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Articles by Andrew Chow

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26 articles by Andrew Chow · showing 26

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By Andrew ChowRecently published1 topic

Ask The Asia Dating Coach - Andrew Chow

STUDIES have shown that late marriage is a becoming common phenomenon in modern, developed countries. Singapore, Korea, Japan are three of the worst hit countries in Asia, and Malaysia is fast becoming the infamous 4th. The more developed a country, the higher the mean age for marriage. So where do lonely hearts go? Besides the normal channels of finding love through internet and dating agencies, now there is a new opportunity to “fish” for a partner in the high seas at the upcoming Singles Cruise Asia, happening from Dec 6-10.

Primary topic: Dating

2,526 views3.5/5 (2)

By Andrew ChowRecently published1 topic

10 Keys to Social Media Success

10 Keys to Social Media Success a. Experiment different platform. i. Experiment different platform personally before doing it professionally ii. Try a variety of social media tools iii. Be yourself, make some friends, and share your content b. Device a strategic approach to social Media (more on this in the next segment) c. Research and Listen. i. Find where your audience is participating and indentify the influencers ii. Read industry blogs (including comments) iii. Google your company name & your competition iv. Find tools that can help you listen

Primary topic: Dating

2,237 views3/5 (1)

By Andrew ChowRecently published1 topic

S.M.I.L.E for Effective Networking Skills

S.M.I.L.E Not everyone can be a natural when meeting a group of people you never met for the first time. Business networking event is always a time where the most networking-savvy person will benefit the most. You can achieve equal excellence even if you are relatively inexperienced in networking. Try the follow 5 simple steps Introduction A smile is a handshake before the handshake. It helps you to relax though you may be nervous. Believe me, many others in the room are nervous. A smile adds to your personal branding.

Primary topic: Dating

2,142 views

By Andrew ChowRecently published1 topic

Publicity 2.0 for Business 2.0

Publicity 2.0 for Business 2.0 • Publicity 2.0 is a hybrid strategy of engaging both the mass and new media to communicate your company’s brand. • While mass media may have the authority in objective reporting, it is the social media that provides the authenticity of your brand. • A brand manager must embrace both to in order to engage the two biggest stake holders of the business – the media and the public. • It is often said that social media has make public relations truly public. • The three 3Cs of Social Media are : a. Contents b. Conversation c. Communitiesr

Primary topic: Dating

1,629 views

By Andrew ChowRecently published1 topic

How to Prepare for a Television interview for your Business?

Dress Code o Do not wear bright white, weather map blue, or chrome key blue. o When you are booked for a studio appearance, find out the colour of the set and dress so that you don't blend in. o Do not wear contrasting patterns. Wear bold, fashionable ties, but not ones that distract. o Do not wear any shiny fabrics or anything that glares. o Do not wear bracelets. Women should wear pearls instead of shiny necklaces. Gestures and Body Movement o Use gestures economically to make points. o Too much body movement is distracting.

Primary topic: Dating

1,515 views

By Andrew ChowRecently published1 topic

How can social media help your Business?

Social Media for Business Social Media is really about online social conversation from any content generated by people using different tools or media. They are not one to one or one to many conversation but many to many. It is a fundamental shift in the way we communicate. The stake holders involved in such conversation can be your customers, your donors, your volunteers, your employees, your investors, your critics, your fans, your competition or anyone who has internet access and has an opinion

Primary topic: Dating

1,626 views

By Andrew ChowRecently published1 topic

How to maintain positive relationship with the media and press to cover your business story?

Compile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources. Always give reporters special access to you by releasing your personal mobile number. Send them an email once in a while you see their features published.

Primary topic: Dating

2,249 views5/5 (1)

By Andrew ChowRecently published1 topic

Social Media as a Recruitment Channel

Social media is a new wave of internet usage that links everyone in “many to many” conversation using different tools. The most populated sector is the social networking tools like Facebook and Linkedin. Human Resource Managers are beginning to leverage on the large network of professional social network for recruitment and referral.

Primary topic: Dating

2,582 views4/5 (2)

By Andrew ChowRecently published1 topic

How to establish a powerful personal branding online by Article Marketing?

