What Your Logo Designer Needs to Know About Your Business

Many people who are looking for a logo design think that the designer will be able to read their mind and know exactly what logo style to create. They tell the designer basic info like the business name, a brief narrative of what they do, and then wait for the perfect design to pop up in their email.

Think of it like a blind date. Your friend tells you where to show up and to look for someone with a brown jacket. Really? That's all you have to work with on finding this person? Imagine the assumptions and mistakes you'll make along the way, knowing that if your friend had told you more information, the night could have gone better.

It's the same when it comes to a logo design (except that you don't have to wait nervously by the phone the next couple of days). By giving the designer detailed information about your business and it's personality, you don't have to worry about them making assumptions that will drag out the logo design process.

A logo design should tell the story of it's business and capture its personality. For that to be done, your designer needs some information. The more you give, the more precisely their designs will mirror your business and its essence.

Some questions to ask that are beneficial to your logo design process include:
* What's your business personality?
Compile 3 adjectives you would want potential customers to use when describing your business.

* Why did you choose your business name?
Let the designer know if your business name has any special significance or meaning.

* What products and services do you offer?
Tell the designer, in detail, everything that you offer. You might even compile a sales sheet summary of your offerings.

* Who are your clients?
Describe what it is that you love about your clients.

* What do you do for your clients?
Tell the designer why customers come to you and what they get from you.

* What are your goals with clients?
Describe how you want customers to feel after they've worked with you.

*Who are your competitors?
Let the designer see who your competition is. To help your logo design stand out, it's helpful to know what you're up against. Compile a list of the competitions websites and send them over.

While keeping this list handy would be a good idea for anyone looking to have a logo designed, most designers have a worksheet or questionnaire prepared for you to fill out. Some logo designers even prefer to interview you with their set list of questions. If you'd prefer to know what the questions are in advance so that you have time to think about them, let the designer know so that they can accommodate you.

If the designer you're working with hasn't asked you these questions yet, then contact them to make sure they have the information somehow. It could be that they've done the research themselves through your website, brochures, etc. But make sure that the information they have is up to date and correct.

Having detailed information like what's listed above will take the guess work out of your desig
"date" and help the logo design process to run smoothly. But we can't guarantee that you won't be excitedly waiting for the phone (or email) to ring so that you can see your final design.