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109 articles by Chris Jenkinson · showing 50

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By Chris JenkinsonRecently published1 topic

The Advantages and Disadvantages of Internet Marketing

These days nearly all businesses will have some kind if internet marketing as it is fast becoming the most popular way to keep in touch with people. However the truth is that it is not always as simple as people may first think and it requires a lot of planning to make it successful. For example you need to make sure that you have realistic expectations regarding what you wish to achieve and then plan how you can meet these. One of the benefits to internet marketing is that it is a powerful tool and can really help put you on level ground with some of the larger businesses that are around.

Primary topic: Marketing Strategy
Marketing Strategy
12,462 views4/5 (1)
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By Chris JenkinsonRecently published1 topic

Responding to Google Reviews

As a starting point, we strongly recommend getting into the habit of responding to Google reviews. Irrespective of the negative or positive nature of the review, it’s important to consistently provide professional responses without exception. The way you respond to the review can and often will have a bigger impact than the content of the initial review itself. Particularly when turning negatives into positives, which can make you appear more trustworthy, credible and honest with every response provided.

Primary topic: Marketing Strategy
Marketing Strategy
872 views
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By Chris JenkinsonRecently published1 topic

How to Make the Most of Your Time When Using Social Networking Sites

If you are looking to promote and market your home business then using social networking sites is the easiest way to reach out to people. However many people find that they do not have the time to keep updating their status and replying to comments. These days there are a number of ways to get the most out of your time and marketing and still be able to use social networking sites to their full potential. 1. Managing Your Time

Primary topic: Marketing Strategy
Marketing Strategy
862 views
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By Chris JenkinsonRecently published1 topic

How To Boost Your Credibility With Powerful Testimonials

Powerful testimonials are a proven way to add credibility to your business. I place an emphasis on the ‘powerful’ bit, because judging from some company websites, it seems all too many businesses are happy to print any old testimonial and be done with it. Let’s be frank, some ‘recommendations’ don’t look terribly authentic do they? And poorly written (or dubious) testimonials on a website or in a brochure can have a worse impact on your reputation than none at all. Which of the following do you think looks more credible?r

Primary topic: Marketing Strategy
Marketing Strategy
761 views
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By Chris JenkinsonRecently published1 topic

What does a marketing consultant do? And why would I need one?

In broad terms, a marketing consultant will analyse the market potential for what your business does and help you develop products and services that satisfy the needs of the end consumer. They will also work alongside other members of your team within the various departments: sales, operations, marketing, finance, and so on, to determine sales strategies, communications and promotions that will complement the business. To do this effectively, your marketing consultant will need to fully understand the way your business works and also the buying behaviours of your target customer.

Primary topic: Marketing Strategy
Marketing Strategy
1,166 views
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By Chris JenkinsonRecently published1 topic

How To Generate 4 Times More Business Leads Though Your Blog

A study carried out by the software company HubSpot, found that companies who post fresh relevant content to their business blog on a regular basis, receive many more leads than those who post sporadically. No big surprise there. As an added incentive, those businesses that post to their blog daily, on average, generate 5 times more traffic than those who post weekly or less. And for the vast majority of businesses, more traffic generally results in more leads – 4 times as many leads no less, for those companies who post daily, according to HubSpot’s research.

Primary topic: Marketing Strategy
Marketing Strategy
1,086 views
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By Chris JenkinsonRecently published1 topic

The Characteristics Required to Run a Successful Business

If you wish to run a successful business it is not simply enough to have a good idea these days. With so much competition around you need to make sure you know exactly how to run your business to get the most out of it and make a profit. There are a number of characteristics that are essential for running and marketing that you will need to possess; although having the motivation and willingness to work hard are essential from the beginning. Have Confidence in your Business

Primary topic: Marketing Strategy
Marketing Strategy
812 views
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By Chris JenkinsonRecently published1 topic

Five Ways to Reduce Website Bounce Rates

There’s nothing quite like an elevated bounce rate to drive the average online business owner up the wall. You’re convinced you’ve done all the right things in all the right places, with the added bonus of a steady stream of traffic. Though for some reason, almost nobody sticks around long enough to be of any real value to you. Not only is this frustrating, but it can put your entire business at jeopardy. After all, high bounce rates equate to low conversion rates – the consequences of which are self-explanatory.