One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is conce ed. If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility. In my previous post, I share about a list of 20 article submission sites with good page and Alexa ranking :

Primary topic: Dating

2,467 views3.7/5 (3)

By Andrew ChowRecently published1 topic

Using Facebook for Business

Using Facebook for Business. a. Fastest growing social network in the world with more than 400 million members b. It is a Powerful tools to engage and understand your audience: i. Brand pages ii. Custom applications iii. Targeted advertising iv. Audience insights/metrics rnv. Opinion polls c. Facebook Fan Page i. Your brand’s homepage on Facebook. ii. Allow you to post photos, videos, events and other messages. iii. Users interact with you by: 1. Becoming fans 2. Commenting on your posts 3. Participating in discussions 4. Post photos to your pagernâr

Primary topic: Dating

1,575 views4/5 (4)

By Andrew ChowRecently published1 topic

How to implement a Social Media Readiness Assessment of your company

There are 8 key categories of 42 Best Practices each to answer before any company wish to fully embark on using social media to connect with the public. Senior Management * Senior Management is interested in leveraging Social Media as a new marketing channel * Senior Management understands that Social Media is a long term priority * Senior Management is prepared to contribute to social media content development (blog postings, press interviews, etc.)r

Primary topic: Dating

2,714 views3/5 (1)

By Andrew ChowRecently published1 topic

How to measure Return on Investment (ROI) of Social Media on your Business

The Return on Investment (ROI) of Social Media: Is it measurable? The ROI of Social Media must be measured from your online presence.

Primary topic: Dating

1,402 views

By Andrew ChowRecently published1 topic

How to prepare your Press Release / Media Alert for an effective pitch your business story

A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity. The following guidelines should help you on your way. • Include basic information. The release should answer the questions: who, what, when, where, why and how. • Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on. • Keep the release concise - one side if possible, and no more than two.

Primary topic: Dating

1,394 views

By Andrew ChowRecently published1 topic

Knowing the Job Scope of Your Company Media Specialist

Position Overview Reporting the VP Marketing, the Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels. Responsibilities. - Develop a comprehensive media relation’s strategy and media plan. • Implement media plan with assistance of project managers/stakeholders. • Manage budget for advertising, PR, and other media related process.r

Primary topic: Dating

1,530 views3/5 (1)

By Andrew ChowRecently published1 topic

10 Social and Business Truths from "Social Network", The Movie

A movie based on Mark Zuckerberg and the founding years of Facebook, called The Social Network, was released on October 28, 2010. The plot – http://en.wikipedia.org/wiki/The_Social_Network I was invited by Sony Pictures for the preview of “Social Network” about 2 weeks before it was launched. After watching it, I was led to share my very 1st movie review on some of the “social truths”

Primary topic: Dating

3,115 views5/5 (1)

By Andrew ChowRecently published1 topic

Master Effective Crisis Management Skills through the Media

No company will ever be fully prepared for any crisis to their business. The key is to develop a standard contingency plan to keep the public informed through the media on how they handle the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: - What happened?rn- Why did it happen?rn- Was anyone injured or affected from it?rn- Could this have been prevented?rn- Has this ever happened before?rn- Currently, what are you doing about it?rn- When will the problem be solved?rn- How will you prevent this from happening again?r

Primary topic: Dating

1,453 views

By Andrew ChowRecently published1 topic

What is the Return of Investment (ROI) for Social Media Strategy?

a. The ROI of Social Media must be measured from your online presence. b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base. c. Next, your company website must act as a portal where customers give feedback and obtain latest information. d. Thirdly, you must leverage on other social media platform like Facebook using Open ID sign up or Facebook Connect. e. Offer latest information dissemination through Ready Simple Syndication, or RSS feed.

Primary topic: Dating

1,365 views3/5 (1)

By Andrew ChowRecently published1 topic

8 things which can happen to your press release

Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally. If you do not write it in a way you want it to be printed, it will also make it harder for the journalists to process and filter out the key messages. Your news release is printed, but typos and errors are introduced. Ensure you check all the facts and figures to be correct before sending out the press alert.

