What is the Best Way for an SEO Marketer to Stay up to Date with Google’s Algorithm Changes?

Nothing remains the same forever, and this has never been more evident than in Google’s constantly evolving algorithm. The secret formula has changed quite a bit over the years and every time it does, SEO marketers usually have to make adjustments to their strategy, even it’s just a slight tweak. Staying on top of all the changes can be a chore, but keeping up is much easier when you know what to do. Here is what you can do:

Follow Google

Google is often tight-lipped when it comes to inside things like algorithm changes. However, this is not always the case, as we seen with the Panda update. This particular change was actually highly publicized as the search giant was openly passionate about knocking content farms down a notch. For this reason, the best way to find out what’s happening with the algorithm is to keep up with Google itself. While there are no guarantees when taking this route, you may be lucky enough to piece together details that can be useful in your SEO marketing strategy.

Refer to Your Sources

Sometimes you just can’t go straight to the horse’s mouth. Google is known for rolling out updates and explaining them later, especially when they have already been speculated about in the technology circles. Even when Google is being secretive, there is still a way to stay informed, and it is through the numerous channels located online. Quite often, inside players are chatting about algorithm changes before they even happen, using outlets like blogs, groups, and discussion boards to blend facts with the speculation. You’d be surprised at what you can learn by keeping an ear to the ground in these circles.

Streamline Your Channels

Once you round up a few good sources, you will definitely want to stay connected to keep yourself in the know. You could try to go back and visit every now and then, but this might become tiresome to the point where you stop committing. Streamlining your channels into a couple of feeds is a much more reliable way to go about it. This way, the sources you need to find out what’s going on with the Google algorithm can alert you whenever updates are made and new information is available. It helps turn a tedious process into one that is considerably easier to manage.

Keeping up is a Must

Staying on top of Google’s algorithm changes is an ongoing job for SEO marketers. And while it can get hectic pretty hectic at times, it is something that just has to be done. Bing is gaining ground and Yahoo continues to be relevant, but Google is still by far the most significant search engine in all the land. Marketers who desire to benefit from search engine traffic must play the game and adapt to the rules as they evolve.