Primary topic: Marketing Strategy
Marketing Strategy
540 views
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By Chris JenkinsonRecently published1 topic

How to Make Pay Per Click Marketing Work for you

You may not have considered pay per click marketing before but it can be a great way to get people to your website. Read on to find out how to approach this for maximum success. If you are looking for a way of marketing your business but want something a little different then you could consider Pay Per Click (PPC) advertising. This is said to help to direct large volumes of traffic towards your website to help spread the word about your business.

Primary topic: Marketing Strategy
Marketing Strategy
926 views
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By Chris JenkinsonRecently published1 topic

Things to Watch for When Hiring a Search Engine Marketing Agency

Why spend your valuable time trying to optimise your website when you can hire a search engine marketing agency? Instead of dividing your time on various website tasks, it makes sense to hire a consulting professional so you can do what you do best - run your business. Selecting the right company however can be rather tricky because so many of them sound like a good deal when they are anything but. However, if you know what to watch for during your search, you will find the right company to optimise your website and increase your sales. Look for Directory Submission Service Options

Primary topic: Marketing Strategy
Marketing Strategy
864 views
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By Chris JenkinsonRecently published1 topic

How Building a Rapport with those on Twitter can Help Advertise your Home Business

Twitter is one of the most popular social networking sites around and can offer you a fantastic way to promote your home business venture. By using Twitter you can contact and follow people who may be interested in what you offer, as well as find help and advice. However you need to remember to treat this as you would any other form of advertising and keep everything professional at all times. People can easily delete you if you become too pushy or annoying! 1. Build Relationshipsr

Primary topic: Marketing Strategy
Marketing Strategy
1,048 views
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By Chris JenkinsonRecently published1 topic

How to Build a Client Base to Create a Successful Home Business

It is often assumed that working for yourself and setting up a home business is easy as you can work at your own pace. Although this is occasionally true, more often then not running your own business takes considerable time and effort to be successful. Perhaps one of the main obstacles that people face is finding customers and making sure that they have a regular stream of work.

Primary topic: Marketing Strategy
Marketing Strategy
1,038 views
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By Chris JenkinsonRecently published1 topic

Budgeting for Office Supplies

When starting up a small business there are a hundred and one things to think about and something that is often overlooked is the office supply budget. Every good director knows the budget is arguably the most important part of setting up a business and balancing the income with the outgoings is no easy task. Office supplies, however, are easily overlooked and can land you and your business in trouble, especially in those first few months of trading.

Primary topic: Marketing Strategy
Marketing Strategy
3,383 views
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By Chris JenkinsonRecently published1 topic

The Future of SEO in a Summary

Trying to summarise the future of SEO in a brief post is ambitious to say the least. Nevertheless, that’s exactly what we’re going to attempt. It’s hardly a secret that the SEO landscape is evolving at record-pace, making it difficult to keep up. This unfortunately shows that with the way things are going, anyone who sticks with the classic SEO mindset much longer risks being left in the dust. Simply following the time-old SEO rulebook to the letter is no longer the way to get things done.

Primary topic: Marketing Strategy
Marketing Strategy
789 views
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By Chris JenkinsonRecently published1 topic

Providing Your Clients with Great Customer Service

No matter if you are working for yourself or someone else, one thing that you should always remember is that you must provide your client with good customer service. Failure to do so may mean that they choose to take their business elsewhere and may also result in bad reputation for you. By providing good customer service you also help to improve your own marketing as you will often get repeat custom and recommendations. Make sure that when you take on a job you are sure that you are 100% committed to it and carry out the project to the clients specifications. Communicate

Primary topic: Marketing Strategy
Marketing Strategy
983 views
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By Chris JenkinsonRecently published1 topic

Four Important Questions to Ask a Prospective SEO Specialist

Bringing a capable SEO professional on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise and general approach adopted by the respective SEO specialist. Hence, we strongly advise asking a few important questions before hiring an SEO specialist as follows: 1. How does your agency measure success?r

Primary topic: Marketing Strategy
Marketing Strategy
827 views
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By Chris JenkinsonRecently published1 topic

Five ways to boost your business with Twitter

Twitter has become one of the mostly widely-used methods of rapid online communication. In one short, pithy sentence you can promote your latest product or event, or exchange valuable information. This is why hundreds of thousands of businesses, both large and small, have woken up to its possibilities. Used the right way, it can be a powerful marketing tool. But here are a few important points to bear in mind:

Primary topic: Marketing Strategy
Marketing Strategy
1,220 views4/5 (1)
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By Chris JenkinsonRecently published1 topic

Want To Improve Your Literacy Skills?

