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Articles by Bruce Cadle

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19 articles by Bruce Cadle · showing 19

Browse every published article connected to Bruce Cadle, or search within this exact expert archive.

By Bruce CadleRecently published1 topic

Frustrated With Your Employees? Three Secrets To Boost Relationships and Productivity

One of the challenges small business owners face is transitioning from being a Mom and Pop business or one-man-show, to managing a staff. We asked Julie Shipley, owner of The Soup Shop in Melbou e, Florida how she has grown from making soup in her home kitchen to managing a staff that delivers homemade soups nationwide.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

What Your Broker Won't Tell You - By Stuart, Florida Financial Planner Craig D. Price

Thank you to Craig D. Price for this Guest Post! I am a licensed investment advisor whose fiduciary duty is to act in my client’s best interest. However, for 23 years I was registered as a stock broker, so I know the brokerage business first-hand. Let me tell you some things you need to know that your broker won’t tell you. Your broker is not required to give you advice which is in your best interest. Too many brokers take this literally and sell products to clients with the highest commissions to the broker.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Real Estate Expert Peter J. Connelly's 5 Things You MUST Do Before Buying Real Estate

We recently asked Real Estate Development Expert Peter J. Connelly for some tips for doing due diligence prior to buying commercial real estate. 1. Review three years “operating statements (aka income and expense or profit and loss statements) for the asset. 2. Request and review three years of “rent rolls” to verify changes in occupancy, rental rate growth (or reduction), concessions, expense reimbursements, etc. 3. Require the owner to provide “Lease Summaries” for the current tenants so that you will not be required to review entire lease documents and any amendments thereto.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Responding To Bad Publicity - What If Donald Sterling Had Apologized?

The leaked audio of Los Angeles Clippers owner Donald Sterling shocked the nation and quickly led to his demise. The initial shock and outrage was probably intensified since the NBA in general and The Clippers have a significant percentage of African American players, and the Clipper's coach Doc Rivers is African America. After a brief investigation which led to Sterling admitting that the voice on the audio was indeed his, Adam Silver, Commissioner of the NBA banned Sterling from the NBA for life and imposed the maximum 2.5 million dollar fine.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Becoming a Brand Name: Don't Imitate -- Emulate

Trying to become a brand name? Learn from Rock and Roll Hall of Famer David Crosby! I was fascinated at David Crosby's recent admission on CBS Sunday Morning show that he copied everything from George Harrison and the Beatles. Crosby said that he admired The Beatles so much that he bought the same guitar as George used, held it like George did and stood in the mirror and tried to be exactly like George Harrison. He described in detail how he watched Harrison and imitated everything he did from the way he held the guitar to his stance on stage.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Publicity on Purpose - Stay True To Your Brand

A common temptation we all face is staying true to our brand. Specifically staying true to the heart of the niche we've chosen. I learned this lesson the hard way when I allowed asparagus to knock me off track. No, asparagus is not branding lingo, I really do mean the "supposedly" innocent veggie my mom said was good for me. In 2010, I began building my Date Night Chef brand. My mission was to teach couples how to enjoy a weekly romantic Date Night dinner at home; like my wife, Valerie, and I have enjoyed throughout our 38+ years of marriage.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Communicating Your Brand - What Does Your Logo REALLY Say About Your Company?

What were they thinking? I've lived in Central Florida since I was a toddler. I've eaten more than my share of country fried steak, fried green tomatoes, catfish, shrimp and grits, and other fine Southern favorites. I'm not shocked when I see gator tail on a menu or gator jerky at a roadside stand. But I was shocked when I drove past the new restaurant a mile from my home, Possum Crossing! One glance at the logo and the name and I literally said out loud, "What were they thinking?" Their sloga Southern Eatin' & Drinkin' is good! Simple, fun and inviting.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Maximum Publicity Impact - Multiply Your Message

Publicity is all about getting your message in front of your audience. It may be the message about you being a great Realtor, a successful atto ey, the best cardiologist, a caring healthcare provider... It may be your new book, your non-profit, your business opportunity, your restaurant...The possibilities go on and on. Like every doctor, business owner or entrepreneur; your time is stretched thin. So, how can you get the maximum impact every time you write an article, blog post, press release, or comment on news and trends related to your field?

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Article Press Releases Get MAJOR Publicity

Is it possible to get a front page feature article in your local newspaper just from sending a press release? I've done it multiple times and you can too, but it involves a completely different type of press release than you have probably ever used before. Most small business owners use press releases in one of the following ways: 1. To announce a special event, like a grand opening of a new location or an anniversary. These types of press releases typically result in a one or two paragraph blurb and possibly a small picture.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Top Real Estate Investment Tips From Expert Peter J. Connelly

I recently had the opportunity to interview Real Estate Investment and Development Expert Peter J. Connelly. Peter has decades of experience in Commercial Real Estate Development in Florida and has worked with some of the largest builders, developers and investment companies in the world. BC -Peter I understand you have many years’ experience as a commercial and residential real estate investment advisor. How did you get started in that field?

