SelfGrowth.comThe Self Improvement Guide

Articles

Articles by Fabienne Fredrickson

Browse every published article connected to Fabienne Fredrickson, with exact attribution and full-archive search.

articles
397
shown per page
50
search signals
Topic + expert

Articles

397 articles by Fabienne Fredrickson · showing 50

Browse every published article connected to Fabienne Fredrickson, or search within this exact expert archive.

By Fabienne FredricksonRecently published1 topic

Four ways to keep your clients happy while on vacation

If your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not working during your vacation, but sometimes you need limited availability. When I took mate ity leave, I got smart about this situation. Here are some suggestions to help you plan ahead and handle client expectations and needs while you are away.

Primary topic: Marketing Strategy
Marketing Strategy
628 views
Read article
By Fabienne FredricksonRecently published1 topic

How to choose your niche as a new coach

As a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn. I’m going to let you off the hook for a short time. I once heard Thomas Leonard, the founder of CoachU and Coachville say “Coach 100 clients and then you will find out what your niche is.” So for right now, you can decide NOT to pick a niche.

Primary topic: Marketing Strategy
Marketing Strategy
1,039 views
Read article
By Fabienne FredricksonRecently published1 topic

How to get more clients by staying in touch

Today’s strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch. I find that a lot of entrepreneurs, people like you and me, once they learn how to put in place a client attraction system, it’s all about getting new prospects, getting new leads. Then when they have the new prospects and the new leads, they just don’t do much with them.

Primary topic: Marketing Strategy
Marketing Strategy
882 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Delegate

Today’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best.

Primary topic: Marketing Strategy
Marketing Strategy
1,070 views
Read article
By Fabienne FredricksonRecently published1 topic

The most important element of any presentation you give

Whenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say. Why is this so important? Ultimately, the point of the presentation is to encourage people to do something, right? You want them to sign up for your newsletter or ask for your free irresistible offer, or decide to hire you. Whatever response you desire influences what you will say in the talk.

Primary topic: Marketing Strategy
Marketing Strategy
924 views
Read article
By Fabienne FredricksonRecently published1 topic

Get more clients with a great elevator speech

Getting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you can easily make people’s eyes glaze over, which is NOT good for Client Attraction. Time to change that! The first thing for you to think about is your objective for networking. Ideally, there are two desired outcomes: to inspire an ideal client to want to work with you and begin the processr

Primary topic: Marketing Strategy
Marketing Strategy
1,128 views
Read article
By Fabienne FredricksonRecently published1 topic

Stop Planning, Forget The “How”, Just Go For It!

The last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN play a bigger game in life and business. But then, if this weren’t enough, there’s yet another thing that is likely to stop a lot of people right in their tracks.

Primary topic: Marketing Strategy
Marketing Strategy
1,418 views3/5 (2)
Read article
By Fabienne FredricksonRecently published1 topic

The simplest way to get over the fear of discussing your fee

Many clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But when it comes time to actually say their fees, it becomes this big stumbling block. Sometimes people fear their fees are too high or that no one will want to pay what they’re asking. But this is not the right way to think about what you are doing. Let me share a much better way of looking at the fee discussion. You are not asking for money.

Primary topic: Marketing Strategy
Marketing Strategy
613 views
Read article
By Fabienne FredricksonRecently published1 topic

How to make sure you follow up with prospects

Recently I shared three powerful ways to follow up. But sometimes the methods alone don’t help you get the job done. That’s when you have to ask yourself, “Do I have a system in place to follow up with hot prospects?” Without a system, it’s easy to let the follow up tasks fall between the cracks. Follow up can be time consuming, especially when there are several calls back and forth if you have trouble reaching a prospect. That’s not a good thing because a hot prospect can get cold while phone tag is in play.

Primary topic: Marketing Strategy
Marketing Strategy
1,002 views
Read article
By Fabienne FredricksonRecently published1 topic

How to create an effective preview teleclass

Delivering teleclasses is a powerful way to get clients. Yet, many of my students tell me they aren’t sure what to include or the order that works best to deliver the information. I’m going to share my surefire structure for creating an amazing teleclass. It’s so easy you’ll have your first program together in no time. Or, this can be your opportunity to restructure your current content to make it work even harder for you so you get more clients.

