Small business owners and Facebook ads should go hand in hand.rnBy being active on social regularly, especially Facebook, you are engaging your existing network. Oncernyou engage your existing friend circle and clients, you would want to reach out to new people who mayrnwant to know your products or services. In such cases, it is essential to consider Facebook ads.rnJust sharing some statistics below to give you an idea of
how impactful a Facebook ad can be.rn1. 68% of all adults in the United States use Facebookrn2. 76% of Facebook users visit the platform each dayrn3. The average user spends about 50 minutes each day on Facebook’s channelsrn4. Of all the time spent on mobile devices, 19% of it is spent on Facebookrn5. 42% of millennials can’t go 5 hours without checking Facebookrn6. As of May 2017, 18 million local business pages have been createdrn7. 62% of marketers find Facebook to be their most important social media channelrn8. 62% of marketers find Facebook to be their most important social media channelrnAs you can see with its massive user base, Facebook is a compelling advertising platform that helps byrngiving many options and variance of the way that you can advertise to your audience. Facebook adsrnoptions are different kinds of display advertising, advertising content in the news feeds on the user’srnscreen, using the carousel to advertise, canvas ads search ads, etc. I am tempted to dive deep intornFacebook ads, but the Facebook ad is a broad topic and has rna lot to cover.rnMy only request is don’t just randomly spend on ads, as you may not be able to get the best impact out ofrnit. What I meant by random is I have seen a lot of small business owners just putting in some amount forrnFacebook ads and boosting the ads literally all over the place.
Just to give an example, if you are based out of Irving in Dallas, and your business typically caters tornclients who are in 5 Mile radius or Irving Dallas, it is a blunder if you spend on ads for the whole of Dallasrnor for that matter whole of Texas. Because people who have seen the advertisement in Austin Texasrnwhich is almost a hundred miles away from Dallas may not travel to buy your product or services.
As small business owners, it becomes essential to make out exactly where you want to show your ad andrnkind of demographic, the kind of people, the kind of persona that you want to show rather than showing itrnto anyone and everyone.rnDid you know that Facebook allows you to target the ads towards people was specific niche, interest,rnspecific Geographic, search result, devices that they use, the financial background that they have, andrneducation qualifications that they have? By using professional help, small business owners can use thisrnto their advantage since they know the person or the kind of customer that they are serving. This kind ofrntargeting really helps to get the better conversion and better leads for the amount of money that you arernspending.rnIf you are planning to spend on ads, I would suggest you read a lot more on ads and the other alternativernways to use the right kind of product to Boost Your Ads.rnAmplispot helps you do that.rnWhen you are designing a Facebook ad, you should plan for maximizing the user engagement.rnFacebook ad user engagement depends on a lot of factors.rnHow attractive the creative is (The more attractive it is more people engage with it)rnThe ratio of text to imagery
The colours usedrnThe accompanying status message and Hash TagsrnAnd many more. These factors have to be designed and managed by professionals who will help you getrnthe maximum impact out of your ad spend alternatively you can deep dive and become an expert inrnFacebook ads (I would instead suggest you focus on your business and leave this to experts).rnOne other important step is measuring the impact which many business owners miss.rnBusiness owners depend on their intuition whether the ads are working or not, but did you know thernFacebook ad impact the following manner also.rnYour existing customer may see your post and refer their friend to you, which you may not be aware of.rnYour prospects may happen to look at your ads and may go ahead with closing the lead with you.rnNew people may look at the ads multiple times and then connect with you through yelp or other platformrnor maybe even direct calls.rnAll these impacts can be measured if you religiously track your customer engagements and track howrneach lead has come in. You can also talk to your existing customers if they have seen your Facebookrnpresence or content you have shared. These estimates will help you analyze the impact Facebook adsrnare bringing about. All these metrics will help you fine-tune your future ad campaigns and you will getrnmuch better returns on the added amount on Facebook ads