Primary topic: Publicity
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By Bruce CadleRecently published1 topic

Investing in 2017 - Active, Passive or Both?

If you asked a room full of Certified Financial Planners which is better, passive investing or active investing you may find the room divided 50/50. Proponents of each perspective have both anecdotal examples and impressive data to support their position. Heated discussion among wealth managers not only promotes their position, but may also try to refute the opposite position. That’s what makes CFP Craig Price, owner of Price Wealth Management in Stuart, Florida unique.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Can Shakira Shake Her Bad Publicity From The VOICE?

Four simple strategies to help Shakira and you recover from bad press. The VOICE continues to attract strong ratings thanks to millions of viewers who enjoy both the singing competition and the superstar coach/mentors. This season featuring Shakira, Blake Shelton, Usher and Adam Levine was pretty uneventful until Shakira's April 22nd performance. Columbian born Shakira is described by Wikipedia as a singer-songwriter, dancer, record producer, choreographer, and model.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Get Free Publicity On Online Forums

Online forums are a great, yet often overlooked place to get free publicity. If you've joined a membership site, purchased any type of software, website hosting, email service, or technology product then you're probably familiar with online forums. Most exist for the purpose of building a community around a topic, product or service. Increasing numbers of companies use forums for tech support, probably knowing that some of their users will provide free tips and solutions equal to or even better than their own customer service or tech support staff.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Lights Out For GE? - Important Branding Lesson

Don't call your broker or dump your stock. General Electric's global empire is alive and well. The company founded by Thomas Alva Edison in 1890 is not closing their doors, but heads might roll if Mr. Edison were riding with my wife and I dow Evans Road in Melbou e, Florida last Saturday evening. GE has had a major presence here for several years and frankly I usually don't pay any attention to their large office building which I've driven past dozens if not hundreds of times.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Media Magnetism - Radio Talk Shows Are Waiting To Interview YOU!

Have you ever listened to a radio talk show guest being interviewed about your area of expertise and thought, "I could do a better job than him?" Or "I know more about that than she does"? You're probably right! You may have more knowledge about your field, you may have more experience, and you may be a better communicator. BUT - there is one thing every radio show guest knows that you don't...how to get booked as a guest! There are three ways to get lots of radio interviews:

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Essential Oils 101 - Bruce Cadle Essential Oil Educator

Essential Oils are not just another health fad. Prestigious Medical Institutions like Vanderbilt University Medical Center, Mayo Clinic and Johns Hopkins have all started using and/or recommending Essential Oils. Here's a basic overview for those of you who are new to the world of Essential Oils. WHAT ARE ESSENTIAL OILS? Essential Oils are: • Are naturally occurring, volatile aromatic compounds. • Are found in the seeds, bark, stems, roots, flowers, and other parts of plant. • Protect plants against environmental threats and provide beneficial properties.r

Primary topic: Publicity
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By Bruce CadleRecently published1 topic

This Doctor Is Always In - Vero Beach Urgent Care Alte ative

This Vero Beach Urgent Care Doctor has a valuable lesson for every entrepreneur. One of the most important tips for any entrepreneur to grasp is to find an existing problem or need and provide a solution. Educating potential customers as to why they need your products or service almost always leads to failure. Creating a product or service that there is no demand for is another huge mistake made by many small business owners.

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

Three Reasons To Pull Your Money Out Of Actively Managed Mutual Funds NOW!

By Craig D. Price, CFP®, Will Thompson, CFP®, CFA® Do you own an actively-managed mutual fund? If you do, you are out of step with recent investment trends. In 2015, investors pulled $308 BILLION from actively-managed mutual funds, the largest one-year redemption in history. In contrast, investors channeled $375 BILLION into index mutual funds and Exchange Traded Funds (ETFs) (Mutual Fund Quarterly, Barron’s July 11, 2016). Why is this tsunami of cash flowing into index investments? It’s simple, actually. 1. Better performance 2. Lower fees 3. Greater tax efficiency

Primary topic: Publicity
Publicity
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By Bruce CadleRecently published1 topic

TOP TEN WAYS TO ACHIEVE 100% CUSTOMER SATISFACTION

During the recession of 2007 to 2010 an estimated 40% of American furniture manufacturers went out of business. Highpoint, North Carolina's Simplicity Sofa not only survived, they thrived. Three years after opening they outgrew their facility and have moved again since then, to their current 31,000 square feet showroom and factory. The secret to their success? Two things: 1. They developed a niche of producing high end furniture that fits through narrow doors, hallways and staircases found in apartments, condominiums and historic homes.

Primary topic: Publicity
Publicity
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