Primary topic: Marketing Strategy
Marketing Strategy
1,002 views
Read article
By Fabienne FredricksonRecently published1 topic

How to find clients and fill your programs through networking

If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to build a referral team. This international organization has chapters literally all over the world, with some cities offering multiple meetings. 8 Steps to Find Clients for Your Workshop.

Primary topic: Marketing Strategy
Marketing Strategy
640 views
Read article
By Fabienne FredricksonRecently published1 topic

How to minimize fear, doubt and worry during your business start up

Are you in a business start up and find yourself with money conce s? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily. I tell the story often of how I started teaching cooking classes in my New York City apartment during my business start up. But I also took a part time job temporarily to bring in some steady cash while I was establishing my first coaching business.

Primary topic: Marketing Strategy
Marketing Strategy
621 views
Read article
By Fabienne FredricksonRecently published1 topic

How to project your annual income from service and product sales

Are you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, or new direction we’re going to take to grow the business and get clients. The next step is to map out our revenue plan, which includes: - Deciding on program timing and putting the events on a calendar.r

Primary topic: Marketing Strategy
Marketing Strategy
1,088 views
Read article
By Fabienne FredricksonRecently published1 topic

How to structure a webinar to sell your product or service

Webinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you orchestrate and deliver the program doesn’t really change. And if you are serving the corporate market, the approach would again be the same. Here is what we do: 1. 75-80% Content.

Primary topic: Marketing Strategy
Marketing Strategy
725 views
Read article
By Fabienne FredricksonRecently published1 topic

How to get JV partners who can help you attract clients and grow

Are you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you. Joint Venture (JV) partners can help you attract clients and grow at a more rapid pace than you might be able to do on your own. This is true for a few reasons: • JV partners help expand your marketing reach by announcing programs or opportunities to their listr

Primary topic: Marketing Strategy
Marketing Strategy
659 views
Read article
By Fabienne FredricksonRecently published1 topic

How to handle income from joint venture partners with integrity

Affiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience – yours! Affiliate programs like this usually range in compensation from 25 – 50% for a product, but less for a service.

Primary topic: Marketing Strategy
Marketing Strategy
628 views
Read article
By Fabienne FredricksonRecently published1 topic

One simple strategy to end overwhelm and focus on attracting clients

Some clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized as resistance grows to moving forward with any passion or energy.

Primary topic: Marketing Strategy
Marketing Strategy
523 views
Read article
By Fabienne FredricksonRecently published1 topic

Four ways to get clients at a speaking gig when self-promotion isn’t permitted

Speaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell your services from the platform. However, these are still excellent opportunities to get in front of your ideal clients. So how do you get clients when you aren’t allowed to pitch your business?

Primary topic: Marketing Strategy
Marketing Strategy
1,043 views
Read article
By Fabienne FredricksonRecently published1 topic

How to create an authentic call to action to attract clients

When you are speaking live or conducting a free teleclass, you want to finish with a strong call to action for your audience. Years ago I created a formula that I’ve used successfully as a call to action that is authentic and pulls prospects towards you. There are three main components to this call to action.

Primary topic: Marketing Strategy
Marketing Strategy
1,026 views5/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

My two-step approach to handle drop outs

When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.

Primary topic: Marketing Strategy
Marketing Strategy
585 views
Read article
By Fabienne FredricksonRecently published1 topic

Why you shouldn't always accommodate special requests

Do you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? It might seem reasonable if one person makes a request of you. You can accommodate one variation. No big deal right? Believe me I did this at the beginning. The reaso I'm able to have higher standards now is because I lived through saying, "Yes, I'll give you a modified program or pay plan" and know the downward spiral that can create.

Primary topic: Marketing Strategy
Marketing Strategy
1,006 views4/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

How to manage the room at your live events and signature talks

Recently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require you to step up and really manage the room. Being on stage involves a lot more than just teaching. You have to use your intuition and have the confidence to handle situations as they arise.

