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Articles by Carma Spence

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28 articles by Carma Spence · showing 28

Browse every published article connected to Carma Spence, or search within this exact expert archive.

By Carma SpenceRecently published1 topic

5 Steps to a Winning Continuity Program

One of the best ways to make a passive income is to offer a continuity or membership program. According to my mentor, Daniel Hall, you just need to follow these five simple steps and you'll be able to create a continuity program that will not only provide regular income, but can also support a lifestyle you actually want to live. Step 1: Identify your interests. A continuity program is not something you create lightly. They do require some work and you will be spending time creating content for them over the long haul.

Primary topic: Marketing Strategy

Marketing Strategy

1,635 views3.3/5 (6)

By Carma SpenceRecently published1 topic

How Your Blog Statistics Can Help You Improve Your Traffic

Did you know that your blog's analytics can tell you the best time and best topics to increase traffic to your site? It's true, for those statistic can help you write posts that people want to read and when they'll want to read them! The statistics you want to pay particular attention to include: - Which posts get more readers? - Which days of the week get more readers? With the information you learn from tracking these two stats, you can optimize your blog more powerfully than by any other means.

Primary topic: Marketing Strategy

Marketing Strategy

1,351 views2.5/5 (2)

By Carma SpenceRecently published1 topic

Plan Your Blog for Success

As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new trinkets for your blogging technology. But if you want your practice, your business and your blog to succeed you need to stay focused. It is a good idea to have a "blogging plan" written down somewhere.

Primary topic: Marketing Strategy

Marketing Strategy

1,317 views

By Carma SpenceRecently published1 topic

How Not Having a Marketing Funnel Hurts Your Practice Without You Knowing It

Miss Sally Jo Coaching Prospect knows she needs some help in her life, but isn’t sure what it is. In her search for answers, she stops by your website and is intrigued with what you have to offer. Then she sees the price. She doesn’t know anything about you and doesn’t feel comfortable spending that kind of money on someone she doesn’t know like and trust. So, she moves on to another website. This website offers her a free special report in exchange for her name and email address.

Primary topic: Marketing Strategy

Marketing Strategy

1,310 views

By Carma SpenceRecently published1 topic

Home Page Design - Know Your Website's Target Market

If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client.

Primary topic: Marketing Strategy

Marketing Strategy

1,537 views3/5 (2)

By Carma SpenceRecently published1 topic

What is Branding and Why Should You Care?

Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like "Kleenex", a term, like "roller blades", a sign or symbol, like Target's bull's eye, or any combination of these. Big companies spend a lot of time, money and effort developing their brands. Some have done so well that many consumers use brand names as common nouns ("Kleenex" instead of facial tissue, "Hoover" instead of vacuum cleaner, etc.). A brand is also more tha I've discussed so far.

Primary topic: Marketing Strategy

Marketing Strategy

1,317 views3.5/5 (2)

By Carma SpenceRecently published1 topic

5 Ways to Use Your Blog

We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform as their base. Here are five practical ways to use your blog to promote your business and build a following of loyal prospects: 1. Tell Engaging Storiesr Blogs are most effective when they attract a loyal readership. And the best way to do this is to entertain, inform and engage your audience.

Primary topic: Marketing Strategy

Marketing Strategy

1,349 views3.5/5 (2)

By Carma SpenceRecently published1 topic

Choosing The Right Business For You: Part 2 - The Pros and Cons of Buying Into Other People's Businesses

Be sure to read Part 1 of this series, The Pros and Cons of Starting Your Own Business Yes, you may have decided to become your own boss, but you don't feel up to starting a business from scratch. That leaves you with two options. 1. Buy an existing business, or 2.

Primary topic: Marketing Strategy

Marketing Strategy

1,491 views3/5 (1)

By Carma SpenceRecently published1 topic

The First Step to Turbo-Charging Your Marketing

Is your business blooming and growing? Are you seeing regular increases in income or customer base? Do customers and clients come looking for you? If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ineffective marketing funnel. And this is something that you can easily fix. The first step is to thoroughly know your target market. You can't build a magnetic marketing funnel without this information. And, I can't stress this concept enough.

Primary topic: Marketing Strategy

Marketing Strategy

1,496 views3/5 (2)

By Carma SpenceRecently published1 topic

Article Marketing Tips - Answer Burning Questions

Here's an article marketing tip: You need to get your articles read in order to have them help you accomplish your goals. One way to get your article read is to answer your target market's burning questions. What keeps them up at night? What are they combing the Internet in search of answers for? Let's say your niche is "science fiction". What are people interested in this topic craving an answer for?

