Stand out from all the Noise and you will Sell like Hell
Every day we are surrounded by influence agents, who are all vying for our attention in one way or another. There are billboards everywhere, companies use ambush techniques like phone solicitation, to try to get our attention and money, TV and radio commercials blast at us all day, our emails are filled to the brim with unwanted advertising messages and even when you try to use your social media channels, there are adverts everywhere. There is a mass of unwanted noise going on around us all the time.