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Why is the tiffin service business gaining popularity?

Topic: Small Business MarketingPublished August 18, 2012

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Across the world, catering services have existed for ages. Tiffin services are required in schools, offices and many other institutions where people desire homemade food compared to the fast food served at canteens. For any tiffin service to be successful, it is essential that they cater to the individual needs of the consumer and also be punctual with their delivery schedules. This industry has been around for a long time and it is popular in almost every country in the world. This service normally involves a chef or a team of chefs preparing homemade food for a given number of people. The logistics team of the catering service provider is responsible to ensure that the lunch box is delivered to the correct address, on time. The transport mode selected by the catering service provider will depend on the distance to be covered and also which is the quickest form of transport.

Lunch tiffin services are popular as most people who work in offices prefer eating homemade food as it is not just nutritious but also served to them hot and fresh, being cooked and delivered within a few hours. There are many other reasons why working individuals prefer homemade food compared to fast food served at office canteens. First and foremost, no one can say how hygienic the canteen food is. Also, to make profits, they are known to sell stale food that has been cooked days back. Thus, people are reluctant to eat food from canteens as they doubt whether the food has been prepared in a hygienic manner and whether it is freshly prepared. Apart from working individuals, there are some who have migrated to different cities due to education or work and thus desire to have only homemade, nutritious food. For such people, lunch catering services are a sigh of relief.

Traditional food is liked by one and all. It is not just wholesome but also tasty and nutritious. By eating homemade food, people become less dependent on junk food or fast food. Traditional food has its own taste and flavour which is unmatched by that of junk food or canteen food. Students living in hostels also depend on caterers. Many college and university hostels prepare the meals in unhygienic conditions and also do not use required ingredients needed for sound development of the child. This forces the student to either depend on junk food or look for lunch tiffin providers. Many caterers provide lunch boxes to students and working individuals and have a stable and profitable business in the vicinity. There are some lunch box providers who also provide non-veg food if the student asks for it. Most of the lunch box providers have a wide range of dishes and preparations so students can choose a unique dish for each day of the week.

Tiffin service providers are making a brisk business. Many working individuals rely on these lunch boxes as they want to avoid eating at hotels or canteens due to hygiene and nutrition issues.

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