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Articles by Annemarie Cross

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32 articles by Annemarie Cross · showing 32

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By Annemarie CrossRecently publishedTopic pending

Brand awareness: Are you building or damaging your reputation?

Yesterday while doing some research on Twitter I was alerted to an article that made me stop and think. The writer was commenting on how airlines were harnessing the power of Twitter and using this tool as an information-sharing platform. This allowed them to share information with customers as it was happening to keep them informed of delays, issues with flights, etc. However, he noticed that one particular airline had set their Twitter account to private, requiring people to physically make a request and wait until their account was approved before they could access any information.r

Primary topic: Recently published
Recently published
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By Annemarie CrossRecently published1 topic

Get More Clients: How to Build a Website That Engages Your Audience

So now what? You’ve got this amazing website – but hardly anyone else knows about it. What’s the best way to tell people? And, get them to visit, stay for a while, and keep them coming back as they continue to share and tell others about you and the work you’re doing? If these are questions you’re asking yourself – you’re certainly not alone.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,228 views
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By Annemarie CrossRecently published1 topic

3 Simple Steps to Get You Away From the 'Time-For-Money' Business Model

When was the last time you had a holiday? Does the thought of taking time off from your business send shivers up and down your spine because of all the extra hours you’ll have to do leading up to your holiday just to get things done? Not to mention all of the extra work you’ll need to do once you return from your holiday just to catch up? If your business were to grind to a halt because you’re not there for a few days – then you’ve built a business that is totally reliant on you.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
780 views
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By Annemarie CrossRecently published1 topic

Building a Strong Brand: Are you using your Secret Sauce?

If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc”, you’ve responded similarly to many other business owners. While these things are all very important they are really more about the ‘branding’ elements that will help you to communicate your brand message to your prospects and clients. Your ‘brand’ goes much deeper than these ‘branding’ elements.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,346 views
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By Annemarie CrossRecently published1 topic

Time Poor? Make sure you’re working on the RIGHT activities!

Do you struggle to “find” the time to get everything done in your business? The to-do list of a solopreneur can certainly seem never-ending as there is always something to do. Creating and launching your programs; marketing; writing articles and blog posts; working with clients; business development; social networking; administration; filing; speaking to prospects; presenting; attending networking events; sending out invoices; paying bills; updating the website; and on it goes. Can you relate?

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
860 views
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By Annemarie CrossRecently published1 topic

Hate selling? 5 simple steps to follow when the product you are promoting is you

You’ve hung your shingle outside your front door and are excited at the thought of the work you’ll be doing to support your clients. However, excitement soon turns to dread when you realise that prior to being of service to your clients, you need to become skilled in not only marketing, but also in the selling of your services – with the latter being an activity that makes you cringe. Can you relate?

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,288 views5/5 (1)
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By Annemarie CrossRecently published1 topic

Networking Your Way to the Top

Are you a savvy business owner? Are you actively networking your way to the top of your game? Or, do you realise that this is something you should be doing, however life and ‘being too busy’ just gets in the way. Therefore, you don’t start networking until your project list starts to decline and you need to get some more business on your books. Networking (both online and offline) is something every business owner should be doing, as not only will building your network enable you to make some great friendships and collegial relationships, it can also open the doors to many opportunities.r

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

What’s Your Money Type

“If I had more money all my debt and my problems would go away”. These are familiar words to which I’m sure, many of us can relate. Unfortunately however, having more money will often not solve our problems. Just like Susan, who defies all odds to win the coveted Lotto ticket. She finds herself penniless just a few short years down the track. Or Julie, the business owner who secures a major contract and deposits the largest sum of money she has ever made in her business. Months later, she’s struggling to pay her bills and is desperately trying to win another large contract.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
822 views
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By Annemarie CrossRecently published1 topic

Money Insights: Is the Way You Manage Your Money Keeping You Stuck?

If someone gave you $15,000 with the instructions that you could spend it on whatever you wanted - what would you do? This was a questio I was recently asked. Interesting! Had I been asked this several months ago I would have responded quite differently to what my response would be today. Previously, I would have upgraded my iPad to the latest iPad 2, as well as updated some of my other office equipment. You see, I love technology – especially if it has the Apple logo on it. So what would I do now? [I’ll answer that in a moment].

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

4 Keys to Go from Fearful to Fearless (and fantastic) in Your Next Interview

Just thinking about attending an interview for their dream job is enough to cause unrest, panic and fear in even the most talented of professionals. “What should I expect?” “What questions do you think they’ll ask me?” “How do I know if my answer is what they are looking for?” “What should I ...

