WHY SHOULD YOUR E COMMERCE STORE SHOULD HAVE LIVE CHAT?
Today the way the companies are handling customer service is changing. People are busy and they don’ have time to email or call your business, when in a fix. Having new options open for customer support like live chat is just another way to help and delight your customers.
Indeed it is becoming the most desired method of being in touch and that also in real time. The millennial generation just love live chat.
Live chat, no doubt is quick and informative.
Millennial prefer live chat. This is the generation born between 1980-2000 and have real good money to spend. According to a report by Accenture, in US alone there are 80 millions of them. This mass is spending over 600 billion dollars each year and t is estimated and expected to rise up to 1.4 trillion dollar and also sum up to 30% of annual retail sales. Hence with such a high percentage it is not possible to ignore the millennial.
There was another survey conducted as to why the millennial prefer live chat? It was also seen, that if presented with a choice of phoning or using live chat, there were 605 of millennial who prefer to use live chat when they need to ask a question.
Live chat was the preferred channel because of two reasons:
• No hold time
• Convenience
There were 40% millennial who said that they liked the concept of no hold times and the other 30% sited convenience.
So you just cannot afford to drive away millennial from your store just because you don’t have live chat!
Go for it!
Further reading
Further Reading
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