Google is by no means impossible, its maintaining that ranking that is tough. For the client that we rank number 1 we have to do 2 blog posts per day, and do the posts with surgical precision, making sure we tag correctly, use a good image, write relevant content, cross link, and finally up sell. That consistent process 5 days a week, twice a day is what keeps us up there, not to mention a domain name that matches the keyword phrase we target.

SEO geeks will get what I just said, but to my average client this goes way over their head, they are still stuck at the how do I get to number one question. When I lay out the work required to have a chance to do that, they all look at me like they are too busy to do that, which is where I come in. I set up The Social Sponge to write about my experiences on the Internet, and my excitement with this social media era we are in. I also consult for companies, so the web site helps show my experiences, knowledge, and internet marketing services I offer.

To be successful on the web and get traffic to your site you have to be prepared to work on it every day, social media tools have made it a lot easier. You need a solid SEO foundation, internet marketing skills, and a relevant keyword domain name too. In the old days you would have to code your pages and create new pages on the fly. Now you can use Twitter, Facebook Pages, Linked In, and BLOGS to mention a few, to get your web site out there, all with basic typing skills and no coding knowledge necessary. If you truly want your web site to get noticed you have to be prepared to work at it, or hire someone like me to do it for you. You also need to incorporate a marketing plan of action to target your consumers, if they can't find your web site you go find where they are hanging out, i.e. forums, chat rooms, and other like BLOGS where you can leave comments and a link back to your site.

If this sounds like too much work for you but you would like more business, please contact me, you can call me and we can talk about your internet marketing needs at 858 314 8145 or email.