Why Google + May Become a Necessity for Internet Marketers

I’m not one to throw around the word “necessity” since I think marketers should make their own decisions as to how they want to run their campaigns, but it seems as if Google is starting to force our hands…or our campaigns that is. Google just rolled out its Search Plus Your World update which gives users results targeted to their social profiles and personal preferences. It incorporates within its search results targeted content and recommendations based on your personal search behavior.You will have the choice to view “Personal Results” which yields a personalized group of results based on your social connections and web behavioral patterns.

According to Google software engineer, Amit Singhal, in an interview with Danny Sullivan from SearchEngineLand, “The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful.” According to Google, when you are signed in you will see the results of your personal search.
The personal results will reveal:

Normal web results you are accustomed to seeingr
Results affected by your past search behavior and links you clickedr
Results influenced by your social profiles and connections along with recommendationsr
Your private posts from Google+, your photos or Google Picasa photos (will be private or “limited”)
Public posts from your Google+ profile, photos or Google Picasa photos

Why is this update important to marketers?
Google is favoring your activity on Google+ and using its data for algorithm purposes.
What about Facebook and Twitter profiles appearing in personalized search? According to Singhal, “Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service,” Singhal said. “Of course, going forward, if others were willing to change, we’d look at designing things to see how it would work.”
In a nutshell, right now the only social site that is being utilized in the search results is Google+.
Take a look at these instructions as listed on the http://onlinemarketinghyderabad.blogspot.in/2012/01/why-google-may-become-necessity-for.html