Your Four Basic Seminars for Creating a Flood of New Business

This is an excerpt from the book "Get Your Money Where Your Mouth Is" by David R. Portney, edited by Anthony R. Michalski. It can be found at http://www.getyourmoneywhereyourmouthis.com and is available through Kallisti Publishing— http://www.kallistipublishing.com nThere are four ways you can create a flood of new business using seminars and public speaking.nn1. A “Shock” Seminar nA shock seminar has a seminar title that grabs people by the ears and practically forces them to have to know more by coming to your seminar. nn2. A “Secret” Seminar nPeople are itchy to get the inside secrets that other people don’t have. Who doesn’t want to know secrets that can save them time, money, or a hassle? Secret seminars have attention-getting titles and you’ll see how to do that shortly. nn3. A “Tips” Seminar nYou should be doing this kind of seminar. Just like secrets, people want to know inside tips about things. Every business owner has information that the general public does not have. You can boil that info down to extremely valuable tips that people will line up to hear. nn4. A “Scam” SeminarnNo one likes to get scammed and no one likes to get ripped-off. People will fall all over themselves as they rush to get to your seminar that will expose the scams and rip-offs that they want to avoid at all costs. Practically every business and industry is prone to con artists and shady people who take advantage of an unsuspecting public. Who better than you to save people from getting scammed and ripped-off? nnThose are your four “formula” seminars.nnWith those in mind, just think of your business or endeavor. I’m sure that the ideas practically write themselves. nnBefore we get to those ideas, let’s take a look at how to come up with some catchy, gripping, attention-getting seminar titles. Anyone can do this, you don’t need any special talent or ability because all the seminar titles have already been written for you. nnThey’re called formula seminar titles. nnYour seminar title is critically important or your seminar will never even get off the ground. No one will show up. nnThink about it like this: you know how when you read a newspaper or a magazine and you’re flipping through the pages looking for something that catches your eye? Well, what catches your eye? Isn’t it some headline that grabs your interest? nnWell, it’s exactly the same for your seminar title. nnYour seminar title has to stop someone dead in their tracks and practically force them to want to know more. You could have the most interesting, most informative, most helpful seminar in the world, but no one will ever come to your seminar unless the seminar title grabs their attention and makes them have to know more about it. nnYou don’t have to reinvent the wheel, though, because these formula seminar titles have already been written for you! All you have to do is insert your product, your service, or your business and you’re done. It’s that easy.