Primary topic: Marketing Strategy
Marketing Strategy
610 views
Read article
By Fabienne FredricksonRecently published1 topic

How to demonstrate appreciation at every stage of the client relationship

An important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying in touch after your work has been completed. Here are some things to think about: - What are you doing that makes current clients feel appreciated? - How are you “wowing” them on a continual basis? - How are you surprising and delighting them?

Primary topic: Marketing Strategy
Marketing Strategy
565 views
Read article
By Fabienne FredricksonRecently published1 topic

Think big! You know your next step, so you don’t procrastinate

Recently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get moving. She could: - Get a bigger space - Use someone else’s space - Train an employee to run programs for her to deliver more classes - Go virtual with a webinar - Consider a secondary target audience, like corporations, etc. What Are You Being Called to do?

Primary topic: Marketing Strategy
Marketing Strategy
582 views
Read article
By Fabienne FredricksonRecently published1 topic

Get creative to fund your marketing and attract clients

When you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing? This is what I discovered back when I started 12 – 13 years ago. The good news is there’s always a way to make some money. At that time, I didn’t have enough clients or enough money. Yes, I’ve actually been in that tough spot.

Primary topic: Marketing Strategy
Marketing Strategy
545 views
Read article
By Fabienne FredricksonRecently published1 topic

Working with a virtual assistant – getting the job done

When you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best. One of my clients came to me recently, conce ed about how her VA wasn’t getting work done. Her virtual assistant had a very hectic life including children, going to school and working. She suddenly became unavailable because she had a a virus. As a result, deadlines were being missed.

Primary topic: Marketing Strategy
Marketing Strategy
541 views
Read article
By Fabienne FredricksonRecently published1 topic

Setting your fees: 3 reasons to charge more

To get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. We look at this from a different perspective. Over the years, here’s what I learned happens when I give my work away for free: 1. People who receive services for free usually don’t take advantage of what you have to offer. 2. People who pay more for a service, get better results.r

Primary topic: Marketing Strategy
Marketing Strategy
702 views
Read article
By Fabienne FredricksonRecently published1 topic

Seven unique strategies to create multiple programs from one idea

Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that! Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by telephone and take them step-by-step through the writing process.

Primary topic: Marketing Strategy
Marketing Strategy
604 views
Read article
By Fabienne FredricksonRecently published1 topic

What to do When a Client Backs Out

Today’s article is about why clients sometimes back out and what to do about it. Sometimes for whatever reason, a brand new client decides to back out and not go forward in working with you even before you’ve started to work together. So, here you’ve spent time marketing to that client, following up, cultivating the lead, successfully going through the whole closing of the sale process, and you’ve gotten a brand new client who suddenly backs out. I think there’s nothing more frustrating than that.

Primary topic: Marketing Strategy
Marketing Strategy
705 views
Read article
By Fabienne FredricksonRecently published1 topic

Focus Your Networking on the Cash Cows

Let’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows. Client example: A real estate broker client of mine has redirected her entire networking efforts to rub elbows with those who have a LOT of business for her, rather than just a little business for her.

Primary topic: Marketing Strategy
Marketing Strategy
1,019 views
Read article
By Fabienne FredricksonRecently published1 topic

Four strategies to jump start your business using speaking

If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business. To jump start your business, the single strongest step you can take is to start speaking. Here’s what I recommend you focus on to get in front of audiences and make this transition as quickly as possible.

Primary topic: Marketing Strategy
Marketing Strategy
586 views
Read article
By Fabienne FredricksonRecently published1 topic

Three simple steps to creating compelling programs

When you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, I have found a method that speaks directly to your prospects and helps them to self-select the best program for them. Here’s what I recommend as the method to choose your package and pricing levels. Think about your packages based on the different levels your clients fit into. You can separate your prospects and clients into categories or groups who share similar conce s.

Primary topic: Marketing Strategy
Marketing Strategy
613 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Always Have Clients

Today we’re going to talk about how to always have clients—not just clients once in awhile, but to always have clients consistently. A few years ago someone asked me, “What is the difference between salad and garbage?” I had never been asked that before. The only difference between salad and garbage is time. When you’re looking at a fresh green salad and you don’t eat it right away, in a few days it becomes garbage and unappetizing. You’ve also heard the idea of striking while the iron is hot—hot leads turn into cold leads if you don’t take action on them right away.

