What not to do when optimizing a website

The World Wide Web is full of long lost websites. These are websites that does not receive any visitors, no reader scan their text and nobody clicks on the intra-site links. In a sentence, they are lost.

Do not let your website be one of these long lost sites. You need SEO optimisation for your site. A SEO professional can do it for you. You can also optimize your site by yourself. To do that, you need to know things that you should not do.

The reason for websites getting lost in the World Wide Web is that the search engines cannot index those sites. This is due to bad design, inappropriate structure of the URL and inadequate back-end programming.

The primary problem lies in the thought process of the client and the company that is doing the SEO optimisation. Many site owners are of the belief that website design is of paramount importance. Search Engine Optimisation is regarded as secondary in the scheme of things. It is not considered as the principal component of the website creation process. All website owners must know one fact: the website should be optimized before it is created- not after. In fact, the website structure should be made on the requirements of the target market or audience.

A SEO professional doing SEO optimisation can do research into keywords to find out the phrases and words that are to be incorporated into the architecture of that specific site. Architecture, in this context, means the categories, headings, links, breadcrumb links and navigation schemes. Failure to implement a SEO friendly structural framework will result in uncountable monetary losses in non-availability of sales conversions. Advertising expenses will skyrocket. The only way out in such a scenario is through pay per click advertising.

Incorporation of a splash page is one of the main reasons why websites that have them are not easily found in the search engine results. The splash page is the main entry page consisting of a prominent graphic image and a link that instructs the visitor to enter a website. There are quite a few problems with splash pages. Text in this kind of pages has no keywords. There is no visible body text and title tag. The absence of a body text means no text editor. The only visible text in this case is ‘skip intro’, which serves no purpose at all.

Splash pages are infrequently cross-linked and generally possess only one link. That link is only with the homepage. This format is interpreted by search engines as if only the homepage is important in the site-to the exclusion of other pages. Splash pages are not considered by search engine to be included in their indexes as they have redirects. Users are directed to web pages that have compatible information. A splash page does not.

A better SEO professional would ensure that the SEO optimisation process must include content that is central to the subject under discussion. It should incorporate a number of particular keyword phrases.