Article

Winning Sales Through NLP

Topic: Sales TrainingFeaturing Rintu BasuPublished March 9, 2008

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Good sales is important to business development, anything that can give you an extra edge is worth thinking about. How NLP can achive a huge increase to your sales conversions is the subject of this article.nnWe make meaning from our experiences, this is what NLP is about. As a sales professional being able to change the meaning your prospect has about your product is extremely useful. You can do this with NLP. Below are a few of the many NLP techniques and how they relate to sales.nnNLP Rapport for SalesnnBuilding responsiveness in your prospect is what NLP Rapport is really about in a sales environment. There are lots of ways to increase the responsiveness including pacing and leading, creating anticipation loops and covert hypnosis as well as traditional matching and mirroring.The benefit of a good NLP practitioner course is developing processes that are specific for you and you can use directly to your context.nnEmotional States through NLP TechniquesnnYou can have a choice over how you feel about particularly events. There are many NLP tools that can show you how to do this. Turning negative feelings into positive motivation would make a difference in a sales context.Maybe you would like to put down all your fear of rejection, failure and low self esteem and replace them with excitement and confidence in yourself, the product and your sales process.nnConsider being able to use the same NLP tools with other people whether your sales team or customers. Instantly you might be considering all sorts of new ideas that these tools open up. Every sales professional would like the ability to be able to get people interested, curious and excited about themselves, their products and their company.nnUnderstanding the Customer with NLP TechnqiuesnnA route to more and better sales would be to understand the values, beliefs and motivations of your customers. The basics of NLP are about being able to uncover just these sorts of things. Underneath a person’s behaviour is the answer to why they might buy one product and yet reject another. Imagine being able to uncover the deepest needs of your customer and then attaching your product or service to fulfilling them at this level. A good NLP Practitioner Course can teach you how to do this.nnnCovert Language Patterns in SalesnnMuch is spoken about convert NLP hypnotic techniques and hypnotic language patterns. A large part of NLP is about influence and persuasion skills and how hypnotic language applies to it. If you cut through all the hype and false expectations there are a few things that hypnotic language can do for you exceptionally well.nnIn basic terms language is just one filter that operates on our experience of the world. By learning how this filter operates we can use it to capture and lead the imagination to where you want it to go. This could be getting excited about buying, bypassing objections or even changing beliefs. Having NLP hypnotic persuasion processes as part of your tool kit will allow you to lead the thoughts of your prospects in a buying direction. For example, you might lead your prospect away from the expense of your product and towards the massive return of investment. You might completely do away with buyer's remorse through a hypnotic technique such as future pacing or just attaching good feelings to your product. Future pacing is a simple technique where you can get your prospect to imagine themselves with all the benefits that your product or service brings.nnSales, the perfect NLP ContextnnWe have barely scratched the surface of the amount of sales applications there are for NLP. For example using NLP modelling techniques to accelerate your learning from expert sales people, or study techniques to rapidly assimilate new information about your products, competitors and markets. The issue is not about how NLP can help sales professionals but about how can sales professionals survive without an NLP Practitioner Course.n

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