Why Fashion Jewelry Retains its Charm

Today as the gold prices are sky high, individuals are looking for alternate funky options. There is a large need for fashion jewelry like fashion bracelets, fashion earrings etc. Younger generation (Men & Women) are insane and in love with these fashion jewelries especially cheap fashion earrings. They are willing to invest large on synthetic, this also suits the wallets.
Once I was travelling, lady soon after coming into started having a laugh, informing to her companion about her whip & missing gold plated bracelets, but as this was just for Rs. 500, she was not bothered on dropping.
Here we should rather quote, smugglers’ loss or double whammy situation.
Today individuals are hungry for large variations in their Style avatar. They love to be funky, individuals want different bracelets of each for their attire.
In earlier days, individuals use to complaint about gold being lifted, mixed with alloy etc. by jewelers/craftsman, these days with the introduction of IT, ITES, BPO’s etc. there has been huge advent of Nouveau riche in India. Individuals with cumulative disposable income are ready to experiment on their funky avatar.
The costume jewelry industry is estimated to grow at compounded annual growth rate of circa 40 percent. Even global firms are eyeing India for fashion jewellery. Normak Fashion Pvt Ltd leading manufacturers of Estelle branded jewellery, has 10% market share with Indian fashion jewelry which is estimated to be Rs 600 crores.

India has myriad opportunities for fashion jewelry, it is regarded to one of the biggest customers of gold in the world, so there are several brands looking at this opportunity in Indian market and even government of India is willing to increase FDI in this sector.
Be it any event, even the wedding, except the bride, everyone else is dressed in funky jewels. Individuals exclusively ladies want to get that modish look, with fashion necklace, bracelets and earrings.
Today if we see around, most of the younger generation want to venture mind-set & become brand ambassador, they are associated with one of the groups be it virtual or in real life like few want to follow music group, electronics, games, fashion etc.
Today individuals are willing to invest and try things out with several funky jewelries like bracelets and fashion earrings to project a modish, elegant look, girls dodge repetition, be in outfits, accessories etc.

So, are you funky today, with the latest trend of fashion jewelries?