Your 10-Step Year-End Web Site Review

The close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right?

Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. I know that if I see something like that, it's a signal to me that the site owner isn't paying attention to her business, or makes me wonder if she's still in business. That's not the first impression you want new visitors to have of your business.

Here's a 10-point year-end web site review checklist to help you begin to strategize for the upcoming year:

1. About Us Page: Make sure your company page is updated with your current bio as well as the bios of anyone on your team. If you mention periods of time, like "I've been in business xx years," ensure that time period is updated accordingly with the correct information.

2. Contact Us Page: Is all of your contact info, like phone and fax numbers, as well as mailing addresses, up-to-date? If you use a contact form on that page, is it still functioning? Do you need to make any changes to your form, or are you getting all the info that you need to easily respond to inquiries? Are you asking how visitors found your site when they contact you?

3. Email Addresses: Review all of the email addresses you have established for your site. You can find these in your web hosting administrative dashboard, or C-Panel, on many hosting systems. Do they work? Are they being routed appropriately? Do you need to add any for additional team members or or new services or marketing processes you've added or changed?

4. Help Desk Service: Is your ticketing process working appropriately? Do you need to update any FAQs you have on the site? Do you need to update any trouble-shooting processes that can be found in your help desk materials?

5. Autoresponder Messages: Review all of the autoresponders you have set up to go out when someone joins one of your lists. Do they still say what you want them to say? Do you need to update any of the contact info that appears at the bottom of each message? Is the interval between messages still appropriate? Do you need to add any autoresponder sequences that begin after a product or service is purchased?

6. Copyright, Privacy Statement, Terms of Use and Earnings Disclaimer: Update your copyright notice with the new year. Review your other statements to ensure that they are up-to-date with your current policies and contain the correct contact information.

7. Outgoing Links: Outdated or broken links frustrate your visitors. There are a number of online broken link checkers that will help you check every page on your site.

8. Your Free Gift: If you're giving something away (an ebook, ecourse, video, audio, etc.) in exchange for an email address, is it current? Is it still providing the results that you want? If you've been offering the same giveaway for awhile, is it time for an overhaul?

9. Domain Registration: Check with your domain registrar to ensure that your contact and credit card information is updated. Do you need to add any services, like privacy protection, to your domain? Will your domains renew automatically or manually? Be sure that you don't accidentally lose any domains that are important to your business.

10. General Web Site Review: If you're like most online business owners, updating your web site falls to the side when you're busy running your business. How current and fresh is your content? What about the look -- does it look dated? Do you have enough engagement tools to keep visitors on your site? What about your call(s) to action -- are they still working for you?
Some of these suggestions will only take a few moments to complete, while others will take longer. However, remember this: your web site is like your store front, and first impressions are important. Don't delay in doing your annual year-end web site review before the new year!