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Browse every published article connected to Angeline Plesek, with exact attribution and full-archive search.
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Looking for online marketing tips to help give your website the edge you need to boost your business? Here are 7 useful tips you can easily implement on your site to start improving your business today!
When most business marketers decide to create a plan to boost their website traffic, they think in terms of fulfilling their own online marketing needs. What will "I" get out of this? How can "I" boost my web traffic? What can "I" do to increase online sales?
Can you identify with this scenario? You do a SEO keyword search for a phrase you want to use and the numbers are relatively low in comparison to other terms – so you decide “not” to use the keyword phrase. You pass it up…”snub” it because the numbers are low. If you’re used to doing your own SEO keyword research, chances are you search for relevant keywords or phrases that have “high” search rankings.
One of the most common marketing copy mistakes that I see on business websites is copy that focuses on the business and its product or service features...but nothing that appeals to the prospect. It's nice that your business is great, does this and that, or is number one in its class...BUT honestly, your prospect doesn't care. The number one question in his or her mind is, "What can your product or service do for me?"
According to web landing page eye tracking studies, you've got approximately 8 seconds to grab your prospect's attention. People scan web pages quickly from left to right-so it is important that your landing pages have proper layout and easy readability. Use these 10 easy steps to tweak your landing pages and boost conversion rates:
Recession or no recession, it is possible to start marketing online and get a real return on your investment, especially if you can start off with little or no costs. This doesn't mean you'll make a profit ove ight. It doesn't cost much money...but it does cost time, consistency and patience.
Search engine optimization (SEO) is an important component of any successful website, but do you know your SEO basics as well as you should? Here are top 8 fundamentals that you absolutely need to know about search engine optimization: Basic #1 - Content is King
If you're wondering how to improve your Internet marketing strategy, here's a fact about human behavior that can be very useful to you in your business. Most people are "followers", they're not leaders-they would rather be "led" than followed.
Looking for a few website marketing secrets to boost your online traffic? Here are a few of the more practical but less well-known online strategies you can implement today! Develop trust and credibility
Learning how to build an email list is sometimes a daunting task for those that are new to Internet marketing or building an online presence. Some would even prefer to buy their email lists or have someone else work on it, but they sacrifice the much-needed personal touch that will eventually filter through to their audience. Here are some quick and easy email list building tips you can use to help you establish relationships with targeted clients and customers and ultimately boost your business: Be an expert:
Learning how to attract people to your website is not just about mastering search engine optimization or SEO. You need to appeal to your visitors-you need to give them a reason to visit, stay, and return to your website. Here are some of the more important free website marketing tips you need to drive your web traffic: 1-Define your target audience:
Learning how to optimize your website for keywords, also known as search engine optimization, or how to SEO your website is an absolute must for anyone that wants to have a successful web presence on the Internet...but where do you start with the whole SEO campaign? Simple-start with the keywords. But what are these keywords, what keywords should you choose and how do you use them? Defining Keywords to SEO Your Website
Okay, so you want to market to your email list...but wait - you don't really have one yet. You can easily start to build an email list by placing a small subscription sign-up form on your home page and asking for subscriber email addresses in exchange for your e-newsletter. But hold on a second, who needs another e-newsletter? You need to sweeten the deal by giving away something for free. Tip 1: Give away something for free. Everyone likes to get something for nothing. Giving away a free e-book or report is a great way to prompt someone to sign up for your email or e-newsletter list.r
If you're looking for a quick guide to online marketing, then let's not waste your time and get right down to the point. Here are some of the more important marketing tools you can use to boost your online presence: Search engine optimizatio One of the first things we'll discuss in this web marketing 101 guide is increasing the visibility of your website by applying search engine optimization (SEO) techniques. SEO involves "optimizing" a website around a set of keywords to make it more attractive to search engines like Google or Bing.
Let's face it-everyone that's signed up for an e-newsletter, e-course, downloads, or buys products or services online gets "e-blasted" daily with promotional email. So-if you're using email to market to potential customers, how do you increase the probability that your email messages get delivered and read in a time of SPAM filers? Here are some great tips from Jimmy D. Brown, author of, "How to Actually Produce Profits By Using the Power of Email Marketing".
You can write the most persuasive, selling copy ever...but if your prospect doesn't make it past the headline, you've wasted your time. Capture your reader's attention and move him or her into your copy by using at least one, if not more, of these five headline writing ingredients: 1) Appeal to the prospect - Use words such as "you," "your" or words that imply you are speaking directly to the reader.