Quite rightly, a lot of emphasis is placed on the development of children’s literacy skills. But what about if you are an adult and have not had the opportunities, time or inclination to perfect your basic literacy skills until now? It’s never too late to learn, as the saying goes, so whether you want to build your skills from scratch or simply give them a polish, there are plenty of ways to do this.

Primary topic: Marketing Strategy
Marketing Strategy
1,235 views
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By Chris JenkinsonRecently published1 topic

Expand Your Internet Marketing Horizons and Try Blog Advertising

With the advent of the cyberspace age in the 1980's, internet marketing was born. As more and more people signed on online, the more business advertising grew. Whilst television, radio and print ads are still quite effective ways of reaching the average consumer, technology is the wave of the future. The introduction of the web log or blog has really revolutionised the way products and services are promoted online. Defining Blog Advertising

Primary topic: Marketing Strategy
Marketing Strategy
1,197 views
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By Chris JenkinsonRecently published1 topic

How To Get First Aid Training

Almost anyone can learn the basics of first aid, but it is surprising how few people do. It is not just for medical professionals, or specially designated first aiders at work. You really never know when you might need it, and there are so many situations in which taking the time to learn this basic knowledge could save your life or that of a loved one.

Primary topic: Marketing Strategy
Marketing Strategy
1,110 views
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By Chris JenkinsonRecently published1 topic

E-commerce is Booming How to Get Your Share of a Growing Market

Ecommerce:- the process whereby you can market, distribute, buy and sell products online is said to have originated in 1994, when Jeff Bezos launched Amazon.com out of his garage! People describe ‘ecommerce’ in all sorts of ways. Commonly it is referred to as: Online commerce, Web commerce, eBusiness, eRetail, eTailing, ecom or EC. Leading retail analysts Verdict Research have revealed that one in four UK consumers regularly purchases goods online, which makes ‘ecommerce’ a potentially lucrative proposition for business owners everywhere.

Primary topic: Marketing Strategy
Marketing Strategy
1,252 views
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By Chris JenkinsonRecently published1 topic

Is Your CV Holding You Back From The Job You Really Want?

Effective CV writing is a skill that the vast majority of us don’t have. Or at least, it’s something that doesn’t come naturally to us. Perhaps that’s because we don’t tend to do it too often. Let’s face it, unless you currently work in the recruitment industry and are bang up to date with what today’s employers are looking for in terms of personnel, then how can you possibly be expected to be brilliant at writing CVs?r

Primary topic: Marketing Strategy
Marketing Strategy
966 views
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By Chris JenkinsonRecently published1 topic

Weight-Training Techniques That’ll Have You Working Out Like A Pro In No Time . . .

What’s the best way to start a weight training programme? The best answer is: gently. The fact is, most men and women who begin weight-training programmes are in a hurry. They’ve seen pictures of their idols flaunting a six pack in a photoshoot or on TV and are hungry (pardon the pun), to get one for themselves. Because most people equate big weights with a muscular physique, they start lifting big. Too big. And they reach breaking point all too soon. And that’s when it’s easy to give up on your goal.

Primary topic: Marketing Strategy
Marketing Strategy
1,081 views
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By Chris JenkinsonRecently published1 topic

How To Create A Buzz Around A New Product

If you’re launching an exciting new product you want it to hit the market with a bang, not a whimper. This being the case, the idea is to build up as much pre-publicity as possible so it’s hotly anticipated before it’s even available for sale. Whatever your product is, the principles for launching it successfully on the market remain basically the same. Here are some things to consider:

Primary topic: Marketing Strategy
Marketing Strategy
1,895 views
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By Chris JenkinsonRecently published1 topic

