SelfGrowth.comThe Self Improvement Guide

Articles

Articles by Anthony Mora

Browse every published article connected to Anthony Mora, with exact attribution and full-archive search.

articles
61
shown per page
50
search signals
Topic + expert

Articles

61 articles by Anthony Mora · showing 50

Browse every published article connected to Anthony Mora, or search within this exact expert archive.

By Anthony MoraRecently published1 topic

Launching Your Independent Film Online

The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a critically important aspect of any film marketing campaign, it’s one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio or TV.

Primary topic: Marketing Strategy
Marketing Strategy
1,973 views
Read article
By Anthony MoraRecently published1 topic

Controlling Your Media Image: Why Many Celebrities Fail

Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the press. Appearing in front of the camera day after day does not make one an expert in the process. Those who have had the most media coverage are often the ones that have the most naive or delusional take on how the media actually works.

Primary topic: Marketing Strategy
Marketing Strategy
2,147 views
Read article
By Anthony MoraRecently published1 topic

The YouTube Star Making Machine

According to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks in 2010. Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.

Primary topic: Marketing Strategy
Marketing Strategy
1,672 views3/5 (1)
Read article
By Anthony MoraRecently published1 topic

Why You Absolutely Do Need PR To Succeed

Public relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you should. The real question is how are you going to do that? Your best bet is to bring on a firm or media consultant who can chart your marketing course for you and launch your campaign. But whatever avenue you choose, the following points apply.

Primary topic: Marketing Strategy
Marketing Strategy
878 views
Read article
By Anthony MoraRecently published1 topic

Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga

There is perhaps no bigger myth than the one that states all publicity is good publicity. PT Barnum is said to have made that statement along those lines. But who knows. If it wasn’t PT, whoever said it certainly made an impression, since it has now become a part of our lexicon. If he did say it, I’m not sure you want to take branding and image advice from a guy who owned a circus and made a living out of promoting what he referred to as freaks. If you own a circus, maybe your PR standards are a bit different, but even then, all PR is certainly not good PR.

Primary topic: Marketing Strategy
Marketing Strategy
1,253 views
Read article
By Anthony MoraRecently published1 topic

The PR Power of Statistics and Numbers

People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company. Would you like to know:r

Primary topic: Marketing Strategy
Marketing Strategy
1,125 views
Read article
By Anthony MoraRecently published1 topic

5 Tips to Creating a Successful Small Business Marketing Strategy

Everyday we are bombarded with news about new apps, new social media sites, and the latest online marketing approaches. It’s easy to get lost trying to keep up with the latest developments. It’s also dangerous; you can spend your time trying to stay ahead of the information curve, but fall behind when it comes to effectively marketing your company. Your main focus needs to be on developing a marketing and PR approach that reaches your target market; sells products, brings in clients and grows your business.

Primary topic: Marketing Strategy
Marketing Strategy
859 views2/5 (1)
Read article
By Anthony MoraRecently published1 topic

Building A Medical Practice Through Media Relations

There are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are featured in the media are seen as trusted experts. They are the physicians that the consumers and potential patients are going to seek out.

Primary topic: Marketing Strategy
Marketing Strategy
1,179 views
Read article
By Anthony MoraRecently published1 topic

5 Tips to Creating An Effective PR Campaign

Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. If you’re working on a shoestring budget, or are launching your campaign on your own, remember what you don’t know definitely can hurt you. Study the media and do your homework before trying to land media placements. The wrong story idea, pitch or approach can end up doing you more harm than good.

Primary topic: Marketing Strategy
Marketing Strategy
1,442 views
Read article
By Anthony MoraRecently published1 topic

Success Secret: Sell Your Value, Not Your Service or Product

The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, that’s what people see, but your value is generally a bit more hidden. If you own a beauty salon, your service is pretty straightforward, you cut, style and color hair. But what is the value you’re offering? You help people feel younger, more attractive, happier, or more successful.

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
Read article
By Anthony MoraRecently published1 topic

Promoting your Art Utilizing PR

If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you owe it to your art to get it seen and experienced. Have fun with it. Don’t just keep your creativity for your art; use it in your marketing. You owe it to yourself, your work and the public. The following are four PR tips to marketing you and your artwork.

Primary topic: Marketing Strategy
Marketing Strategy
898 views
Read article
By Anthony MoraRecently published1 topic

How to Use the (New & Old) Media to Build Your Business and Land More Clients

In the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now all of that has changed, the floodgates have opened. The internet has not only changed what the media covers, it makes news. The media terrain has morphed.

Primary topic: Marketing Strategy
Marketing Strategy
956 views
Read article
By Anthony MoraRecently published1 topic

Making Money on YouTube

Ten independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mea YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to YouTube user in Australia and is said to bring in over $100,000 from her YouTube video postings. An article in the New York Post reports that some YouTube partners are making over $1 million from their efforts.

