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Articles by Coach Al

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14 articles by Coach Al · showing 14

Browse every published article connected to Coach Al, or search within this exact expert archive.

By Coach AlJul 25, 20081 topic

Yoga For Our Children . . . . And Our Future

Does it seem to anyone else like so many things in are world are going wrong at the same time? The economy is declining, gas prices are astronomical (At times, over $5.00 a gallon where I live), the war in the Middle East, global warmingâ¦ And the list goes on. It can be pretty depressing at times. nnYet, when I go to the park with my kids, there are still people laughing, playing and having a good time. Watching the pure joy in children as they slide down a slide or try to

Primary topic: Yoga

Yoga

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By Coach AlJul 22, 20081 topic

Will Your Studio Have Enough Students This Summer?

As Summer approaches, the weather becomes warm for most of us. Where I live in Southern California, the hills and mountains have been covered with flowers that are just now fading. The season is definitely changing. nnFor a yoga studio, Summer can be a hard time. A number of my private clients have asked me “Al, how do I deal with business slowing down during the Summer? People are going on vacation, and even wanting to cancel auto-renew. What can I do?” The good

Primary topic: Fitness and Exercise

Fitness and Exercise

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By Coach AlJul 22, 20081 topic

Becoming The "Best Yoga Studio In Town"

Primary topic: Yoga

Yoga

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By Coach AlApr 17, 20081 topic

Starting A New Studio? What You Should Know

I get dozens of emails each month from studio owners , teachers and people involved in some other aspect of yoga (about 5000 people are subscribed to this newsletter). I really do read every one, though unfortunately, I don't have the time to respond to them all (I wish I did). Instead, topics that come up often are often the basis for what I write here. This month, I had planned to write about who is supposed to do what when it comes to studio operations, but I felt guided i

Primary topic: Energy Healing and Energy Medicine

Energy Healing and Energy Medicine

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By Coach AlMar 18, 20081 topic

An Introduction to Niche Marketing - Making Your Yoga Studio a Specialty Shop

When I speak with a new client, one of the first things I ask them is “Who does your studio primarily serve?” This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a somewhat uncomfortable silence followed by Lisa hesitatingly speaking, “Well, I guess anyone who wants to take yoga…wait, what do you mean?” Most studio owners respond like Lisa did. Basically they assume that it&#8

Primary topic: Yoga

Yoga

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By Coach AlFeb 17, 20081 topic

An Introduction To Niche Marketing - Making Your Yoga Studio A Specialty Shop

Primary topic: Yoga

Yoga

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By Coach AlNov 18, 20071 topic

Increasing Studio Business For The Holidays

What makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier each year. I like to think of this time as an extended period during which you can better serve students and prospective students. nnYour studio offers a peaceful haven amidst the frant

Primary topic: Business Coach and Business Coaching

Business Coach and Business Coaching

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By Coach AlNov 14, 20071 topic

Impove Your Studio Business For The Holidays

What makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier each year. I like to think of this time as an extended period during which you can better serve students and prospective students. nYour studio offers a peaceful haven amidst the franti

Primary topic: Yoga

Yoga

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By Coach AlSep 30, 20071 topic

Every Journey Of A Thousand Miles Begins With A Single Step

Most months I talk in depth about specific strategies that help studios improve business. This month, we’ll focus on the 10,000 foot view of how some of these pieces fit together. I’m going to share the story of how one studio owner put a handful of techniques together to significantly improve his studio’s attendance and income.nnOften studio owners approach me asking for guidance on improving their studio. n“Al, I need more business – there just

Primary topic: Yoga

Yoga

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By Coach AlSep 12, 20071 topic

Every Journey of AThousand Miles Begins With A Single Step

Primary topic: Yoga

Yoga

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By Coach AlJul 19, 20071 topic

Do You Worry About a Bus Crashing Through Your Yoga Studio?

Do You Worry About a Bus Crashing Through Your Yoga Studio?nnThis month we'll look at a technique for reducing stress while making your time more efficient (This topic is taken from the Mastering Life Focus program). nnA number of years ago, a story appeared in the Los Angeles times. It seems a man was sitting in his living room one Sunday afternoon, feet propped up, watching TV, eating chips and drinking a soda. Totally relaxed, thoroughly enjoying his day. Not a care in the

Primary topic: Yoga

Yoga

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By Coach AlJun 8, 20071 topic

5 Steps to Studio Success

5 Steps to Studio Success nnToday, I am going to share a fundamental formula for running a successful business – it works for just about ANY type of business. It works for IBM and Chevrolet, and it also works for the restaurant down the street. In fact, I use it with most yoga studios. nnVery simply, there are five steps to running a successful business: nn1. Decide who will you serve n2. Find out what they want n3. Get it n4. Let them know you have it AND how it will h

Primary topic: Yoga

Yoga

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By Coach AlMay 29, 20071 topic

Improving Your Studio's Business Through Serving Your Community

Improving Your Studio's Business Through Serving Your CommunitynnAs a studio owner, you strive to provide the best you can for your students and clients. Yoga is a sacred experience for you, and you want to share its essence with as many people as possible. nnAt the same time, you need to earn enough to pay the bills and hopefully make a reasonable living, because if you don't, you won't be able to stay in business. And if you can't keep your business open, then how many peop

Primary topic: Yoga

Yoga

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By Coach AlMay 2, 20071 topic

Boosting Studio Profits the Smart Way

Have you ever noticed how easy it can be to see what someone else is doing wrong? But then when we hold up the mirror to ourselves, seeing our own issues clearly is like looking into a thick fog. Small business owners in general tend to face this challenge regularly – they know that they're not making as much money as they want to, but they don't know why. This month, we'll look at ways that you can “clear the fog” and get more clarity about challenges in yo

Primary topic: Yoga

Yoga

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