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Browse every published article connected to David Gikandi, with exact attribution and full-archive search.
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Browse every published article connected to David Gikandi, or search within this exact expert archive.
The ease and speed at which you get from point A to B depends on the distance between point A and B. So, what is the distance between you and success in whatever field you choose? What is the distance between you and success in your marketing, financial, relationship, happiness or health ...
What is capability? What can you do? What is “can”? You say, “I wish I could do that. But I can’t.” Sometimes the thing you desire seems most evasive and elusive to you. You may seem to think that you need money or something else that is exte al to you for you to be able to achieve your desire. And because this exte al thing is away from you and you don’t have it, you think that you are doomed because even that seems elusive. So you are stuck in a vicious circle. You accept
“Why does this always keep happening to me? Why me, always?” How many times have you asked yourself this? How many people do you know of who ask themselves this same question? It is a common question, isn’t it? So, how is it that we come to be stuck in time, with history repeating itself, and the same sort of thing “always happening to me”? Simple. Follow this cycle… Whatever you give your attention to, you create (that is why positive thinking works – and it is why negativ
The typical mistake made by most people in business is to get a product, build a business, and then find a market. I don't know why, but the natural way for almost all of us is to think of getting a product, building a business, and then finding the market. However, the right approach is to first find a market, then get a product that suits that existing market, and then build a business to sell that product to that market. It makes sense, doesn't it? Yet it is so counterint
What is life? What is the most effective, powerful and fulfilling way to live it? How do I avoid pain and have success? These are questions just about everyone asks. Well, what is the answer then? To answer this question, here is the story about a race track, a high performance Formula One Ferrari and yourself. Here goes. In the beginning, there was a Divine Force; a Perfect Racing Spirit that knew it was Perfect Speed. It knew this wholly. The only problem was that it had n
Let’s keep this simple. As simple as can be. What do you want? More money? A new house? A nice luxury car? A holiday in France? A new boyfriend or girlfriend? An athletic body? Whatever it is, it is a physical result, is it not? Physicality. Why? For what feeling? So you can feel secure? Happy? Fulfilled? Whatever the reason is, it so that you can feel good, feel free, and experience satisfaction of some kind. It is to enjoy your self one way or the other. Feeling. So ho
You are in business to sell something. You are hoping that people will want to give you money in exchange for what you are selling. That won't likely happen unless what you are selling serves one of the seven core human drives of all humanity. People are, at the core, the same all over the world. They want the same seven basic things. The only difference is in variations of culture, taste, color, size, delivery, approach, and so on, of those seven things. Yet they all want
As a man thinketh, so is he. Once you realize that your world arises from your thoughts and emotions, that your outer situations reflect your inner state, you start to see a much larger pattern working in your life. You start to understand how your financial, relationship and health situations arise, why they are so, and how you can change them without fail. One of the patterns that you can now recognize as having a massive effect on your life is your self-talk pattern. We a
What is The Way of the Business Warrior? If business is your game, get ready for the ride of your life. First, let us begin with the obvious. In your business, you either make the sale, or you don’t. You do or you don’t, there is no try. You get the customer or you don’t, there is no try. Your business makes a profit or it doesn’t, there is no try. There is no in between. Why? Why do things work this way? There is an order by which all things arise and work. Every moment is
There are some two very simple questions which, once you get their answers, can change your life dramatically for the better. This is so because these two questions relate to absolutely everything that you experience and create in your life. Everything in this universe runs under universal laws that never err even once. To be in the flow – to live in harmony with these laws – leads you to being all-round prosperous. Such harmony results in effortless well-being and prosperit
There is a simple but very powerful way in which you can allow for more successes in your life right away. It is a way in which there is nothing to do really, yet you create so many new changes and successes. The first time you try it, it will amaze you as though it were magic. How powerful it is! So what is this powerful way? Before we answer that, think of a coin. A coin has a heads side and a tails side. Imagine that you hated the tails side of a coin and did everything y