Primary topic: Marketing Strategy
Marketing Strategy
1,502 views4/5 (1)
Read article
By Anthony MoraRecently published1 topic

Bully, and the MPAA PR Dilemma

“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.

Primary topic: Marketing Strategy
Marketing Strategy
1,532 views
Read article
By Anthony MoraRecently published1 topic

Broadening Your PR and Media Bull's-eye

The best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But what if you were to broaden your scope a bit? Let’s say you own a cosmetic company. Your primary pitches to the media have to do with your products, your latest line of color cosmetics. Great.

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
Read article
By Anthony MoraRecently published1 topic

Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire.

Primary topic: Marketing Strategy
Marketing Strategy
1,140 views5/5 (1)
Read article
By Anthony MoraRecently published1 topic

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

Primary topic: Marketing Strategy
Marketing Strategy
837 views
Read article
By Anthony MoraRecently published1 topic

When & How To Call The Media

You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order. The following are media follow up tips to review before making your calls.r

Primary topic: Marketing Strategy
Marketing Strategy
895 views
Read article
By Anthony MoraRecently published1 topic

Nailing A TV Interview

When launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows.

Primary topic: Marketing Strategy
Marketing Strategy
1,150 views
Read article
By Anthony MoraRecently published1 topic

PR Strategy: Rethink, Re-energize and Re-ignite Your Business

It’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put some time aside to rethink, reenergize and reignite your business’s PR and marketing strategy. Use this time to take your business matters into your own hands. If your business isn’t coming to you the way you would like it to – go to your business. Reach out. Some Quick Tips:

Primary topic: Marketing Strategy
Marketing Strategy
1,409 views
Read article
By Anthony MoraRecently published1 topic

How To Create a Niche Market For Your Business

It’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally means you need to invest millions in your campaign.

Primary topic: Marketing Strategy
Marketing Strategy
1,495 views
Read article
By Anthony MoraRecently published1 topic

Taking Your Business' Marketing In Your Own Hands – and Winning

There hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. Wall Street is more akin to Vegas tha Main Street and you have a better chance in Vegas unless you’re one of the chosen.

Primary topic: Marketing Strategy
Marketing Strategy
778 views
Read article
By Anthony MoraRecently published1 topic

Branding Your Company Using PR

PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.

Primary topic: Marketing Strategy
Marketing Strategy
1,685 views
Read article
By Anthony MoraRecently published1 topic

How to (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. You may be an extremely successful high-pressure telemarketer, but remember, here you're dealing with a different, more weary, more sophisticated audience. Making PR follow-up calls can be a difficult proposition. Be candid with yourself.

Primary topic: Marketing Strategy
Marketing Strategy
978 views3.5/5 (2)
Read article
By Anthony MoraRecently published1 topic

The True Value of Medical PR

As a physician, launching a PR and media relations campaign, you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through an effective public relations outreach. Every physician has his or her own needs and goals and it’s important to tailor each media campaign to achieve those specific aims.

Primary topic: Marketing Strategy
Marketing Strategy
851 views
Read article
By Anthony MoraRecently published1 topic

The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. PR is a multi pronged process that includes traditional media, an online presence including blogs, sites and social media, byline articles, public speaking and establishing yourself as an expert in your field.

Primary topic: Marketing Strategy
Marketing Strategy
921 views
Read article
By Anthony MoraRecently published1 topic

The #1 Year-End Business Secret For You and Your Clients

The end of the year is a good time to assess where you and your business are headed. It’s a time to take stock and to prepare for the upcoming year. The past two years have been challenging. We went through the greatest economic downtu since the Great Depression. We’re pulling out of it, but at a slower pace than we’d like. It’s been a confronting time for most business owners both large and small. But tough times can yield surprising results. They can force us to look at and reevaluate our business, our priorities and our lives.

Primary topic: Marketing Strategy
Marketing Strategy
958 views2/5 (2)
Read article
By Anthony MoraRecently published1 topic

Preparing for a Media Interview

Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. Keep in mind a media interview is not a conversation; it is the meeting of two agendas. The interviewer has his or her agenda and you have yours.

Primary topic: Marketing Strategy
Marketing Strategy
1,058 views
Read article
By Anthony MoraRecently published1 topic

Using PR to Build a Beauty Business

Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. It’s important to develop a basic game plan and work it on a weekly basis.

Primary topic: Marketing Strategy
Marketing Strategy
1,179 views3.3/5 (3)
Read article
By Anthony MoraRecently published1 topic

The Charlie Sheen Media Saga: Is Violence Against Women Really Okay?

Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher on the outrage meter. Yet Sheen always appears to get a pass when it comes to those behaviors.

