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Browse every published article connected to Diane Craig, with exact attribution and full-archive search.
Articles
Browse every published article connected to Diane Craig, or search within this exact expert archive.
The expression “attention to detail” has become something of a cliché on most job descriptions. What job doesn’t require attention to detail? But recently, I witnessed first hand, a group of professionals whose entire workload is attention to detail. My mission was to provide training for Event Coordinators within a large organization.
My invitation arrived unannounced. Just as I was rushing out to a meeting, an email came in from my client, Royal Caribbean Cruise Line (RCCL). I started reading and right at the end of the message, there it was: “I want you to know how much I value your partnership … I’d like to invite you and a guest to join me in November onboard our newest ship — the beautiful Allure of the Seas!!!” Incredible, I thought and kept reading: “You would be my guest onboard for a 2-day inaugural sailing out of Port Everglades, Fort Lauderdale.
In fitting rooms across the planet, “Does it make me look fat?” — is without a doubt the pivotal issue that makes or breaks a clothing sale. Ultimately, it’s a rhetorical question because the woman doing the trying-on will make the call herself. If she has even the slightest uncertainty that the garment doesn’t shave ten pounds off her hips, midsection or thighs, chances are, it’s cast aside. And the alarming thing is, the question is as likely to be asked by a size 8 as a size 18!
I am a real advocate of looking up the ladder to role models, for cues and guidelines, so I was truly exasperated to hear the following story: A young colleague of mine, let’s call her Mandy, returned from a recent meeting so agitated, not even an iced cappuccino (with whipped cream!) would calm her down. Mandy explained to me that at the last minute she’d been invited to submit a bid to a potential client. She had worked around the clock on her proposal, including numerous calls to the company’s HR department, making sure she had all her ducks in a row.