Once you have made it in life, you may find yourself buying more luxury items. Luxury items are material things that show status and sophistication. They range from cars, houses, fragrances and even toilets. No joke there is actually a toilet called Inax that costs $5900. In general, people use these items to remind themselves that they are successful.
This is where Creed Aventus comes in. It is one of the world’s most costly fragrances. So why is Creed Aventus cologne so expensive?
Founded in 1760 by James Henry Creed, this company has been through the test of time. Not many brands have been doing the same thing for more than two centuries. However, there is some controversy about this fact. There is a lack of historical evidence that they produced a perfume before 1975.
The real reason behind this is that the company initially started by making fragrances for royalty. Surely no one would dare ask their King which fragrance they are wearing. Here is an
excellent Creed Aventus cologne Review that could inform you more about it. Here are the top 7 reasons why Creed Aventus cologne so expensive.
1. Exclusivity
When you buy a bottle of this fragrance you are not only buying cologne. Instead, you are buying a bottle full of tradition. With more than 250 years in the business, this fragrance house has solidified its position as one of the best. At this point, they can even sell skunk urine and people will still buy it.
The brand has a strong foundation as the number one perfume for royalty. In fact, even to this day some royal figures like Kate Middleton still use it. Who does not want to smell like royalty?
2. Family business
This fragrance house has a strong family tradition. The business has remained in the family and is run by a father and son. For more than 250 years they have kept this tradition passing over leadership from generation to generation. This is a very powerful tradition.
The father has the needs of the old in mind. On the other hand, the son would have the needs of the youth. This forms a harmonious blend that makes their fragrances very versatile. In general, a strong tradition makes a strong fragrance.
3. Million-dollar marketing
One would think that a well-known company such as this one does not require marketing. However, they would be extremely wrong because these companies have mastered the art of marketing. The real reason for their success is their marketing.
They use tons of money to make sure everyone knows their product. In the case of this product, they used the dramatic life of the emperor and conqueror Napoleon for inspiration. This is a great marketing technique that is sure to reach many people. However, it gets costly and they shift some of this cost to the product.
4. Packaging
It is common knowledge that the majority of a product’s production cost is on its packaging. The way a product is presented is very vital. It is the first thing the person sees even before they buy the product. Consequently, there is always a need to ensure that it is on point and relatable to your target users. This is where Creed Aventus succeeds.
Right from the box, you can tell that you are dealing with a sophisticated fragrance. They thought of everything with the color, shape, logos and even texture of the box on point. Also, the box has a special touch where they added some information about the father-son tradition.
This makes you feel like you are part of the tradition. The bottle also looks good and is reminiscent of a gentleman’s drinking flask. All together they create a presentation that customers will find hard to resist.
5. Rare ingredients
The scent and safety of the fragrance are totally dependent on the ingredients being used. Using cheap ingredients make the fragrance smell cheap.
Additionally, cheap ingredients may be harmful to your skin or clothes. This fragrance uses high-end ingredients. These are safe for use on skin and clothes. In fact, even people with sensitive skin can use it.
Also, the ingredients give off a pleasant and alluring scent that is long-lasting. However, these ingredients do not come cheap. This makes the whole perfume more expensive but worth it in the long run.
6. Using exclusive perfumer
The nose behind this fragrance is Pierre Bourdon. He is a master perfumer and has worked on some of the world’s most iconic scents such as Good Life by Davidoff (1998) and even Green Irish Tweed by Creed (1985).
He has been around for a long time and started his perfumery career in 1971. He is even considered to be one of the world’s greatest perfumers. Needless to say, his services do not come cheap.
However, the iconic smell of this fragrance makes it all worth it. The exact figures he was paid are no available to the public but just from the smell, you can tell that he was paid well.
7. Distribution
When you order the fragrance online you are often required to pay a shipping fee. This gets more costly the further you are away from the seller. Compared to the selling price it may seem insignificant but it is still a cost. Apart from going to France and buying it, the next best thing would be to find an online retailer that is located close to you.
This is your best bet as online retailers like Amazon are often many times cheaper than physical shops. You may also wait and take advantage of the many discounts that these online store offer during festive seasons like Christmas and Valentine’s Day.
Final Verdict
After going these points you can understand why Creed Aventus cologne is so expensive. Now you do not have to feel guilty about treating yourself to a bottle.
The fragrance can make you look and feel more attractive. This is a great feeling that will make you feel better about yourself. Therefore, I think every man should invest in a bottle.