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
883 views
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By Annemarie CrossRecently published1 topic

Brand Checkup: Are You Building AND Monitoring Your Online Profile?

Remember the saying: “Sticks and stones will break my bones, but names [words] will never hurt me”? It was something my friends and I used to chant in the playground when we were being teased. Now, as an adult I have to wonder – who on earth coined that phrase? I’d like to tell them that they were wrong. Very wrong! I only have to watch the negative impact on my children’s mental wellbeing when they’re at the receiving end of a nasty comment or taunt.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,104 views4/5 (1)
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By Annemarie CrossRecently published1 topic

25 Tips for a Successful Twitter Strategy

According to Twitter.com/about, as of September 24, 2010, they have over 175 million registered users with 95 million tweets (posts) being written per day. With statistics like these it is imperative for your business to be a part of this community. It is also necessary for you to have a strategy for using Twitter in your marketing. Here are some tips for a successful Twitter strategy to include in your marketing mix. Building a Strong Brand and Reputation:

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
817 views
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By Annemarie CrossRecently published1 topic

Are Your Money Beliefs Blocking Your Income Growth?

Are you constantly marketing your services and keeping in contact with your list however you’re just not getting the number of people you’d like signing up for your programs? Frustrated because you continue to struggle to reach your income goals? At your wits end? If you’ve answered ‘yes’ – I can sympathise with you. As can many of my clients. Just a few years ago – I too was frustrated and confused. Despite all my efforts – I just couldn’t break through my income barriers.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
814 views4/5 (3)
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By Annemarie CrossRecently published1 topic

5 Must-Do Strategies to Get More Clients Booked!

A question that many service-based business owners often ask is: “How can I expand my reach and get more clients?” Is that something you’re struggling with too? If you have amazing products and services, yet no-one really knows about you and you continue to struggle with how to ‘get more clients’, here are some of the recent tweets I shared with my twitter followers: 1. #GetMoreClients by devising a solid marketing plan that includes online and offline activities. Then take action!

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,187 views5/5 (1)
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By Annemarie CrossRecently published1 topic

Regaining Your Sanity & Finding Focus in 5 Easy Steps

As a business woman, one of the biggest obstacles I face is finding focus. There have been times that I have laid out a plan of action and all it took was one thing, a telephone call from a client or colleague, a comment in my Twitter feed, an urgent email, and I was completely off track. Here's the thing, time is predetermined. The 24 hours in a day that we are given are unchanging. If we deprive ourselves of sleep in order to get more done, something or some area of our life will suffer. Therefore, I have had to learn to choose to focus my time on certain projects.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
924 views
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By Annemarie CrossRecently published1 topic

4 keys to go from fearful to fearless (and fantastic) in your next interview

Just thinking about attending an interview for their dream job is enough to cause unrest, panic and fear in even the most talented of professionals. For some people, however, the thought of attending an interview can literally be debilitating. In fact, one person we have recently spoken to, ...

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
888 views
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By Annemarie CrossRecently published1 topic

Rejected? Keep in Touch Strategies to Turn Prospects Into Clients

<img src="http://www.inman.com/files/imagecache/article-photo/files/imagefield/bubble_people_thought_bubbles_0.jpg" width="225" height="151" align="right"/>You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens - the thing you dread the most. No signups. Has this happened to you? You’re certainly not alone.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,724 views5/5 (1)
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By Annemarie CrossRecently published1 topic

Reasons That Can Stop You From Building Your Reputation As an Expert

One of the goals of many of my clients (ambitious entrepreneurs running service-based businesses) is to increase their profile and reputation as an authority in their field. Being known and respected as an expert has many advantages, which include: • The ability to distinguish yourself and your services from your competitors far more easily; • You’ll have a steady flow of clients as prospects will often seek you out because they have heard you can help them overcome their problems;

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Are You Engaging (or Disengaging and Enraging) Your Network?

Many business owners can see the value of using social media and other online tools to share helpful and relevant information with their network in order to build their brand and reputation as an expert. Unlike traditional ‘interruption’ marketing (where businesses continue to push and bombard the marketplace with sales/promotional information) social media marketing (often referred to as ‘relationship’ marketing) is more about building and nurturing relationships with your network. Some of which could very well be your ideal client.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Build Your Brand With Media Attention

As the owner of a service-based business I’m sure you’re aware of the importance of building your reputation as a specialist in your field. When you’re seen as an expert, you increase the number of people on your newsletter list and social media networks as they want to learn more about you and the information you provide. And, more importantly, you increase the likelihood that they will want to invest in your product and services through their desire to achieve the same results other people are experiencing through working with you.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,334 views4/5 (1)
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By Annemarie CrossRecently published1 topic

Victim of the Tall Poppy Syndrome. What to Do When Things Get Nasty.

