What is "Marketing Marijuana and Weed"?

This article is not intended to make controversy about the political or moral reasons for approving or not the legal use of cannabis

Simply, looking at it with objective (and marketer's) eyes, more and more countries are approving the use of cannabis, Weed. In December 2013, Uruguay became the first country in the world to legalize the production, sale and consumption of marijuana, of course, with its restrictions. Consumers must register with the Institute for the Regulation and Control of Cannabis (IRCC), a public body that will grant licenses for marijuana plantations. Likewise, the legislation allows the purchase of up to 40 grams per month in pharmacies; personal cultivation will be up to six cannabis plants per household. It should be mentioned that in Uruguay it is forbidden to advertise the drug.

Several countries such as North Korea, Holland, Portugal, Colombia, Argentina, Chile, Switzerland, Belgium, Canada, United States (Medicinal consumption is allowed for 23 states of the country and its recreational use is legal for Colorado, Washington, Alaska, Oregon and DC). It should be noted that the authorization in each country varies a lot, in some places it decriminalized possession for personal use, in others it is only for medical use, etc ...

In Canada, You start your Cannabis business, Weed Delivery and etc. Canada wide weed doing vibe Vancouver Weed Delivery business in Canada for many years. Let's start with defining "Marketing Weed." It refers to a carefully calculated and targeted approach, placing a product (in this case weed) effectively.

The complicated thing about doing "Marketing Weed" (for the purposes of this article I am going to refer only to the United States) is to answer the following question: How do you intend to buy or sell something that is against federal law? In addition to this there are 4 markets for its consumption, medicinal, personal cultivation, recreational and obviously the illegal market. Each segment presents different dynamics and prices.

For example, Those who use medicinal cannabis are interested in alleviating pain and price. Recreational consumers are interested in variety rather than price. Another curious fact is that recreational users "cook" (brownies, cookies, etc.) cannabis rather than smoke it.

In Colorado, advertising on TV and radio is prohibited, so retail stores (there is great competition between them) make interesting strategies on site, using highly attractive sales personnel.

Some companies have created very creative strategies (due to restrictions and regulations on advertising).

For example: A company that sells cannabis for medicinal use sponsored a musical production "Reefer Madness" for $ 2,000 in exchange for putting its logo on promotional materials for the show.

Through the previous examples we see how, despite the restrictions that cannabis has to advertise itself, it has achieved it through unconventional marketing.