Primary topic: Marketing Strategy

Marketing Strategy

1,796 views

By Carma SpenceRecently published1 topic

Article Marketing Tips - How Often to Submit to Directories?

One questio I see asked often about article marketing is, "How often should I be submitting articles?" There is no hard and fast answer. It really depends on: - how prolific you can be, - how many articles you are submitting at one time, and - what you are using this technique to accomplish. Let me go over each one in a little more detail. How prolific can you be?

Primary topic: Marketing Strategy

Marketing Strategy

2,029 views

By Carma SpenceRecently published1 topic

Choosing The Right Business For You: Part 1 - The Pros and Cons of Starting Your Own Company

So you've decided to become your own boss. Good for you! But now you're faced with a very important question: What kind of business will you start? Will you turn your hobby into a money-making venture? Buy an existing business? Purchase a franchise and capitalize on the franchiser's existing brand identity? Choosing the right business for you is a life-altering decision, one that will affect you for a long time to come, so you should do some serious soul-searching before you make your "final" decision.

Primary topic: Marketing Strategy

Marketing Strategy

1,624 views3/5 (1)

By Carma SpenceRecently published1 topic

Uncover Your Passions and Skills to Build a Business You Love

The first step in starting a business you love is to uncover what your core passions and strongest skills are. One way to do this is to embrace your inner child. Here's how: Do you remember what you dreamed about when you were just a kid? What did you want to be when you grew up? When I was five, I wanted to be an anthropologist. I went through many sciences - archeologist, planetologist, paleontologist, astronomer, everything-ologist - before I finally settled on science writer when I was in college.

Primary topic: Marketing Strategy

Marketing Strategy

1,297 views3/5 (3)

By Carma SpenceRecently published1 topic

Design Your Blog for Business

A blog for business is a bit different from a personal blog, as you probably already guessed. When you plan your blog for success, you should also give some thought to what your business blog will look like. Your blog's layout and design plays a big role in how effective it will be. Here are a few tips to make your blog stand out from the millions of other blogs out there. Personalityr What is your brand's personality? Is it perky? understated? creative? professional? The colors and layout you choose should help communicate the personality you want for your blog.

Primary topic: Marketing Strategy

Marketing Strategy

1,365 views

By Carma SpenceRecently published1 topic

Article Marketing Promotion For the Local Business

Article marketing is an excellent way to market your business online. But if you're a locally focused business, how can article marketing help your business? The trick is in geo-targeting this technique for a local target market. So how do you do that? Read on to get a few pointers. Answer Burning Questions... with a Local Twist What keeps your target market up at night? What are they combing the Internet in search of answers for?r

Primary topic: Marketing Strategy

Marketing Strategy

1,455 views2/5 (2)

By Carma SpenceRecently published1 topic

3 Ways to Find Inspiration for Your Articles

There truly is nothing new under the sun, and this is especially so in article marketing. So why not jump start your process with a little help from those who have blazed the trail before you? Here are a few ways to find inspiration for your own articles. Keyword Phrase Research What key words are members of your target market using to search for information that you can provide? You should be using them in your articles anyway, but also when you find those longer keyword phrases, they can also inspire you with a topic of your article.r

Primary topic: Marketing Strategy

Marketing Strategy

1,364 views2/5 (2)

By Carma SpenceRecently published1 topic

Trolling For Topics - On Autopilot

How do you keep finding fresh topics to talk about on your blog, podcast or ezine? One good way to keep up with your favorite subject is by subscribing to RSS feeds and creating RSS feeds for the keywords you choose. Who are the "big fish" in your market? If you've niched your business correctly, you're probably "swimming" in a relatively small pond. Make it a priority to know who the big fish in this pond are. Find out if they have a blog, and subscribe to the RSS feed. This way, when they publish fresh content, you'll receive notification.

Primary topic: Marketing Strategy

Marketing Strategy

1,446 views

By Carma SpenceRecently published1 topic

Traffic Driving Articles - 4 Things ALL Articles Must Have

It is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in the end, are the main producers of traffic. Whether your articles appear on your website or in article directories (and why not both?), they are your best chance at affecting search engine rankings. And, the higher a site ranks, the bigger slice of the traffic flow pie it gets.

Primary topic: Marketing Strategy

Marketing Strategy

1,265 views3.5/5 (2)

By Carma SpenceRecently published1 topic

Three Tactics to Build a Profitable Opt-In List

To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are the top three. 1) Build trust in who you are and your expertise. People may opt in to your list if they visit your website and see that you have an attractive "ethical bribe" in exchange for their name and email address.

Primary topic: Marketing Strategy

Marketing Strategy

1,362 views4/5 (2)

By Carma SpenceRecently published1 topic

What is the Purpose of Your Home Page?

Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is. Your home page can accomplish several different goals... just not at the same time. That's why most online business owners have several websites, each with their own landing page. Let's take a look at the jobs a home page can accomplish: Establish Your Brand Your brand is so much more than a simple logo or a tag line. It is an emotional experience.

Primary topic: Marketing Strategy

Marketing Strategy

3,051 views3/5 (2)

By Carma SpenceRecently published1 topic

Is Your Website Doing Its Job?

Is your website in alignment with the goals you have for your business? Before you launch a new landing page or website ... and even if it's been more than 3 years since your last website makeover ... ask yourself these four questions: 1. What is the purpose of your website? Is it currently serving that purpose? There are lots of reasons to have a website, in fact many business owners have different websites to serve these different purposes. So, why do you have a website? Once you know that answer, make sure your website serves that why. 2.

Primary topic: Marketing Strategy

Marketing Strategy

1,294 views3/5 (2)

By Carma SpenceRecently published1 topic

7 Hot Tips for Getting Your Articles Read

You're putting a concerted effort into your article marketing ... writing, posting, doing it again ... so I would think that you'd want your articles to be read. I am right? For article marketing to be effective in bringing your website the traffic you seek, you have to write articles with the intent of having them read. These seven hot tips will help you get there. 1. Know your stuff. Of course, in an ideal world, you should write articles about topics you know something about. When you write about it, you won't have a hard time because you already know your stuff!

Primary topic: Marketing Strategy

Marketing Strategy

1,484 views2.8/5 (4)

By Carma SpenceRecently published1 topic

5 Tips for a Better Business Blog

Do you want your blog to be read, subscribed to and shared with others? Then consider these five tips: 1. Keep your audience in mind ... always. Even if your blog is generally personal, you should consider the interests of your readers. If your posts don't encourage visitors to read them, you won't get repeat visitors. And repeat visitors are what helps your blog thrive and grow. 2. Pictures speaks a thousand words. Whether we like it or not, people are attracted by visuals. So, you can make your blog more attractive ...

Primary topic: Marketing Strategy

Marketing Strategy

1,467 views3/5 (4)

By Carma SpenceRecently published1 topic

Advertising, Marketing and PR: What's the Difference?

Sure, They Are Related ... But Each Serves a Different Function You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in this article, I hope to clear things up. Advertising Technically, advertising is a promotional activity that you pay for. It includes ads placed in various media, such as bill boards, e-zines and radio.

Primary topic: Marketing Strategy

Marketing Strategy

1,563 views3.5/5 (2)

By Carma SpenceRecently published1 topic

Powerful Marketing Stories in Just Three Steps

What is it in your marketing that people are most likely to respond to? According to marketing guru Seth Godin, it is the story. So how do you come up with stories about your products, services and brand that capture your target market's attention and draw them into a client relationship with you? Simple! Just follow these three straightforward steps: Step 1: List your product's features. Make a list of the features your product or service has. Is it downloadable? Does it come in CD format? Does it use recycled paper? Is it green, blue or chartreuse?

Primary topic: Marketing Strategy

Marketing Strategy

1,279 views3.3/5 (3)

By Carma SpenceRecently published1 topic

Qualify Your Business Niche: Ask these Four Questions Before You Develop Your Products or Services

Before you start developing products and services for your niche, you need to know whether this niche is worth pursuing. To find out, ask yourself these four questions and be sure to do the research you need to get the correct answers. Gut feelings don't count here ... you need cold, hard facts or you might spin your wheels going after a market that can't be profitable for you. 1. Is the target market large enough to sustain profitability? If your target market is too small, there won't be enough buyers of your product or service.

Primary topic: Marketing Strategy

Marketing Strategy

1,502 views3/5 (4)

By Carma SpenceRecently published1 topic

5 Powerful Public Speaking Techniques

Imagine if public speakers were super-heroes. What wold their powers be? If I were to describe the powers of Public Speaking Woman or Orator Man, this is how I would do it: The Power of Eye Contact Sincerity is a great element in public speaking. No other part of the body can show it better than the eyes. When Public Speaking Woman speaks in front of people, she looks at them, and makes eye contact with several people in the room.

Primary topic: Marketing Strategy

Marketing Strategy

1,924 views3.7/5 (3)

By Carma SpenceRecently published1 topic

Build Your List with Article Marketing in 5 Steps

Are you looking for an inexpensive way to build your list over the long-term? Then I suggest you write great articles and post them on articles directories. Although not a "build your list fast" technique, article marketing can be a powerful way build your list and grow your perception as an expert over the long run.

Primary topic: Marketing Strategy

Marketing Strategy

1,385 views

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