Small Businesses – Gain The Edge Online

In today’s digital age, finding out all about your competitors has never been easier. With just a few clicks you can see who they are, how they are advertising and in some cases, even how much they are making online. The trick to gaining that edge online is to utilize this easy access of competitor information to your own company’s advantage. Identify Your Competitors

Primary topic: Marketing Strategy
Marketing Strategy
1,064 views
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By Chris JenkinsonRecently published1 topic

Successful Business Marketing Starts With A Sound Strategy

Without a sound marketing strategy in place, your business won’t achieve its true potential. You won’t be exploiting all the potential sales channels for your goods or services and you won’t be reaching your ideal customers on a regular basis. A highly-targeted marketing strategy on the other hand, will ensure that you are consistently communicating the benefits of your products and services to your customers, and forging profitable, long-term relationships with them for as long as you are in business.

Primary topic: Marketing Strategy
Marketing Strategy
1,131 views
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By Chris JenkinsonRecently published1 topic

Launching A New Business? Here’s The One Thing You Must Get Right

It’s tempting when you’re just starting out in business, to scrimp on the essentials and try to do everything yourself. But when you think about it, there’s so much to consider in terms of legal obligations, accounting requirements; systems; sales and marketing. Where do you start? Sure, you want to keep unnecessary expenses to a minimum, that’s understandable. But do bear in mind that what they say about only getting one chance to make a good first impression, is absolutely true.

Primary topic: Marketing Strategy
Marketing Strategy
1,127 views
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By Chris JenkinsonRecently published1 topic

The History of Laughing

It is estimated the average adult laughs around 20 times a day; some fifteen times less than a small child. But what is laughter? Why do we laugh and what affect does it have on ourselves and other people? There have been countless studies into laughter (the study of laughter is actually called gelotology) and its effect on people’s well- being and health.

Primary topic: Marketing Strategy
Marketing Strategy
1,171 views5/5 (1)
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By Chris JenkinsonRecently published1 topic

Should You Hire a Business Consultant to Write Your Business Plan?

If you’re looking to save money you might think it a better option to write your business plan yourself. And in some cases this could work out perfectly well. Say for instance you’re looking to create a working document to ensure your financial targets for the year are on track and you’re wanting a route map to follow. But if you’re looking to put together a compelling document to attract investors, bank lending or grant funding, then that’s another proposition altogether. You might be better off hiring a business consultant to write your business plan for you. Here’s why.

Primary topic: Marketing Strategy
Marketing Strategy
1,092 views
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By Chris JenkinsonRecently published1 topic

The Best Time To Do Email Marketing

In 2009 the US Direct Marketing Association (DMA) produced a report: ‘The Power of Direct’, which revealed that every $1 invested in email marketing produced a return of $43.08. Additionally, Forrester Research, an independent IT and business research company, estimates that the European email marketing sector will be worth around £2.15 billion by 2012. Email marketing is far more than a cheap and easy alte ative to direct mail. The fact is, anyone can do email marketing – but not everyone can do it well. Here are 4 proven ways for creating better email campaigns:

Primary topic: Marketing Strategy
Marketing Strategy
1,186 views
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By Chris JenkinsonRecently published1 topic

Why Link Tracking is Important for Successful Internet Marketing

Once you have set up your internet marketing it is vital that you keep track of how it is working and if it is as successful as you require. This is mainly because it is not worth spending out money on certain types of internet marketing if they are not generating the sales that you need. Link tracking is the process in which you use software, website logs and other means of tracking to keep an eye on the response that you get. 1. How does Tracking Work?

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

How to Improve Your Google Ranking . . . Strategies for Achieving Website Success

You type your business’s name into Google’s search engine and hey presto it appears on your results screen . . . on page 12. Ouch. In the mind of your potential customers that might as well be somewhere in outer space because you’re definitely off their radar. So what can you do about it? It’s time to consider employing a Search Engine Optimisation (or SEO) strategy.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

RSS Marketing Explained

RSS marketing is not particularly well known and many overlook this great way of advertising their business. This short article explains what RSS marketing is and how best to approach it. If you are looking for a way of marketing your business online for free then you could try Really Simple Syndication, or RSS. Many people these days have blogs of some sort but are not necessarily quick to realize the importance of RSS feeds and just how good they can be for driving traffic to your business website.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

How to Target your Marketing at the Right People

When you are considering how to tackle the marketing for your business venture it can be a good idea to take a look at a number of different areas before deciding which is most suitable. You really need to have a good idea what it is you want to achieve as well as working out who exactly your target market will be. Whether you choose to carry out your marketing online or offline the rules in general will remain the same. Different Marketing areas Demographicsr

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Should you Hire a Business Consultant to Help Your Business?

