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82 articles by Donna Gunter · showing 32

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By Donna GunterRecently published1 topic

Article Marketing: How Writing Just One Article a Week Can Drive Massive Traffic to Your Web Site

Article marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. In recent years, however, article marketing has taken a beating with the Google Farmer/Panda update, where many article "farms" were slapped and lost significant search engine ranking (or were entirely removed from search results) because of the poor quality of content on their sites.

Primary topic: Internet Marketing
Internet Marketing
1,486 views2/5 (1)
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By Donna GunterRecently published1 topic

5 Ways to Use QR Codes to Increase Your Online Visibility

You may have seen some funky looking symbols recently in newspapers, flyers, magazines, or on products. Most of us here in the U.S. have no idea what they are or what to do with them, but I see that the tide is slowly turning. They're called QR codes, or Quick Response codes. They are a 2-D bar code that can be scanned with smart phones to retrieve information like a menu, phone numbers, videos, URLs, and more. Its grid consists of tiny squares that contain much more data than a conventional bar code.

Primary topic: Internet Marketing
Internet Marketing
1,421 views
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By Donna GunterRecently published1 topic

10 More Proven Methods to Promote Your Free Client Attraction Device

Your client attraction device is one of the most important assets of your business. It provides the ethical bribe that entices visitors to your site to opt into your email list so that you can begin marketing to them. I first wrote about this topic a few years ago. However, I have recently updated my own client attraction device and wanted to provide an updated list of how I'm promoting it. Here are 10 more ways to promote your client attraction device:

Primary topic: Internet Marketing
Internet Marketing
1,459 views
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By Donna GunterRecently published1 topic

7 Strategies for Building Online Relationships with Industry VIPs

One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat and tears. Ultimately, it wasn't until you paid your dues that anyone of influence in your industry would pay any attention to you or be interested in speaking with you.

Primary topic: Internet Marketing
Internet Marketing
910 views2.3/5 (3)
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By Donna GunterRecently published1 topic

Your 15-Step Wordpress Installation Checklist

As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress install. I actually have several installation checklists set up, depending on the nature of the site. I divide my sites into the following categories: Product (to promote and deliver an information product) Affiliate marketing (to promote an affiliate product) Membership Blogr Web site/ Blog site

Primary topic: Internet Marketing
Internet Marketing
1,399 views
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By Donna GunterRecently published1 topic

Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle

Amazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to pick the price Kindle owners pay to subscribe to your blog. Amazon chooses the price, based on what it believes is fair. This means $0.99 or $1.99 per month for most blogs. There is no way to distribute your blog for free. The downside? You get only 30% of the subscription revenue.

Primary topic: Internet Marketing
Internet Marketing
1,820 views
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By Donna GunterRecently published1 topic

How to Use Your Ezine Thank You Page to Create a One Time Offer

Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity.

Primary topic: Internet Marketing
Internet Marketing
1,024 views3/5 (2)
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By Donna GunterRecently published1 topic

Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners

Every day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer strategies have proven to have staying power over time, like social networking, which took a long time to grow on me.

Primary topic: Internet Marketing
Internet Marketing
1,212 views
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By Donna GunterRecently published1 topic

How I Won a Scholarship Using Fiverr, Wordpress and Social Networking

Fiverr.com is one of the coolest sites that I've discovered in the last year. You can find people offering a LARGE variety of services and tasks, each available for a payment of $5. Of course, you do get what you pay for here, so some of the results aren't worth the $5 you paid, while others are stellar and could have been sold for 10-15 times the price you paid.

Primary topic: Internet Marketing
Internet Marketing
2,329 views
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By Donna GunterRecently published1 topic

Boost Sales: 7 Most Effective Strategies to Increase Conversion Rates

If you want to boost sales on your web site, the first issue you need to explore is how to increase conversion rates. Conversion rate is the portion of unique visitors to your web site that take the action you want them to take. This action might be a product purchase or a mailing list sign-up. What's nice when you look at how to increase conversion rates is that you don't worry about increasing your number of visitors. Why? Because what you're doing is seeking to increase the conversion rate of the visitors you already have.

Primary topic: Internet Marketing
Internet Marketing
1,315 views
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By Donna GunterRecently published1 topic

Blog Comments: 5 Steps to Creating a Group to Comment on Your Blog

You've had your blog up and running for awhile, but the blog comments just aren't flowing in. You feel invisible, and worse yet, all the hard work you put into writing your post goes unnoticed. It doesn't have to be that way. How does it make you feel when someone retweets or likes one of your blog posts? How about when your post is shared with others? If you're like me, you feel validated and excited that someone likes what you've written well enough to share it with others.

Primary topic: Internet Marketing
Internet Marketing
1,478 views
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By Donna GunterRecently published1 topic

How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page?

What are the best days to send my email newsletter? How many times a week should I blog? How many Twitter updates are too many Twitter updates? Should I repost a status update? These are questions I hear all the time from clients. Until recently, I didn't have any documentation about what worked best, only anecdotal evidence from my own experience.

Primary topic: Internet Marketing
Internet Marketing
1,314 views
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By Donna GunterRecently published1 topic

Online Reputation Management: How to Protect Your Online Reputation in 7 Easy Steps

Online reputation management is one of the biggest challenges facing businesses today. Have you ever been upset with the way you were treated at a business and immediately vented about it on a social website? Or have you sent an email or posted to a forum about a company regarding your treatment? If so, then you are certainly not alone.