Think about it, we all want things quickly, we want them to be easy to use, we want them to look good, and so on. With or without thinking about it, we all consider 9 things whenever we are making a purchase. If you can master optimizing these 9 things in your product, you will be on your way to having an irresistible product. What are those 9 things? 1. Speed. How fast a product does it's job. The faster it does the job, the better, because we are all short of time and att
In business life, most of the time, there are only four ways most businesses can increase their revenues. Knowing this very clearly, and knowing the details of each of those 4 methods, allows you to strategically plan revenue growth in your business. Let us look at the four ways you can increase revenues in your business. 1. Increasing the number of customers. That is pretty obvious. But how? The ere many ways to do that but increasing leads is the most common approach. The
Not all markets are created equal. Some are bigger, better and more lucrative than others. Knowing how to evaluate a market is like knowing where to go fishing for a great catch. Use these 11 characteristics to evaluate any market with ease so that you can take your business where there are the highest chances of success. A rising tide floats all boats; a great market lifts everyone up. To evaluate your market, get a pen and piece of paper and go out and research the follow
It is about time your marketing and business, heck, your life even, started working out successfully and predictably, isn’t it? How are your plans working out? Your marketing plans, your business plans, your product plans, your life plans, and all other sorts of plans? Do they work out exactly or do they resemble a list of things that do not come true? Often times we hear business, marketing and life gurus tell us that planning and goal setting are the key to creating a succ
Desire: A strong feeling of wanting to have something. Activate desire, and you are in business. How do you activate it? First, discover what people really want. Also, discover the language, feelings, colors, sounds, textures and other neural representations they use to describe and think of what they really want. Then, position and represent your offer according to this information. Use the same language that they use. Use the same colors and textures and smells that they
Many of us have all heard the age-old saying that failing to plan is planning to fail. And many of us know the value and power that is found in setting goals, especially written ones. Every business guru, diet guru, sports guru… any guru… take your pick from the plenty there are… all of them stress one thing: have goals, will succeed. So we know this works. At the same time, we all hear of the importance and immense power of letting go, detachment. So we also know that this w
In business, the basic idea is to lower costs, without sacrificing quality, and to keep doing so. To achieve that goal, you must have a very good, clear understanding of costs. That starts by understanding the nature of the three types of costs. Strictly speaking, there are two types, fixed costs and variable costs. However, we find it beneficial to add a third type, overheads, to make it easier on our minds. In economics, fixed costs are business expenses that are not depe
According to Wallace Wattles, in his popular wealth treatise called the Science of Getting Rich, said that, “There is a science of getting rich, and it is an exact science, like algebra or arithmetic. There are certain laws which govern the process of acquiring riches, and once these laws are learned and obeyed by anyone, that person will get rich with mathematical certainty.” It is true. Those who make wealth know that it comes about by application of simple rules and princ
There is a certain way you can act that is powerful. Acting is that which receives. It is a tool of creation, the others being thought and words. Thought, words, and action are the tools that you use to create your world. Thoughts create on one level, the highest vibratory level. Words step down that vibration into a realm we can begin to sense. Actions finally bring the vibration of that which we thought up into a realm we can touch and see. Actions, therefore, are the st
Sometimes, in business and in life, it pays to look at the bigger picture, and to see how the small parts connect and relate to the whole. In business, pricing is something that conce s and confuses a great deal of people. The simple question, 'how much should I charge for this?' is loaded with traps, opportunities, risks, and much more. The best way to answer that question in one of the best ways possible, is to consider how the following are related: 1. Price: Your price
People love patterns, they like familiar things. We are creatures of habit and pattern. When it comes to business, over time, people have come to expect to buy value in particular forms. The two most common forms are a physical product, and a service. However, there are 10 other forms as well. Once you master the 12 forms, you will find many ways to package your value in different combinations to reach and serve different kinds of people, price points and budgets. Here are
The riches to rags story is as old as the hills. It happens to corporations, countries, communities, families and individuals. One day you are up, the next day down. It may be short term or long term. And we have well established names for these states: broke, poor, bankrupt, and so on. This story is so common that it has been woven into our economics and legal systems. That is not important. What is important is this: why does it happen, what is the real cause, and how does
