The speed of loading your site is one of the most important criteria for the successful operation of the online store. Of course, everyone strives to increase the download speed and make it faster than competitors.
In today's world, people are beginning to get used to the fact that everything should open quickly, so no one will want to wait for your site to open longer than 4-5 seconds. Your potential buyers are waiting for an instant page load! That's why we want to touch on this topical topic and share with you several ways to optimize the speed of your website.rnWhy is speed so important?rnBefore proceeding directly to the analysis of the topic, it is worth answering this question. Why waste time reading this article at all, and then introduce something into your business? In fact, it's very simple.
Google loves quick pages.
If you want to attract organic traffic, of course, you can work with content. However, if you want to occupy the first position in the search, the page loading speed plays a paramount role, and in this case it does not matter how cool your content is. If the site does not appear at least in the first 10 results, what can we talk about? Therefore, if you want to attract organic traffic, the download speed should be high.
Thus, it is very important to understand that if the speed of your site is low, Google will not bring you people. And the fact that you are the best marketer on the planet will not play any role if your Shopify store loads for a long time. Your potential customers will leave the site without knowing that you are a genius of content and marketing or that you are selling the product they need.
5 ways to speed up your Shopify store
Here are some simple tips on how to significantly provide the
shopify speed optimization of your online store.
1. Use quick themes
So, the first advice we can give you on how to speed up the site is to use a quick theme. If you use Shopify, you know that the platform has a store with a lot of both free and paid themes.
If you install a theme with perfect code and without errors, your site will have excellent speed results.
2. Reduce the number of applications
Undoubtedly, you want to get the most out of all sorts of really useful applications. Many of them help to automate work with the store, increase conversion, average check, etc. However, we strongly recommend using only those applications that give real results!
Open a list of all your apps right now. Do you really use them all? Do all of them really improve the performance of your store? If there is no answer, feel free to delete it!
And remember, uninstalling the application is still half the work!
Another important aspect in optimizing the speed of the site. Clicking "Uninstall" and uninstalling the application from your Shopify store is not always enough. If you do not go into technical details, when you install the application, the application code is integrated into the code of your site. When you delete an application, the entire application code is not always erased and, accordingly, continues to interfere with the rapid functioning of the store. Large applications always have instructions on how to do it right. If you have any questions, you can contact application support.
3. Optimize media files and images
You can also increase the speed of the site by optimizing your media files, including images, videos, GIFs and any other files in your Shopify store.
When you upload photos of suppliers, insert a cover on the main screen, add files to product descriptions, the size of some images can reach several gigabytes. You do not need such massive images, as files of this size greatly slow down the page loading speed.
The good news is that you can easily take high-resolution images and make them smaller when
building a saas product. Then you can compress them without losing quality.
Try to keep the file size for simple product images less than 300 KB.
4. Use Google Tag Manager
You can optimize the download speed of your store using Google Tag Manager, which will allow you to control which tags are launched on certain pages, as well as when they are launched.
Google Tag Manager is a free tool from Google that allows you to select the codes you want to display on your website. Let's say you use a tool that you want to apply only to a specific page. With Google Tag Manager, you can easily apply this code only to the pages of a particular product, which saves the time to load other pages. So, you control which tags, on which pages and when they run.
5. Use AMP pages
Our next advice on optimizing the speed of the site will be especially relevant for those who have already successfully attracted organic traffic and want to make the work of the site even more perfect. For such purposes, we suggest using accelerated pages for the mobile version of the site, abbreviated AMP (accelerated mobile pages).
AMP is an accelerated mobile page technology that is developed by independent developers and actively promoted by Google in its search engine. The tool converts the pages of your Shopify store to AMP and provides almost instant loading of pages of the mobile version of the site.
We have offered you the best, in our opinion, ways to increase the speed and optimize your site, which each of you can easily implement!