Primary topic: Dating

1,393 views

By Andrew ChowRecently published1 topic

19 Pitfalls to avoid when dealing with the Mass Media for your Business Story

- Do not comment on political or economic issues except within the bounds of stated company positions.rn- Do not disclose private company information without approval from the top.rn- Do not presume, comment on, or explain any position of the company relative to laws, regulations, economic issues, or government policy.rn- Do not disclose any matters of internal operations.rn- Do not comment on pending or threatened litigation or other legal proceedings involving your company without clearance from the top and the company's legal counsel.r

Primary topic: Dating

1,545 views

By Andrew ChowRecently published1 topic

17 Rules to remember when dealing with the Mass Media for your Business story

• Be sure all information you use is accurate. • State - but do not interpret - company policy. • Always tell the truth to the media. If you can't tell the truth, don't talk and don't get caught "not talking" or saying "no comment." • Admit you don't know the answer to a question if that's the case, and arrange to get the media the required information, or refer them to someone who can answer the question. • Be a content provider and not a “marketer” in your media relations. • Realize that you have almost no control over the content, format, timing, or size/time of key messages.r

Primary topic: Dating

1,409 views

By Andrew ChowRecently published1 topic

Understanding Media and Publicity for your Business

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.

Primary topic: Dating

1,364 views5/5 (1)

By Andrew ChowRecently published1 topic

How to prepare for an Radio Interview about your Business angle

Before the Interview o Practice both long and short answers o Submit a list of suggested questions to the producer or host of the show o Obtain a volume control for your telephone (Any Radio store for $20.00) o Learn how to turn Call Waiting off on your phone o Arrange for your own callers to participate The Day of the Interview o Turn off the ringer on other telephones near you o Have a glass of water nearby o Arrange your notes on your desk so that they can be easily accessed o Perform mental and physical relaxation exercises During the Interviewr

Primary topic: Dating

1,528 views

By Andrew ChowRecently published1 topic

5 Phases of Strategic Approach to Social Media

5 Phases of Strategic Approach to Social Media According to Social Computing journal, a strategic approach has 5 phases: Phase 1 - Discovery In this phase, we explore three variables: 1. People: Who are your prospects and customers, and how do they feel about your brand, service and products online? 2. Competition: What are your competitors doing online? Where can we overtake them? What is their online reputation? 3. Spiders: How easy is it for you to be found by an average searcher who may be searching for your products online? Phase 2 - Strategyr

Primary topic: Dating

2,144 views

By Andrew ChowRecently published1 topic

How to Organise an effective press conference

Organising a press conference • Choosing a date • Try to obtain as much information as possible about internal deadlines of the media you are targeting, and schedule your press conference accordingly • Try to avoid a date parallel to other events that are likely to attract considerable public interest • Choosing and preparing a location: o Make sure the location can be reached easily, and with little effort for journalists o Make your organisation visible (e.g. with a banner, roll-up, poster) o Provide good signage so that journalists arriving late can still join in

Primary topic: Dating

3,782 views

By Andrew ChowRecently published1 topic

Master the Art of Pitching your story to the Media

The Art of Pitching Who • It is always more effective directing your pitch to the editors as they decide on what is newsworthy information. • The journalists are usually assigned different stories though they can recommend your story if they are approached. • The equivalent in the media will be the producers of radio shows and TV programmes. When • The best time to approach a jou alist isn’t just before he is due to submit his stories.

Primary topic: Dating

1,374 views

By Andrew ChowRecently published1 topic

20 pitfalls to avoid when using facebook for branding

1. Indiscriminate Tagging • Nothing is more irritating than finding ourselves being tagged to something that doesn’t conce us! 1 2. Excessive Routine Group Broadcast • It will be a disaster for your brand if you use Facebook like just another broadcasting channel 2 3. Posting your Product onto Competitor’s Group or Fan Page • If the owner of the page or group reports to Facebook, you can be warned, or eventually banned! 3r

Primary topic: Dating

1,230 views4.5/5 (2)

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