The tall poppy syndrome is well and truly alive. For those of you who may not be familiar with this saying, Wikipedia describes the tall poppy syndrome as: “a social phenomenon in which people of genuine merit are resented, attacked, cut down, or criticised because their talents or achievements elevate them above or distinguish them from their peers”.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Google Alerts - A Must-Have Tool to Monitor Your Online Brand

Building a strong brand requires time and commitment as well as ensuring you portray a consistent on-brand message. Everything you do and say; the people you connect with; the conversations you have – speaks your brand. Your brand is your reputation. It’s what other people think of when your name is mentioned so you should be protecting your brand and reputation at all costs. I’m sure we all have a story to share where we have heard of people being terminated from their employment, or a business losing customers because of their actions and information being posted online.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Is Your Money Cruise Control Blocking Your Income?

Each and every one of us has a money cruise control that will affect the amount of income we generate in our business. What’s a money cruise control? It’s the certain amount of money that you’re comfortable making. And, just like a car’s cruise control is set to a certain speed, our money cruise control is set to a certain income figure that, once you reach it, will be difficult to go over.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
1,127 views5/5 (1)
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By Annemarie CrossRecently published1 topic

5 Mistakes That Can Stop You From Making The Sale

You’re in the process of introducing a new program to your database and everything is prepared. Your sales page is up; your shopping cart/payment gateway is ready to accept participants; and you’re sending out emails to prospective clients who you know could benefit from your support. Launching a new program (or product/service) is certainly an exciting and busy time. However excitement can soon turn into concern, and conce to panic if you’re nearing the start date with hardly anyone booked in? Can you relate? Help! Where did you go wrong?

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Are Your Money Beliefs Blocking You From Charging What You're Worth?

The topic of money is something we don't often talk about. This was true for my client - Julie. During one of our recent coaching sessions she mentioned that the only memory she had of her parents talking about money were remarks they made in passing. Comments such as: "it didn't grow on trees", "it was very hard to make" and "it's almost impossible to earn a decent living". It's important to realise that what we see, hear and experience in our childhood, particularly around money can make a significant impact on how money shows up (or doesn't show up) for us in later years.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

Breaking Through Income Barriers By Stepping Into Your Power With Money

For those of you who are regular readers of my articles - you would have seen that over the past few weeks I’ve been concentrating on the topic of money. Money is often something we don’t talk about with our friends and colleagues, other than the occasional complaint that there’s ‘never enough’ or ‘it’s something you have to work hard for’ – or another similar comment. The reaso I’ve pulled back the covers on this ‘taboo’ subject is because the relationship you have with money can seriously undermine your business’s success.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

3 Money Habits That Can Stunt Your Income and Profit Growth

Business plan – check. Marketing plan – check. Systems, processes and other important business building tools – check, check, check. While all these things are important when launching and running a business, there’s often one item that gets overlooked. And, this one item will have a significant impact on just how successful your business will be. What am I talking about? Your ‘mindset’. Have you checked whether you have the right mindset that’ll enable you to build a thriving business?

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

5 Steps to Ensure Your Success in 2011

With Christmas and New Years celebration behind us I’d imagine that many of you are looking forward to a well-deserved holiday. So many people go from one year to another without much thought to their goals and plans for the next 12 months. Most people spend more time on planning their holidays than they do planning their careers/businesses and then wonder why they never really achieve their goals. What about you?

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

5 Mistakes to Avoid When Pricing Your Services

Whether you’re just starting up your business or you’re launching a program, one of the greatest challenges that you may be struggling with is deciding what to charge. If you are – don’t worry. Many service-based businesses struggle with this, even I did when I first started out in business – some 15 years ago! I admit that back in those early years I would see what my competitors were charging and use this figure as a benchmark. Or, I would ask some of my closest friends and colleagues for their advice on what they believed would be a suitable price range.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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By Annemarie CrossRecently published1 topic

From Stuck to Unstoppable: 5 Reasons Why You Should Build a Strong Client Capturing Brand

Are you running a service-based business and believe your branding is all about your logo, tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your stationery and tagline. So what is a brand? Your brand is your reputation; it’s the promise of value you offer a client and the immediate thought that a prospect and/or client has when your business name is mentioned.

Primary topic: Career Coach and Career Coaching
Career Coach and Career Coaching
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