Why Implementing a Salesforce Messaging App is a must for Businesses?

In today’s digital era, customers are more informed and expect superior experience from businesses. Gone are the days, when brand promotion depended on word of mouth as with the advent of technology communicating with your customers has become much simpler than ever. Though, there is no dearth of internet-powered messaging Apps, text-messaging continues to be one of the most effective modes of communication.

The effectiveness of text-messaging can be attributed to its great penetration effect, higher open rate and cost-effectiveness. Its effectiveness can also be attributed to its independence from the internet as sending of messages depends only on mobile signal. In fact, it is omnipresent as it reaches the recipient everywhere and at any time.

For those who consider text-messaging to be an outdated technology in today’s digitally connected world of social media, email, and smartphones, SMS messaging has the power and urgency to demand our attention.

Research conducted reveal that users check and respond to a text message faster than an email or other messaging Apps, mainly if it is from a reliable source. SMS messaging is transforming customer service as more and more companies are finding it much better than traditional customer interaction channels such as emails and phone calls.

Though, automated messages are preferred most of the time yet nothing can replace the personalized touch a customer gets from a face to face conversation with a live person. SMS messaging gets you in touch with your customer directly in a way that isn’t easy to match with other modes of communication.

Though, SMS messaging offers multiple benefits, it still fails to meet the growing needs of modern businesses. To augment the effectiveness of this App, it can be integrated with other technologies such as CRM, ERP or content management systems. All thanks to APIs (REST and SOAP), FTP batches, web services that help create an exchange between customer data and information.

What is CRM-driven Messaging?

CRM-driven messaging is all about integrating text messaging App with a robust CRM like Salesforce in order to communicate with your customers. A CRM provides all the details regarding the customers it has catered to by your company. A CRM integrated messaging App with its advanced features and functionalities makes marketing more effective, simple and fruitful.

Mentioned below are some of the compelling benefits of a Salesforce messaging App:

Effective Lead Management: A CRM-driven messaging App like the smart SMS App helps you manage all the leads right from acquisition till closure of a deal. By leveraging a CRM-integrated App, you can connect specific actions and reactions for every lead.

Managing Several Leads: Given the increasing number of customers across different industries, it is practically not possible to manage one lead at a time. Doing so will not just slow down your processes but will lead to loss of rewarding opportunities. By leveraging a CRM-integrated text messaging App, it is possible to manage numerous leads at a time. As a matter of fact, CRM platforms provide different tabs for different customers. It is possible to handle each of these tabs besides managing different contacts. For instance, it is possible to send two different messages to two different customers when one of them has initiated a purchase while the other one has decided to opt out of your services. It is possible to manage all the deals and conversation from a single platform, which saves time and improves communication among all the channels efficiently.

Automating Tedious Processes: With a CRM-integrated messaging App, it is possible to send messages in bulk. In short, it is possible to send the same message to numerous customers that too across different channels by automating this process. You can also send specific message to specific contacts at a desired time just by scheduling your message. By automating tedious and time-consuming tasks, you will be able to save your precious time and money while focus your efforts on strategic business activities.

Tracking Messaging History: It is a good idea to have a record of all the send and receive messages. This is possible to keep a detailed track of the message history i.e. the record of communicating with every contact. Regardless of the conversation made and the outcome received, all the relevant details are recorded on a CRM and acts as a reference in case of a conflict or confusion.

Improved response Rate: CRM-driven messaging provides with an improved response rate than emails as these messages more interactive compared to emails. When you connect with your customers through a CRM-integrated App, your customers are sure to respond you as you are familiar with their behaviour and preferences.

Voice Uniformity: Every organization should have its own voice. When different sales reps use traditional methods to connect with your customers there will be no uniformity in voice. With a robust CRM in place, it is possible to maintain a specific tone, template and mode of communication regardless of who is sending messages to the customers.

Increased Personalization: Today, customers expect personalized treatment from businesses. In other words, they wish to feel special. So, it is not possible to woo your customers using generic messages for interacting with them. Messages sent using a CRM-integrated App are usually in sync with the behaviour, and preferences of your customers. Moreover, you can always be there for your customers at every stage of their journey along the sales pipeline till they make the final purchase.

Final Words:

The benefits of a CRM-driven text messaging App are endless when used correctly for customer support communications. To take your customer communication to the next-level, you must jump on to the bandwagon before it’s too late. Make sure you partner with a reputed service provider to know more about the value of implementing a robust Salesforce SMS App. A reliable provider will not just guide you across the realm but will also assist you in every possible way to integrate your messaging platform to a powerful CRM.