Primary topic: Marketing Strategy
Marketing Strategy
1,753 views3/5 (1)
Read article
By Anthony MoraRecently published1 topic

The PR Success Connection

Launching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. His focus was on his business, on the bottom line, and being featured in a newspaper or on a TV segment didn’t mean much to him, unless it affected the bottom line. But there was also something else going on.

Primary topic: Marketing Strategy
Marketing Strategy
988 views
Read article
By Anthony MoraRecently published1 topic

Long Term PR Strategies to Make More Money

An effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, begin with some clear, specific objectives.

Primary topic: Marketing Strategy
Marketing Strategy
1,114 views3/5 (1)
Read article
By Anthony MoraRecently published1 topic

Win a Free PR Brainstorming Session!

I generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy session. We’ll focus on developing your stories, how to pitch your stories and how to develop a comprehensive PR/Social Media program to help take your business to the next level in 2011. To be eligible you need to email or comment on the blog- http://tinyurl.com/28zdshtr

Primary topic: Marketing Strategy
Marketing Strategy
1,129 views
Read article
By Anthony MoraRecently published1 topic

Promoting Your Movie via the Media

You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

Primary topic: Marketing Strategy
Marketing Strategy
1,119 views
Read article
By Anthony MoraRecently published1 topic

Is Your Business Message Working?

There are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or all of these avenues. If not, you should start. If you have and they haven’t worked, don’t be too quick to shoot the messenger, because that’s exactly what these different approaches are, messengers

Primary topic: Marketing Strategy
Marketing Strategy
747 views1.9/5 (7)
Read article
By Anthony MoraRecently published1 topic

Why Hospitals Need Media Relations

Health care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media relations campaign not only educates and informs. Used effectively, PR can not only build a hospital’s brand and patient base, it can usher in new concepts and perspectives and shape the ideas of a community.

Primary topic: Marketing Strategy
Marketing Strategy
1,009 views
Read article
By Anthony MoraRecently published1 topic

Tips for Using Social Media to Boost your Traditional PR Campaign

There are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target media. Using trial and error, find the methods that work best for you and then stick with them.

Primary topic: Marketing Strategy
Marketing Strategy
1,257 views
Read article
By Anthony MoraRecently published1 topic

Why You Should Launch Next Year’s PR Campaign this November

You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later tha November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.

Primary topic: Marketing Strategy
Marketing Strategy
1,038 views
Read article
By Anthony MoraRecently published1 topic

When Should You Launch A PR Campaign?

If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?

Primary topic: Marketing Strategy
Marketing Strategy
1,143 views
Read article
By Anthony MoraRecently published1 topic

How to Maximize Local PR

Whereas I’m a big believe in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you live in a major media city such as Los Angeles or New York, local media placement can be challenging because in a sense many of the outlets in those cities offer a more national slant; plus, simply because of the sheer numbers in those cities, the competition is fierce.

Primary topic: Marketing Strategy
Marketing Strategy
988 views
Read article
By Anthony MoraRecently published1 topic

Why You Don't Know That- You Need PR

Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on. Do You Need To: Sign more clients? Sell more products? Generate a better cash flow? Interest more prospects? Get in front of your target market? Establish your brand? Grow your business? Establish yourself as an expert in your field?r

Primary topic: Marketing Strategy
Marketing Strategy
803 views
Read article
By Anthony MoraRecently published1 topic

The Multidimensional PR Approach

Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Primary topic: Marketing Strategy
Marketing Strategy
810 views
Read article
By Anthony MoraRecently published1 topic

Developing a New PR Approach

Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies. What fits your specific needs can vary, from 1) A full blown traditional PR and social media campaign, 2) A campaign that emphasizes traditional public relations, along with a more targeted online media approach,r

Primary topic: Marketing Strategy
Marketing Strategy
1,080 views
Read article
By Anthony MoraRecently published1 topic

Media & Medicine: Developing a Medical Practice Utilizing PR

If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. The public generally learns about the latest medical breakthroughs, news, or studies via the media. It is an avenue they trust and trust is the bottom line when it comes to health care.

Primary topic: Marketing Strategy
Marketing Strategy
961 views
Read article
By Anthony MoraRecently published1 topic

Appearing on a Talk Show Post-Oprah

Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk shows, game shows and reality shows fill the niche since none require the type of consistent viewing that a traditional drama or comedy does. Busy women can tune in and out throughout the programs.

Primary topic: Marketing Strategy
Marketing Strategy
1,271 views3/5 (1)
Read article
By Anthony MoraRecently published1 topic

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in many ways has become archaic. The number of media outlets and what defines a media outlet has also shifted.

Primary topic: Marketing Strategy
Marketing Strategy
963 views3/5 (1)
Read article
By Anthony MoraRecently published1 topic

Why Your Brand is Your Fortune

You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable.

Primary topic: Marketing Strategy
Marketing Strategy
1,065 views3/5 (1)
Read article
Back to top ↑