Primary topic: Internet Marketing
Internet Marketing
1,234 views
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By Donna GunterRecently published1 topic

Business Focus: The Secret to Doubling (or Even Tripling) Your Business in One Year

I watched a really great movie this week, The Help, starring an amazing actress, Viola Davis. I've been watching Viola for years, most recently in The United States of Tara, a Showtime series. Now, with this new role, it seems that Viola is everywhere. Or, maybe I'm just noticing her more because of the great performance she gave in The Help. How did she get to this point in her career? If I had to guess, I'd say it was due to the fact that she became hyperfocused on one thing -- getting quality leading roles in movies that showcase her full range of acting skills.

Primary topic: Internet Marketing
Internet Marketing
1,252 views
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By Donna GunterRecently published1 topic

More Sales: 3 Secrets for Generating More Income in a Down Economy

So many business owners are struggling to make more sales in the midst of this recession. Some are succeeding better than others, and even the big discount stores (like Wal-Mart) are reversing managerial decisions to boost their bottom line. I'm not a big fan of Wally World (aka Wal-Mart) because of how their presence in small towns tends to run mom and pop stores out of business.

Primary topic: Internet Marketing
Internet Marketing
1,179 views
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By Donna GunterRecently published1 topic

Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags. What's a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature.

Primary topic: Internet Marketing
Internet Marketing
1,258 views
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By Donna GunterRecently published1 topic

Article Marketing SEO: 7 SEO Tweaks to Make the Search Engines LOVE Your Articles!

I had a conversation with a potential client this week about her article marketing SEO efforts. She had hired someone to submit her articles to article directories and social networking sites, but she wasn't getting the results she expected. I took a quick look at her articles on one of the article directories and quickly discovered the problem. The articles were not tweaked for the search engines, or SEO (search engine optimization).

Primary topic: Internet Marketing
Internet Marketing
1,784 views3/5 (5)
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By Donna GunterRecently published1 topic

Signature System: 5 Proven Steps to Creating a Signature Program That Attracts Clients Like Crazy!

If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature program system that helps your target market achieve measurable results. What's a signature system? It's a way of putting together a package of what you offer in a step-by-step system that makes your process more easily understood by your target market.

Primary topic: Internet Marketing
Internet Marketing
4,977 views4.3/5 (3)
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By Donna GunterRecently published1 topic

How Introverts Can Get More Clients Online with Screencast Videos

Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I've never liked being on camera nor having my picture taken (case in point the hundreds of family reunion pictures I've taken over the years as the family photographer, with nary a picture of me in sight!), and so I've avoided creating marketing videos until recently.

Primary topic: Internet Marketing
Internet Marketing
1,456 views4/5 (2)
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By Donna GunterRecently published1 topic

7 Steps to Guest Blogging Your Way to More Traffic and Greater Online Visibility

One traffic generation strategy that I'm started to explore is that of guest blogging. Guest blogging is the process of looking for other blogs read by your target market where you can submit your content for publication. This strategy is a natural fit for anyone who is using content marketing as a traffic generation strategy, as it provides yet another opportunity to syndicate your content to a hungry market looking for the information that you provide.

Primary topic: Internet Marketing
Internet Marketing
1,286 views
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By Donna GunterRecently published1 topic

Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page

For years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a traditional squeeze page, the visitor has only one option -- to part with her name and email address to opt into your list.

Primary topic: Internet Marketing
Internet Marketing
1,400 views
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By Donna GunterRecently published1 topic

7 Steps to Creating a Google Plus Page for Your Business

Just like Facebook and Linkedin, businesses can now create their own Google Plus pages. I can hear you now, saying, "Oh, no! Not another social networking site! Why bother with this?" The short answer is that Google Plus pages won't be a relevant for every business. But since Google accounts for over 60% of the search market, its new offering is something worth checking out. What's the difference between a Google Plus page and a profile? Your page can't add people to circles until the page is added first or mentioned.r

Primary topic: Internet Marketing
Internet Marketing
1,670 views
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By Donna GunterRecently published1 topic

Internet Marketing for Introverts: Use Your Gifts to Attract All the Clients You Need

When I began to market my business online, I just started to do things that were pretty natural to me. I'm a great teacher, so I held teleclasses, and I'm also a great writer and researcher, so I began to write about what I knew. Holding teleclasses was definitely a strategic marketing move, but not so much with the writing. Once I found my own voice, I wrote because I enjoyed it, was good at it, and got high praise for my efforts.

Primary topic: Internet Marketing
Internet Marketing
1,451 views3/5 (1)
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By Donna GunterRecently published1 topic

Top 5 Favorite Wordpress Themes for Service Business Owners

The blogging platform, Wordpress, has proven itself to be a robust host for an online content management system (CMS), especially with the development of new Wordpress themes and plugins. I was skeptical at first, as I was a devout user of Typepad and kept hearing of so many tech troubles that people were having with their Wordpress blogs.

Primary topic: Internet Marketing
Internet Marketing
2,419 views
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By Donna GunterRecently published1 topic

Teleseminar Marketing: 10 Secrets to Being the Guest Expert EVERYONE Wants to Interview

I interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion. However, sometimes getting the info from the expert (or the expert's assistant) is a nightmare. The requested info comes in bits and pieces, and that's only after multiple email requests have been sent.

Primary topic: Internet Marketing
Internet Marketing
1,382 views5/5 (1)
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