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Articles by Fabienne Fredrickson

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397 articles by Fabienne Fredrickson · showing 50

Browse every published article connected to Fabienne Fredrickson, or search within this exact expert archive.

By Fabienne FredricksonRecently published1 topic

Create “continuity” packages instead of one session at a time

One of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them. What happens is, they spend most of their working hours attracting new clients, as opposed to working with their existing clients and bringing them results. I don’t blame them. If clients didn’t work with me on a continuous basis, I’d have to work much harder tha I do now to make sure my new prospects list was much longer.

Primary topic: Marketing Strategy
Marketing Strategy
1,130 views
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By Fabienne FredricksonRecently published1 topic

Payment plans: how to make installments work for you and your clients

When your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect the payment as originally agreed.

Primary topic: Marketing Strategy
Marketing Strategy
1,001 views
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By Fabienne FredricksonRecently published1 topic

Think Like an Instant Billionaire

In sifting through emails from a R&D survey I launched a couple of years ago, I read the responses, and honestly, I wanted to cry. Don’t get me wrong. It’s not that I haven’t been aware that most solopreneurs have very low expectations of what could be made in self-employment (I’ve been at this for almost 10 years after all!), but I just didn’t know how LOW.

Primary topic: Marketing Strategy
Marketing Strategy
1,193 views
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By Fabienne FredricksonRecently published1 topic

The best way to shift your general practice to your niche

If you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The last thing you want to do is let go of all your current clients to start fresh and then have no money coming in. That creates the 3am sweats, right? When you are still in the business building phase what you want is more clients and more money.

Primary topic: Marketing Strategy
Marketing Strategy
1,022 views
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By Fabienne FredricksonRecently published1 topic

9 steps to find and connect with joint venture partners

Joint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact them? Follow this step-by-step guide to find and connect with powerful joint venture partnerships easily.

Primary topic: Marketing Strategy
Marketing Strategy
1,195 views5/5 (1)
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By Fabienne FredricksonRecently published1 topic

How to Show Conviction and Authority in Your Marketing

This week I’d like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? Many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out—even if they have done a lot of marketing and networking, and even if they have lots of prospects.

Primary topic: Marketing Strategy
Marketing Strategy
674 views
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By Fabienne FredricksonRecently published1 topic

How to Create an Offer to Build Your List

Today’s article is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.

Primary topic: Marketing Strategy
Marketing Strategy
600 views
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By Fabienne FredricksonRecently published1 topic

How to get more done

This week’s strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you’re at a point where there’s just no more you to go around and no more time to go around, then you need to delegate. That makes sense, right, because otherwise you become the bottleneck in your business. Everything has to go through you to get approved or to get done, and if there’s no more time and no more you to go around, then it slows things down massively in your business.

Primary topic: Marketing Strategy
Marketing Strategy
961 views
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By Fabienne FredricksonRecently published1 topic

How to Transition into a New Business

Today’s article is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice. The identity crisis and the angst comes from the fact that you don’t want to lose income from the first business or job, but you also need to let others know about what you’re doing. I have several tips for you today about how to transition from one into the other.

Primary topic: Marketing Strategy
Marketing Strategy
815 views
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By Fabienne FredricksonRecently published1 topic

How to organize your videos to attract clients

Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it provides many more search results about you and what you offer.

Primary topic: Marketing Strategy
Marketing Strategy
1,050 views
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By Fabienne FredricksonRecently published1 topic

Three crucial reasons why you should never lower your rates

When you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long run. I’m going to share three crucial reasons why lowering your rates is a path you never want to take.