Running a business can be complicated at times, especially if you are new to working for yourself. This short article offers you an insight into how a business consultant could help. If you are new to setting up a home business then you may not be aware of the role a business consultant can play in helping to make your business a success. In fact a business consultant will often specialize in dealing with a variety of different company matters. Often their main role is in advising companies, be these large or small, in making the correct decision to help their company be profitable.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Using Link Building to Improve Website Rankings

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation. 1. Link Building Explained

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Why you Should Maintain Contact with Previous Clients

You may think that as soon as you have finished work for a client that you can just forget about them and move on to find new work. However, maintaining contact with past clients can in fact be a great way of finding new work or being referred, and therefore reduces the amount of marketing you need to do. You should therefore aim to keep in contact and ask to be kept in mind for any future jobs that may arise.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Planning the Budget for your Home Business

When you first start planning your home business it is important that you make sure you have some sort of budget that you stick to so that you can ensure you will make a profit. It can be all too easy to lose track of your finances and find that you have wildly over spent. Areas that you should think about are mainly the equipment that you need to carry out your job, premises and any extra expenses for marketing. Equipment

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

How to Make Online Networking Work for You – 6 Top Tips!

Many entrepreneurs and business owners are put off using social media to build an online network, because the whole concept is just too overwhelming and time consuming. Well the good news is, it needn’t be. There’s a huge gulf between using social media personally and professionally. On a personal note, it might give your ego a boost to say you have 3,000 Facebook followers, but that’s no good whatsoever for your business unless they are the right followers.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

How To Write a Great Online Press Release That Will Get You Noticed

Why should I write a press release? Online press releases are a superb way of gaining potentially massive (and often free) exposure for your business. What should I write about? Anything that can be considered newsworthy. Some suggestions: • A product launch • Winning an award • Announcing an event • Introducing a new employee • Highlighting a new partnership • Revealing market research or survey results Create Your Headline Last

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Using Online Forums to Advertise a Home Business

These days using an online forum can be a great way to advertise your home business and is often completely free! Forums also offer you the ideal stage to gather more ideas, carry out market research and interact with others. 1. Find a Suitable Forumr To begin with you will need to search for forums that are relevant to what it is you do. In the main try and stick to a bigger forum and one which has a number of active members so that your questions and advertising are seen by as many people as possible.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

Tweet, Tweet - Tips in How to Use Twitter As an Internet Marketing Tool

Twitter is fast becoming the latest "thing" in internet marketing but is it right for your business? Millions of people around the world are doing it along with other forms of social media so you likely recognise the importance of trying to find a way to utilise Twitter. However, exactly how would you incorporate it and in what capacity? How can you measure the investment and potential returns? In order to see the value of Twitter, it is important to understand what kind of impact it is having now as well as some of the "unspoken" rules regarding its use.

Primary topic: Marketing Strategy
Marketing Strategy
1,256 views5/5 (1)
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By Chris JenkinsonRecently published1 topic

How a Marketing Consultant Can Help Your Business Find Its Niche

A niche business market is one that is underserved or services only a distinct buying audience. If you're looking to carve out a niche in the business world, a marketing consultant can help you define and promote it. A niche can be either a service or a product. Maybe you offer a specialised safety seat for children, with a patent being owned by you and unable to be replicated by competitors. Or maybe your area is lacking in upscale items for pets and you want to open a pet boutique.

Primary topic: Marketing Strategy
Marketing Strategy
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By Chris JenkinsonRecently published1 topic

How to Appeal to Millennials Without Going to Extremes

It is often said that from a purely business perspective, appealing to millenials is hugely difficult. Which indeed it is, if you’re foolish enough to make the assumption that you will appeal to millenials by repeating the same marketing process you would use to attract other audiences. It is not that the millenials market is tricky to approach – it is just that you need to make the necessary adjustments.r

Primary topic: Marketing Strategy
Marketing Strategy
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