What Is SEO Web Design and How Can It Be Acquired?

SEO web design could be described as the marriage of two mandatory components of any online business namely SEO and website designing. It implies designing the website in such a way that while on one hand it satisfies the criteria of being eye catching on the other it is SEO friendly. Every online entrepreneur should be aware that these are two distinct fields which cannot and should not be merged. Hence the expertise involved for implementing both is also varied and while the layout of the website is planned by designers, the responsibility of SEO success lies with the search engine optimization firm.

It was around a decade back that the concept of online marketing was introduced but it was quite rudimentary as compared to the advanced tools which are in vogue today. At that time, the emphasis was on the creation of the website and it was taken for granted that the web designer would optimize the site as well. However, as this field evolved, the importance of SEO increased and this prompted the sprouting of a specialized service in form of search engine optimization firm. Over a period of time, it became apparent that even the best of web designers lacked SEO skills and thus evolved the latest concept of SEO web design.

Consider the case of a simple website layout which is bereft of SEO web design – there is a header or a logo gracing the top of the page followed by descriptive content, images and a column of navigation links. When a search engine like Google scans a page it starts at the very top and then progresses downward word by word from left to right till the very end. While a search engine optimization firm would ensure the incorporation of keywords and key phrases at the very beginning a web designer concentrates more on frills and fancies since he is not aware of the nitty-gritty.

In comparison adopting SEO web design ensures that the ranking criteria are included from the very beginning of the designing phase so that the website is sensed by Google immediately. Next comes the incorporation of appropriate keywords and here it is the expertise of the search engine optimization firm which comes to the rescue. Once again this is an aspect which a normal web designer would not know anything about and its absence while designing would only cause the website to fall in the rankings and eventually fade into oblivion if not rectified well in time. Then who can blame the online entrepreneur for sinking down the depths of despair?

For any web designer to excel in the SEO web design technique, there are certain tips which should be borne in mind if success is seriously desired. The foremost guideline preaches strict adherence to the naming conventions for optimizing every page and using keywords and hyphens to facilitate crawling by web spiders. Next is the strategic placement of keywords in the text as also title and meta-tag so that these are immediately grasped. An experienced search engine optimization firm would also recommend placing a sitemap on the website so that it is easier for the search engine spider to index the page easily and boost the ranking.

There are certain don’ts pertaining to SEO web design as well and cognizance of these would ensure that the website does not lack in terms of qualitative content and falls behind in rankings. A common mistake make by online entrepreneurs is the incorporation of Flash intro, lots of images and probably different types of animation as well. While the disadvantage of flash content is that it cannot be indexed by search engines, any good search engine optimization firm would discourage the use of animations and too many pictures because these are not intercepted by the search engines and tend to make the website look unprofessional.