Primary topic: Marketing Strategy
Marketing Strategy
946 views
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By Fabienne FredricksonRecently published1 topic

How to generate more referrals (and get more clients)

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”rn–Maya Angelou Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask self-employed individuals how they would ideally like to build their businesses, they would tell you ‘by word of mouth.’ Why? Because… - It’s an ongoing, renewable process.rn- You don’t have to spend money on advertising.rn- Referrals most often end up being high quality clients.r

Primary topic: Marketing Strategy
Marketing Strategy
1,009 views
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By Fabienne FredricksonRecently published1 topic

Five strategies to get the word out quickly about your business

Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. One method I often recommend to quickly educate your environment about your business is the “Warm Letter of Introduction”. Here’s the strategy behind it:

Primary topic: Marketing Strategy
Marketing Strategy
586 views
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By Fabienne FredricksonRecently published1 topic

Make Your Practice Truly Noticeable (and Clients Will Come)

The topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about you and your services to their friends and colleagues.

Primary topic: Marketing Strategy
Marketing Strategy
917 views
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By Fabienne FredricksonRecently published1 topic

Use different social media posts to serve your audience

I am a big believe in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things: 1) add value 2) build relationships 3) share your solutions and offers Use a variety of messages. For this post, I’m going to talk specifically about Twitter, but the same idea applies to all social media platforms. You want to send out a mix of tweets to make things more interesting. This list is just some of the types to consider: - A famous quote to inspirer

Primary topic: Marketing Strategy
Marketing Strategy
2,325 views
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By Fabienne FredricksonRecently published1 topic

How to jump start your speaking experience

When you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you speak, you’ll still meet lots of new people and build your marketing list. Here is a small list of groups to check into that frequently need speakers:rn- Traditional Groups - Rotary Clubs - Lions Clubs - Chamber of Commerce Lead Groups Women’s Networking Groupsr

Primary topic: Marketing Strategy
Marketing Strategy
954 views
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By Fabienne FredricksonRecently published1 topic

Two simple approaches to writing a great blog post

There are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. THE ORGANIZED APPROACH. With this method of writing blog posts, the title is written first. This sets the tone for the post and provides the overall idea. Some writers are very organized in their thinking from the beginning and will get it on paper in an orderly fashion.

Primary topic: Marketing Strategy
Marketing Strategy
907 views
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By Fabienne FredricksonRecently published1 topic

Focus on the “Motivators”

The mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. Essentially, they want RESULTS, first and foremost.

Primary topic: Marketing Strategy
Marketing Strategy
1,190 views
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By Fabienne FredricksonRecently published1 topic

It’s Not Procrastination, It’s Fear of Rejection (Get Past it and Get Marketing)

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...

Primary topic: Marketing Strategy
Marketing Strategy
1,052 views
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By Fabienne FredricksonRecently published1 topic

Five steps to upgrade existing clients into your new program

There comes a time in almost any entrepreneur’s practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade? Earlier in my practice, I raised my fees on a regular basis, like every few months for new clients that signed up for one of my programs. However, I never did actually raise my rates for current clients. That didn’t feel right to me.

Primary topic: Marketing Strategy
Marketing Strategy
623 views
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By Fabienne FredricksonRecently published1 topic

Why Clients Sometimes Back Out and What to Do About It

Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work.There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to the reason they’re backing out. Once you know, you can respond accordingly. It’s important to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:

Primary topic: Marketing Strategy
Marketing Strategy
1,161 views
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By Fabienne FredricksonRecently published1 topic

Hire a virtual assistant and delegate your technology challenges

As an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself. Sometimes clients who have a lot of technology challenges start to feel this is a sign they are going in the wrong direction. Don’t allow yourself to read the signs incorrectly or take away the wrong message.

Primary topic: Marketing Strategy
Marketing Strategy
549 views3/5 (1)
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By Fabienne FredricksonRecently published1 topic

UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney

Years ago, there was a question in my intake packet for new clients titled, “What is holding you back or slowing your progress?”, as it relates to attracting all the clients they need and having a full practice. Having worked with hundreds and hundreds of clients over the years, I’ve seen it all. Other than “no knowledge of marketing,” one thing seems to come up over and over again, and it happened again this week, with a brand new client. The client answered this: “Sometimes, the ‘Little Voice’ inside me asks, ‘Who needs my program anyway?

