Why Code Matters for Great SEO

The truth about SEO is that site speed has become very important in determining what ranks on the first page of the search engines. This is because the major search engine that exists had a major update called Caffeine. This update made it so that websites that serve up their information at a fast speed could do well in the search rankings. This means that web site speed started to be a factor in how sites rank on the search rankings. This makes total sense because a person can spend a lot of time looking on the Internet for the wrong type of thing and if that person can get to that information at a fast rate of speed, then they can get back to their work or life much quicker. This helps the search engine become more relevant to the searcher and therefore the customer of the search engine is likely to use that search engine again.

A fast site will always help a search engine do better as far as customer retention. Therefore, the major search engine that exists started ranking sites that load quickly with better rankings. This may be one of the least obvious, but should be obvious, things that affect SEO. This is because a lot of programmers use bloated code because they usually do not know what they are doing unless they are professional. This bloated code tends to slow down a site greatly and affect the SEO of that web site and its ability to generate traffic. Therefore, a person that wants to have good rankings, then that person should make sure that their code is as minimal and as clean as possible. This is very easy for a professional developer or web site designer to do for a customer. Therefore, a website owner should pay attention to their underlying code because a web site that contains a lot of code that does not need to be there will do poorly in the rankings.

In general, a code should be clean and a site with clean code should do better than a site with bloated code in its HTML file. Therefore, a website owner should go out, look at all their code very carefully, and make sure that it is optimized for speed. If the code is optimized for speed, then the web site is giving themselves a good chance of picking up a good ranking. Therefore, they will tend to do better than any of the other web sites that do not look into their own code to make sure that they are running a nice tight web site.

Therefore, in the future, if a business wants to get search engine rankings, they should, not only look at the on page and off page ranking factors, they should also look at how fast their web site loads when clicked from the search engine.