When Looking for Voiceovers Online

Advertising Industry Newswire’s Business, Entertainment & Technology News Events page announced this year’s Voiceover International Creative Experience or VOICE convention. VOICE brings the widespread world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. The VOICE 2012 conference will be held at Disneyland Hotel & Resort, Anaheim, California, on June 13-16, 2012. The VOICE Red Carpet Reception will kick off the convention with a huge Networking Event on the evening of June 12. Voices.com, the industry-leading website that connects businesses with professional voice talents, will proudly sponsor VOICE 2012. “We look forward to the privilege of being among our customers, industry personalities and the voiceover community as a whole. Those representing our team are eager to bring the Voices.com experience to VOICE attendees, to share our unique knowledge and inspire everyone we meet,” Stephanie Ciccarelli, Co-founder and Chief Marketing Officer of Voices.com, said. Increasing Demand for Talents in the Voiceover Industry VOICES 2012 is a great opportunity for voice over professionals, employers and advertising agencies to meet and learn about the latest news and trends in the world of online voiceovers. With the increasing demand of voice talents, businesses can be sure that they are on the right track when it comes to hiring online voiceovers. The growth in industries such as marketing, advertising, audio publishing, film, smart electronic gadgets, and technology allow the voice over industry to develop further. With online voiceovers, employers are no longer limited to hiring local voice talents; and voice talents can now explore voice job opportunities anywhere in the world. The online marketplace becomes the hub for both companies and voice professionals to seek the talent or job they want. But with so many voice talents to choose from, how do companies determine which one to hire. The selection will always depend on the type of project you’re making, whether it’s for an advertisement, audio book, animated film, or translation. According to Tom Letizia, long-time producer of commercials, ad agency owner, and Hall of Fame broadcaster, “The voice of your commercial is often the single most important aspect of your spot. You want your commercial to appeal to the customers you are attempting to reach. You also want that announcer’s voice to portray the image you want. That voice becomes as important as your logo, storefront, and brand identification … make no mistake about it; the announcer you use will make or break your campaign.” What to Look for When Hiring Online Voiceovers To make your commercial stand out, it’s best to steer clear of familiar voiceovers, especially voices that are similar to ones that your competition is using. Look for unique voiceovers, there is so much variety out there that the right voice for your brand is just waiting to be discovered. For audio books, video games and animated films, you should choose the voices which suit the character’s personality you want to portray; even the narrator or storyteller should have a distinct voice. rnHere are some other ways to help you narrow down your choices: • Listen carefully to the talent’s demosrno Try and imagine the voice reading your scriptrn- Will it be effective in delivering your marketing spiel? - Will it capture your target audience: children, adults, professionals, young adults? - Will it be symbolic of your brand?rno Analyse the voice’s different ranges, tones and stylesrn- Can it go high, mid or low range? - Can it convey various powerful emotions: anger, bewilderment, sadness, joy, timidity, exuberance, rage, etc.? - Can it sound sophisticated, enthusiastic, playful, serious or solemn? - Does it sound smooth and clear or stiff and clumsy? - Can it sound professional, academic, believable and credible? - Can it portray different character voices to do multiple distinct voices?rno Take note of the voice’s first language, accents, and knowledge of other languagesrn- Does it have a regional accent which you need or don’t need in your project? - Can it sound differently to portray various languages’ diction? - Is English its first or second language? There are tons of amazing speaking voices out there, but not all of them will suit your specific needs. When you look for voice talents, make sure that they suit the type of project you have. The voices that work well for audio books, documentaries or podcast may not be the voices that fit best for movie trailers, video games and commercials. Contact us today and we’ll show you the gallery of our voiceover talents.