Why Do You Need Good Graphics for a Web Site?

Have you ever wondered about the time it takes for a customer to assess the company's authenticity by viewing its website? Have you ever wondered about the importance of having a good site with good graphics for creating a positive impression on your customer's mind of the company?

According to the Stanford Web Credibility Project of Stanford University, CA, 47% of users make buying decisions based upon the site itself. This implies that if the site gives professional appearance and supplies the essential information in a clear and complete manner, most of the customers will buy the product with trust without further off-site research.

Importance of good graphics on your website

It is within 10 seconds of viewing the home page a customer can decide about the site as well as the company's professionalism. Surprisingly, it is within this short time frame they are able to gather a broad range of impressions, like, company's strength, brand, product range, offerings and also price. Small businesses often underestimate the importance of good graphics in their site. Their products are abandoned by many customers as to them the site exhibits nonprofessional appearance. Good graphics can make a great difference as it encourages double page views, time on site, and purchases.

Logo of the company should be the first and foremost thing to concentrate on. It represents the organization, its nature, image and intention. It should be short and simple so that the customer is able to grasp it immediately and can distinguish your company from others in the market. There are companies selling logo creator software. A good logo design does not necessarily have to be complicated in its styling and the use of colors. Well-known companies use very simple yet very eye-catching logo designs that work out very well for them.

Other things that can be added are visuals, animations, videos of CEO lecture about the company. Color combination should be perfect. There should be two to three colors representing your company. Two or three colors create a great impression on a viewer's mind and they are also easy to remember. Select an attractive, comfortable color palette. Navigation should be effective and simple which shows what viewers can expect to find. Every page should be kept simple and effective so that the viewer comes to know about the company easily and effectively.