Article

Why Hybrid Conferencing Makes Sense for SMBs

Topic: Small Business MarketingPublished May 31, 2012

Reader stats

774 views

Article rating

No ratings yet

Reader rating appears publicly after enough eligible article ratings.

Rate this article

Sign in to rate this article.

Sign in to rate this article

Hybrid conferencing is all set to revolutionise the way people located in remote areas communicate across the world by creating a virtual meeting platform where calls on different networks can be converged seamlessly. Moreover, there is no quality isssue while PSTN and VoIP networks merge, which is a value added feature of these solutions. Since SMBs located in India hardly use VoIP for inter-office communications, hence the requirement for such solution is limited. Anyone who needs to connect with a group member working on an alternate network requires a hybrid conferencing solution. Now, considering that there are many companies in India that carry out the backend jobs for foreign companies, there is a regular need to liaise with remotely located business contacts. In order to make full use of a hybrid suite, they can connect as many as 100 personnel who are accessing the meeting using either PSTN or VoIP connections on the same platform. Users simply need to check the presence status of group members, which indicates whether the individuals are online or offline, and set up a meeting. They can also choose the mode of communication to be used in the online meeting, such as audio conference, video calls and enterprise Instant Messaging (IM). There are many communications experts who believe that the impact of voice conferencing has lessened in remote communications in the past few years. However, a study by Plantronics, called How We Work: Communication Trends of Business Professionals, revealed that 81 per cent of the respondents SMBs that participated in the survey considered audio calls 'critical' to their operations. Moreover, audio remains the preferred choice for negotiations and finalising decisions even in web meetings. These points underscore the need of having a sound hybrid communication suite that can seamlessly merge VoIP and PSTN calls for business purposes. Costing is an essential aspect for SMBs while acquiring new technological solutions, especially since the Installation, Maintenance, Addition and Changing (IMAC) costs can be quite hefty. However, a cloud based hybrid communication suite that runs on the Software-as-a-Service model can prove to the perfect solution to alleviate worries about costs. In this model, a hosted virtual meeting solution is deployed on the clients' site across the all offices, which ensures consistent Quality of Service (QoS). All software upgrades are carried out on the cloud, which ensures that the latest technologies can be integrated without any downtime. Video conferencing and collaboration are other two necessary components of a sound conferencing suite. In a reliable hybrid online meeting solution like Arkadin Oneplace, full support is provided to High Definition (HD) video, which allows users to gauge the body language of the group members and understand their interest levels. Similarly, the presence of features like enterprise grade chats, breakout rooms, permanent URLs for regular meetings and file sharing are other class-leading features of such solutions that make these for hosting virtual meetings in SMBs.

Article author

About the Author

Mark Voucher is a renowned expert in the field of video conferencing and has an experience of over 5 years under his belt. He has advised thousands of users about the best virtual meeting to suit their communication needs.

Further reading

Further Reading

4 total

Article

The Feedback Loop: How Sales Insights Sharpen the Edge of Appointment Setting In the fast-paced world of modern business, the bridge between a potential interest and a closed deal is often built by an appointment partner. These specialists act as the gatekeepers of a salesperson’s calendar, ensuring that every minute spent in a meeting is a minute spent with a high-potential prospect. However, this bridge is not a static structure. It is a living, breathing process that req

March 11, 2026

Article

The Quiet Revolution in Sunlight: How Automation and Outsourcing Are Redrawing the Solar Sales Map For years, the image of solar sales was a familiar one: a determined representative, clipboard in hand, going door-to-door under the sun they hoped to harness. It was a model built on human persistence and personal interaction. Today, that landscape is undergoing a profound and quiet transformation, not by replacing the human element, but by reimagining its focus. The future of

January 7, 2026

Article

Introduction In this digital era where everything is getting faster and smoother, the app is like a must-have tool in the corporate world to run the business in a very flexible, scalable, and future-ready manner. Among a lot of tech choices, Flutter garnered success because of its availability to write one code and use it on both Android and iOS and yet have an elegant, high-performance, and quick app. At first glance, combining Flutter with the microservices concept becomes

September 17, 2025

Article

Mobile applications act as a link between companies and their clients. Yet, creating apps for both iOS and Android can be costly. Many companies hesitate to move forward because of the high cost of native app development. This is where React Native changes the game. React Native allows businesses to build powerful and reliable apps without overspending. The Grey Space Computing team uses this framework to help the clients. We help in reducing costs and speeding up the app la

September 12, 2025