Website Optimization Using Google Analytics

Google Analytics is a data driven application that provides tools and reports for better optimization of your website. It provides data queries and critical pieces of informatics in the analytics report, which are capable of making significant and impactful changes in website optimization techniques. Integrating a website with Google Analytics, and tracking its performance is an imperative aspect of website maintenance.
Increase Web Traffic with Google Analytics- Standard and Custom Reportingr
As a novice you can take advantage of the standard reporting tools for fetching data and generating interactive graphical displays. However, you can also create your custom reports by choosing any particular set of variables for analyzing more detailed aspects of your website.
Collecting Data Using Google Analyticsr
With the launch of the new interface of Google Analytics, collecting data, viewing performance reports and driving conversions have been easier with the help of charts, graphs and other custom reporting tools.
Paying Attention to Specific Data:
Google Analytics is a wonderful tool which can generate targeted visitors and can immensely increase your website’s overall performance.
Audience Overview - Get a detailed audience report with demographics (continent, country, city), average time spent on your site, new vs. returning visitors etc.
Traffic Sources - All the traffic sources are listed with detailed results of search engine queries and paid traffic campaigns. The traffic that is coming from referring sites are displayed here.
Content Overview - Have an idea of the entire details of your site's content, best performing pages, highly targeted keywords and user’s reaction time on each web page. You can also view the top landing web pages and the top exit pages.
Take Advantage of Keyword Reports to Optimize Your Website:
Targeting the right keywords is extremely crucial for attracting interest based visitors resulting in more leads and conversions. Utilize the targeted keyword reports to find out the top performing keywords, the geographical locations and the range of your visits. From the ‘traffic overview’ section you can check the top performing keywords. List these keywords and use them as title tags and ALT tags. You can also infuse these keywords in your content and try experimenting with low performing web pages.
Analyze Web Pages that Generate Maximum Traffic:
You can easily analyze the web pages which are generating maximum visits. This is particularly important for your website development. If you own a business website, you also get an idea of the products which are highly searched for and are currently in demand in the market.
Consolidate Websites that Refer Maximum Traffic:
Take a detailed look into the websites that are referring traffic to your site. Improvise the data with attributes like bounce rate, average time on site and page views to visitor ratio. Put more efforts in these sites as they will result in providing more high traffic to your site.
Organize and Optimize Content that Your Visitors Like:
By integrating custom variable in analytics report, you can have an idea of the content which are in high demand. Thus, you may publish content around similar topics which will not only boost your web traffic, but page rank too.
Run a Campaign, Say ‘Thank You’ to Returning Visitors:
Analyzing your visitor profile will let you know how much 'new vs. returning' visitors your site is generating. If you have a substantial amount of returning visitors along with new ones, it’s great because your visitors love the content and are naturally induced to visit your site often.
The use of Google Analytics results in long lasting increase in web traffic. It also works great with e-commerce driven websites providing integrated performance reporting.
For more information, along with other similar articles: http://offers.etech7.com/google-seo-guide

http://www.cmswire.com/cms/customer-experience/google-has-highest-impact-on-seo-ranking-report-finds-infographic-021948.php