Primary topic: Marketing Strategy
Marketing Strategy
679 views
Read article
By Fabienne FredricksonRecently published1 topic

Four strategies to fill your program with a free teleclass

You’ve come up with a free teleclass you want to run. That’s great! And you know this is an opportunity to promote your programs. You are looking for the way to convert listeners into clients. But how many programs can you talk about and still effectively sell them? You may have a year-long program, a six-month program and a one-on-one program. You might even have more package options than that.

Primary topic: Marketing Strategy
Marketing Strategy
534 views
Read article
By Fabienne FredricksonRecently published1 topic

How to train your clients on working with you

Do you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement. There are some people however, who tend not to read the contract or somehow forget these important details. This can be a real problem because you may end up working for free at the end of a project to make sure your clients remain happy when they finish up. Naturally happy clients are preferred because they refer other clients and spread good will.

Primary topic: Marketing Strategy
Marketing Strategy
937 views
Read article
By Fabienne FredricksonRecently published1 topic

A two-step magic formula for excellent follow up with prospects

Following up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects “low-hanging fruit”. That’s because they have already shown some interest in what you do which makes them more valuable to your business than others who haven’t. Makes sense right?

Primary topic: Marketing Strategy
Marketing Strategy
630 views
Read article
By Fabienne FredricksonRecently published1 topic

Stop Doing Everything Yourself - Part 2

Today’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, and really you’re just doing everything front of house and everything back of house.

Primary topic: Marketing Strategy
Marketing Strategy
1,019 views
Read article
By Fabienne FredricksonRecently published1 topic

One Secret To Dramatically Increase Referrals (and Get More Clients)

To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a fr

Primary topic: Marketing Strategy
Marketing Strategy
1,114 views
Read article
By Fabienne FredricksonRecently published1 topic

Three tips to help you close the sale

Today I want to share some simple tips that really work to close the sale while on the call with prospects. 1. Go over a prospect’s answers to questions they filled out and returned prior to your Get-Acquainted Call. Even though this may seem redundant, it’s really important not to bypass this step because otherwise, you’re not connecting with the prospect. And you’re not positioning yourself as the problem-solver either. As a result, the prospect might not feel heard and you can lose them.

Primary topic: Marketing Strategy
Marketing Strategy
1,375 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Multiply Your Business

I’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.” Well, I’ve been hearing one question a lot recently, “You talk about getting more clients, making more money and multiplying your business and I hear that some of your clients are actually multiplying their income in one year. How does that happen and can I do it too?”

Primary topic: Marketing Strategy
Marketing Strategy
696 views2/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

Educate Your Environment With A Letter Of Introduction

It’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. (If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” of how your practice has grown or new services that you provide.)

Primary topic: Marketing Strategy
Marketing Strategy
1,165 views
Read article
By Fabienne FredricksonRecently published1 topic

If You Don’t Currently Work With Your Ideal Client, Become A Detective And Do Some Fact Finding

When it comes to your business, I really want you to stop serving anyone and everyone that comes your way Yes, that’s right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isn’t. It’s actually at the core of it, believe it or not, and one of the single hardest things for my clients to embrace in the beginning of our work together, but they soon see that it becomes the source of outstanding Client Attraction results when applied to their practice. You’ve got to figure out who is your ideal client and how can you best serve them?

Primary topic: Marketing Strategy
Marketing Strategy
938 views
Read article
By Fabienne FredricksonRecently published1 topic

Including worksheets adds even more value for your information products

If you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Three things worksheets do for your clients. You can create worksheets for each segment of your program. Worksheets are a simple, yet very powerful tool. They can help your clients: - Reinforce the learning you provide - Work through various topics - Discover something new about themselves Quick tips for developing worksheets.r

Primary topic: Marketing Strategy
Marketing Strategy
529 views
Read article
By Fabienne FredricksonRecently published1 topic

Four ways video can help you market your business

Video is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help market your business. 1. Your Website’s Home Page

Primary topic: Marketing Strategy
Marketing Strategy
1,079 views
Read article
Back to top ↑