What is Search Engine Optimisation [SEO]?

SEO is a way to draw visitors to your website. This will enable the search engine to ‘crawl’ your site and boost your rankings.  The higher your website ranking, in other words, the closer your website is listed to the top of the first search page, the more likely you are that you will be noticed, and to get noticed is what SEO is all about. Don’t get SEO and ADWORDS confused.  Adwords is a Google sponsored results system that you pay for.  The sponsored results are those slightly tinted results that you see at the top and right hand side of the front search page.  SEO is a free organic results rating system and includes all the rest of the search results from first to last. Google sends ‘crawlers’ to rate your website.  The more SEO-friendly your site is, the higher you will be ranked.  There are a few things you can do to make your site more accessible to the ‘crawler’. ·Your title needs to accurately reflect your product.  You should have clear titles on each page, not just your landing page. [No more than 70 characters will appear in your search results]. ·Your content should be converted to html and contain for heading and description.  There are many free html converters available online’. ·Your keywords need to be carefully selected.  Consider your target audience/shopper/searcher.  What sort of words and phrases would they select to begin a search for your products?  What words and phrases accurately describe your products?  When you have written down all the possibilities, go to an online keyword tool. There are many keyword tools available, such as ‘WordTracker’ or ‘adwords.google.com’ [KeywordTool]  These will give you all the statistics you need to see how many people search daily for those words, and how many websites are currently available who already use them. You will also find many alternative words and phrases that have similar meaning.   You will be able to weigh up your options to find words with as many searches as possible with the least number of sites using them. ·Your URL [which is the string of words, letters and numbers after your website title] should contain your most important keyword(s). You can try all kinds of clever tweaks to try and get your website higher on the rankings.  These are well and good, and the cleverer you are, the better.  However, there is nothing that can replace relevant and interesting content.  Ultimately your customers should be  more impressed with the products, services or information you have to offer them than the tricks you used to get them to visit your website. As you can imagine, this is quite a complicated subject to master.  You need to thoroughly educate yourself about SEO.  Another option is to seek experienced professional SEO services who will help you improve your SEO techniques.  You may choose an SEO webshop that offers SEO packages, or one that will take over and conduct a campaign for you.

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