Articles

Articles by Chris Jenkinson

Browse every published article connected to Chris Jenkinson, with exact attribution and full-archive search.

articles: 109
shown per page: 50
search signals: Topic + expert

Articles

109 articles by Chris Jenkinson · showing 9

Browse every published article connected to Chris Jenkinson, or search within this exact expert archive.

By Chris JenkinsonRecently published1 topic

The Five Most Common Reasons for Cart Abandonment

Another year, another 12 months during which the average online store shopping cart abandonment rate increased once again. eCommerce may have seen something of a boom while most of the world was stuck at home, but it seems most shoppers are once again abandoning their carts before handing over their cash. Back in 2016, the average stood at around 77%. It then increased to 78% and 79% in 2017 and 2019 respectively. For 2020, indications suggest it’s now well over 80%. Which basically means that four out of every five carts are abandoned, before the shopper in question converts.r

Primary topic: Marketing Strategy

Marketing Strategy

560 views

Read article

By Chris JenkinsonRecently published1 topic

The 5 SEO Fundamentals Every Business Owner Needs to Master

You’ve created your own website and you’re feeling pretty smug about it. That is, until you realise it’s more or less invisible to the general public. Regardless of the scare stories you may have heard as of late, SEO is more relevant today than it has ever been. Google continues to drive the overwhelming majority of all web traffic worldwide, as our reliance on search engines deepens every year.

Primary topic: Marketing Strategy

Marketing Strategy

624 views

Read article

By Chris JenkinsonRecently published1 topic

Simple Ways to Encourage Reviews (And Why You Need to)

Simple Ways to Encourage Reviews (And Why You Need to) Why should you care whether or not your customers leave reviews? For one thing, around 85% of people now view online reviews with the same value as personal recommendations. What’s more, average sale-values are around 30% higher with brands that provide plenty of reassuring customer reviews. More sales, higher sale-values and greater authority in your niche – three reasons you absolutely need reviews in your life.

Primary topic: Marketing Strategy

Marketing Strategy

661 views

Read article

By Chris JenkinsonRecently published1 topic

Three Key Benefits of Original Imagery

Worldwide, online business owners rely on imagery to sell their products, their services and their brands in general. If it’s true that an everyday picture says a thousand words, those used for business purposes have incalculable value. Nevertheless, millions continue to use nothing but generic stock imagery to promote themselves online. Perhaps largely attributed to the fact that it at least seems to be the cheap, fast, easy and therefore obvious option for most.

Primary topic: Marketing Strategy

Marketing Strategy

683 views

Read article

By Chris JenkinsonRecently published1 topic

Link Building Mistakes That Could Harm Your SEO Strategy

There is really only one reason to invest effort and time in a link-building strategy. And that is, to give your SEO profile a boost. Links of value have the potential to drive important traffic directly to your website, while helping you climb those important SEO rankings. But does this mean all backlink building efforts have the same positive effect on SEO performance? Simply put…no.

Primary topic: Marketing Strategy

Marketing Strategy

836 views

Read article

By Chris JenkinsonRecently published1 topic

Online Marketing on a Shoestring

Creating and implementing a superb online strategy with little or no cash to play with could be tricky but not impossible. It is simply a case of prioritising the viable avenues to explore, rather than focusing on the schemes and services you can’t afford. So if trying to make the most of a tiny marketing budget, here is a rundown of a few ways and means of making it happen: Give priority to quality content

Primary topic: Marketing Strategy

Marketing Strategy

831 views

Read article

By Chris JenkinsonRecently published1 topic

Three Common Yet Often Ignored SEO Obstacles

Marketers in general tend to understand and appreciate the importance of identifying SEO obstacles where they exist. Some of which are of course more common than others. Nevertheless, research suggests that certain SEO issues often go overlooked or ignored entirely. There’s apparently something of an SEO blind-spot as far as certain potential problems are conce ed.

Primary topic: Marketing Strategy

Marketing Strategy

705 views

Read article

By Chris JenkinsonRecently published1 topic

The Five Cornerstones of Effective Landing Pages

By this stage in time, you probably know how important your landing pages are. You may also be (painfully) aware of the fact that your current landing pages aren’t delivering the stellar results you’d like. The content required to produce an outstanding landing page will be determined by the nature of the website and its intended audience. Nevertheless, there are certain important standards that apply to all landing pages across the board.r

Primary topic: Marketing Strategy

Marketing Strategy

707 views

Read article

By Chris JenkinsonRecently published1 topic

5 Things All Successful Landing Pages Have in Common

Successful landing pages are those that create as many conversions as possible. Get it right with your landing pages and the effect they can have on your web business as a whole could be spectacular. The question being – what makes for a successful landing page? Perhaps the easiest way to answer the question is to simply look at the kinds of traits and qualities effective landing pages have in common. The following five examples serving as key cornerstones in the creation of landing pages that convert: 1. Clear and Concise Messages

Primary topic: Marketing Strategy

Marketing Strategy

966 views

Read article