There is such a thing as the thought behind the thought. This thought behind the thought is often hidden from us. It is the sponsoring thought from which the conscious thoughts arise. The sponsoring thought has a large effect on your life. It is responsible for much of the mysterious events that you end up calling unexpected good fortune, luck, and of course problems and disasters. Especially the recurring misfortunes that you just can’t seem to explain. Just because you are
How do you guarantee that your waking moments, your days, are successful, joyful, effortless, and deliver the results of your desires? There is a way to accomplish this. It is a simple way but it requires a few steps that may be very different from your current habits. However, with willingness to practice every one of these steps, you will soon replace your old habits with this new way. The following steps are adopted from A Course in Miracles. Step 1: The Day You Wish To
Albert Einstein said that imagination is the greatest creative force. Why would such a great man say something that sounds so silly and trivial? Look at those words again: ‘greatest creative force’. Imagination? Not education? Nor money? Nor luck? Napoleon Hill, author of Think and Grow Rich, said that imagination is the most marvelous, miraculous, inconceivably powerful force the world has ever known. Before you pass him away as a crackpot, know that Mr. Hill was an advisor
Today we would like to notice a very simple, universal yet hardly noticed principle of life. Noticing this will dramatically improve your life in all areas and situations – relationships, health, career, business, politics, sports – all areas of your life. Sometimes the simplest of things are the most powerful yet least understood. Let us look at one such simplicity. Here it is: Everything produces in kind. An orange seed produces orange trees, which produce oranges. This y
Fear has given the human race a difficulty since the beginning of time. Countless people have gone as far as failing to proceed with aspects of their lives simply because of fear, and countless more have been trapped needlessly in suffering simply because of fear. How do you best release yourself from that which you fear, big or small? What is the fastest, most effective way to overcome fear? Well, I have a solution here for you that is very fast, very effective (in fact,
In marketing, this is the golden number: Lifetime Customer Value (LCV). Yes, very, very few businesses know what their LCV is. Knowing your LCV can enable you to be extremely competitive, it can allow you to take very good calculated risks on your marketing, the kinds of calculated risks that allow for fast growth. What is LCV? It is an educated estimation of the net profit attributed to the entire future relationship with your average customer. On average, how much profit
Price is what you pay. Value is what you get. Master the art of making your value offer appear much greater than your asking price, in your customer's mind and emotions, and you will close a lot more sales. This is not manipulation. People are not stupid. What we are talking about here is truly understanding the value your customer will get from your product, and then framing and positioning that value to them so that they can clearly see it and understand that the price you
A man walking into a hardware shop is not interested in buying a hammer; he is interested in making a table for his dining room. That is what you should market to him; the ability to make a table, not the hammer. A man who wants to make holes in wood is not interested in drills; he is interested in holes. So sell him the perfect hole, not the perfect drill. 'This is the perfect hole, and it just so happens that this particular drill makes that hole.' Here is the golden rule
People often ask, “How do I get rid of my fears?” It is either that or something similar to that. Fortunately, the answer is very simple. Once you get into the answer, everything becomes very simple, and fear lets go just like that! Let us have a look now… We will start by looking at these four things and their opposites. Love comes from within. The opposite of love is no love. Often, people have said that the opposite of love is fear, and in an abstract way that is correct
Not so long ago, people thought the world was flat. They looked out into the horizon, and it appeared to them that the earth ended somewhere far out there, and at the end of the earth, one could possibly fall off the edge and die. Therefore, people did not dare to reach the horizon, for fear of falling off the end of the earth. So they stayed where they were. Their perception that the world was flat, that it had an edge (the horizon), kept them from exploring far away from w
Another way to look at the making of money is viewing it as a change of thought causing a shift in the way energy in the universe is exchanged. This is not so that you may start living like this, but just so that you may see that simply changing your thought causes a re-arranging of the energy in the universe and leads to increased wealth. Let us see how that works historically. Thousands of years ago, people were hunters and gatherers. This was a dangerous and unpredictable
There are some two very simple questions which, once you get their answers, can change your life dramatically for the better. This is so because these two questions relate to absolutely everything that you experience and create in your life. Everything in this universe runs under universal laws that never err even once. To be in the flow – to live in harmony with these laws – leads you to being all-round prosperous. Such harmony results in effortless well-being and prosperit