White Gold vs. Platinum: How to Select the Best Metal for Fine Jewelry?

White gold and platinum are popular alternatives to yellow gold and silver. Many men and women prefer the unique metallic sheen offered by these two metals over the warm glistening of traditional yellow gold. There are numerous differences between these two jewelry-making materials that all consumers should be aware of before buying a ring, necklace, bracelet or pair of earrings. Even a subtle variation in the finish or coloration can set a different tone for the personality of a piece of jewelry. Identifying White Metals A close look with a skilled eye can reveal whether a piece of jewelry is constructed of white gold or platinum. Both are known as white metals and both have a lighter coloration that blends beautifully with some diamonds, gems and jewelry designs. Platinum can be purchased highly polished or in a matte finish. The color is generally very even and pale. White gold can be found in different hues, although each of them falls into the white category. This variation exists because white gold is made using yellow gold combined with other metals. The completed piece is plated with rhodium to produce the pale hue that many jewelry wearers adore. Looking at a white metal is one way to identify it. There is a second foolproof way to determine which material was used that may be easier for those with less jewelry-buying experience. Each piece made with platinum will be stamped with “Plat” or “Pt.” This means that the metal is a minimum of 95% platinum. A piece stamped with “iridplat” contains 90% or more platinum. The remaining 10% is iridium. White gold will bear a karat marking of up to 21 karats. Is Platinum the Best Metal to Buy? Platinum offers a unique style and eye-catching finish that turns heads. It is a hypoallergenic metal, which means it is less likely to irritate the skin. Platinum is also very strong, making it more capable of standing up to regular wear without bending or losing stones set within it. Consumers should be aware that platinum tends to cost more and may develop a patina over time that alters the overall look of the piece. Is White Gold the Best Metal to Buy? White gold may be attractive because it generally costs less to buy than other metals, including platinum. It also isn’t susceptible to tarnishing. The downside to white gold lies in its tendency to yellow with age as well as the risk of an allergic reaction that is sometimes experienced in a small percentage of the population. Consumers should verify that they are not allergic to white gold before making a large jewelry purchase. The Final Word on White Metals Consumers should evaluate their budget, style preferences and allergy restrictions before purchasing white gold or platinum accessories. Each metal has the potential to look stunning as fine jewelry however each also comes with a list of pros and cons that should be considered. White gold may cost less, but it is not as strong and may change color over time. Platinum is stronger and longer lasting, but it tends to be weighty and may not be an affordable option when buying jewelry on a budget.