Website Design – How to Prevent a Redesign Failure?

When a website fails to deliver results by means of sales leads, high conversion and superior user experience, the site owner either looks for other avenues for business growth or considers redesign. It is the immense growth prospects on the Internet that compels most businesses to go for a redesign. After your first attempt at website design failed, you need to be more particular about the redesign part in order to prevent another failure. A professional website designer with years of experience in the industry can save your website from the potential perils and pitfalls. We present to you all the necessary factors that should be kept in mind when working on the redesign, from a website designer’s point of view – * Why you need the redesign – If you have a definite answer to it, you will surely have a clearer vision and approach towards the new web design. Whether you need to redesign the entire website or you need a few changes in some of the web page designs, has to be identified. Sometimes the traffic may not be engaging with your website just because of outdated content. So if you update the content using a CMS, you can fix the problem of your customers’ behaviour on the site, without having to go for a redesign. However, if it isn’t just about the content, updating your web design would probably the right thing to do. * Identify the elements of your existing website design that guarantee positive user experience – Your website design might have some elements where users are engaging with it. With the help of analytic tools you can evaluate the time users’ spend on each of your web pages and the number of visits each page gets. Depending on that data, you can analyse the positive areas of your website and integrate them in the new web design as well. * Involve your existing user base in the design – Your existing website surely would have certain user base. You have to ensure that these users are involved in the redesign process from the very beginning because you cannot afford to start from scratch to get to your target audience. Involvement of the existing user base in the redesign can guarantee better user experience in the end. * Don’t put in too many “good” design elements – You might be inspired by the web design of your competitors, but you cannot include all those design elements into one site. Identify the features that would most attract your existing and targeted users and integrate those features in your design. * Collect user feedback – By collecting the feedback of your users, you can get great insight into what they like and don’t like in your redesigned website. Analyse the feedback and include all the major changes suggested by the majority of users. * Testing – Trusting your instincts is good but don’t be too optimistic. You have to test each and every page and all the design elements that can affect the user experience in anyway. Also taking third party feedback on the performance of your site is crucial to get a broader prospective. * Monitor – After making the necessary changes and launching the site, you must monitor it by tracking the analytics carefully. Setting up goals for various functions on your site and measuring them with the actual results can greatly help you in monitoring the performance of the redesigned website. Take care of these aspects when redesigning your website and you will witness a significant improvement in lead generation, conversion rate and revenue.