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61 articles by Anthony Mora · showing 11

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By Anthony MoraRecently published1 topic

The 15 Most Important PR Questions

Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you need to supply your own answers, but the following questions offer you a framework around which you can build your campaign.

Primary topic: Marketing Strategy
Marketing Strategy
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By Anthony MoraRecently published1 topic

How to Communicate with Traditional Media Effectively

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor. Notice which outlets discuss topics that are in your area of expertise.

Primary topic: Marketing Strategy
Marketing Strategy
1,062 views3/5 (2)
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By Anthony MoraRecently published1 topic

John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena

It’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD.

Primary topic: Marketing Strategy
Marketing Strategy
1,655 views3/5 (1)
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By Anthony MoraRecently published1 topic

PR Brainstorming Tips

Tip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give, and anecdotal stories. Also spend some time focusing on how and why you can be presented as an expert regarding your company, your business, and your overall field.

Primary topic: Marketing Strategy
Marketing Strategy
1,185 views
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By Anthony MoraRecently published1 topic

4 Secrets to Developing the Perfect PR Pitch

You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. Have fun with this process. Give it some time and you just might uncover some hidden gems that will launch your PR campaign.

Primary topic: Marketing Strategy
Marketing Strategy
1,686 views3.7/5 (3)
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By Anthony MoraRecently published1 topic

Six (More) Insider Tips to Pitching the Media

In a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or viewers.

Primary topic: Marketing Strategy
Marketing Strategy
1,323 views1.7/5 (3)
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By Anthony MoraRecently published1 topic

5 Secrets to Pitching the Media

When pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, below are some sure-fire tips, suggestions and public relations secrets to use. Make sure and review these before making your pitch.

Primary topic: Marketing Strategy
Marketing Strategy
1,326 views
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By Anthony MoraRecently published1 topic

How to Effectively Work With Your PR Firm

Perhaps the most difficult concept for those new to PR to fully understand is that an effective public relations campaign is a gradual building process. It is the most effective and powerful form of marketing. It offers validation, credibility, reaches your target market. But, seldom does it happen ove ight and to be honest, there are often real pitfalls to campaigns that move too quickly. A gradual sustained build that offers a cohesive story and establishes a brand is the best approach. When launching a public relations campaign keep the following in mind:

Primary topic: Marketing Strategy
Marketing Strategy
805 views1.7/5 (3)
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By Anthony MoraRecently published1 topic

How To Successfully Sell

What are the elements of a successful sales call? There are two, 1) know your information and your product or service, 2) understand the specific needs of each prospect you talk to, and address them. Nothing will lose you a sale quicker than sticking to a basic script while your prospect is not interested in going down that road. Yes; you do want to stick with the basics, gather the information that you need so you can figure out the prospects needs and deliver your presentation according to those needs, but you might not always be able to do that in a methodical sequential manner.r

Primary topic: Marketing Strategy
Marketing Strategy
1,076 views
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