Primary topic: Marketing Strategy
Marketing Strategy
1,123 views2/5 (1)
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By Fabienne FredricksonRecently published1 topic

Focus on solutions and benefits in your elevator speech

Most people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them. Start by coming up with answers to your pull marketing questions from the Client Attraction system. Think about: - What problems do your ideal clients have? - What issues do they need to solve to get to the next level? - What blocks do they encounter in trying to achieve their goals? - What makes them unhappy? Write all your answers down.

Primary topic: Marketing Strategy
Marketing Strategy
947 views
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By Fabienne FredricksonRecently published1 topic

Get more clients online with a Client Attractive website

Getting clients online is becoming crucial for success as a small business owner - and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while giving them high-value and high-content information with a strong call to action for them to see “what’s next.”

Primary topic: Marketing Strategy
Marketing Strategy
1,007 views
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By Fabienne FredricksonRecently published1 topic

How to Take a Stand for Your Clients

This week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and telling the world what you think about the situation at hand.

Primary topic: Marketing Strategy
Marketing Strategy
564 views
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By Fabienne FredricksonRecently published1 topic

Six simple steps to get into the success mindset

When you are building your business and working on your mindset, your energy is on the rise. You are plugging away, implementing, and keeping your head in the game. You may even be seeking new friends and surrounding yourself with people who share similar beliefs to help pull you forward. But, what about current friends and family who don’t think the way you do and aren’t ready to embrace the new way of life you have chosen?

Primary topic: Marketing Strategy
Marketing Strategy
608 views
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By Fabienne FredricksonRecently published1 topic

It’s time to change your perception of networking

There was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to “do lunch”. And then, you were supposed to follow up and make the sale.

Primary topic: Marketing Strategy
Marketing Strategy
993 views
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By Fabienne FredricksonRecently published1 topic

Test the viability of your ideal clients when choosing a niche market

Are you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this conce is keeping you from launching your business or moving to the next level, here are a couple of ways to approach making your selection. A lot depends on how big your list is. Large List.

Primary topic: Marketing Strategy
Marketing Strategy
689 views
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By Fabienne FredricksonRecently published1 topic

The tipping point is key in networking

Now, before you point the finger at me for bashing ALL things about what you already know about networking, let me say there is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you know, and the more people know YOU, the more likely you are to attract LOTS of new clients through networking and referrals.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

How the get acquainted call sets up the closing the sale conversation

As your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually referring to this conversation as the “Get Acquainted Call” (GAC) vs. calling it something else. The Get Acquainted Call gives you the chance to get to know your prospects: - What a person’s business is about or the issue she wants help with - Determine if the prospect fits your ideal client profile - Gives the prospect a chance to know what it’s like to work with you

Primary topic: Marketing Strategy
Marketing Strategy
637 views
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By Fabienne FredricksonRecently published1 topic

Building your business – get out from behind your computer

If you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you: Get out from behind your computer and meet people! Many new business owners struggle with many marketing conce s such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy and speak to groups.

Primary topic: Marketing Strategy
Marketing Strategy
596 views
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By Fabienne FredricksonRecently published1 topic

Five ways to use public speaking to attract more clients

Public speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your expertise, authenticity and accelerates the Know, Like and Trust factor for your audience. Public speaking is one of the fastest ways to attract new clients.

Primary topic: Marketing Strategy
Marketing Strategy
528 views
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By Fabienne FredricksonRecently published1 topic

Three simple steps to create your first program

If you are just starting out, it might feel daunting to come up with your first program. You could have questions like: - What should I talk about?rn- What must be covered?rn- How do I handle difference in people?rn- What steps come first? These questions swimming in your head can make you feel overwhelmed. But don’t worry, I can make this easy for you. 1. Make a list of every topic you can think of about the work you do now. Think about what your clients are suffering over. What keeps them up at night with the 3am sweats?

Primary topic: Marketing Strategy
Marketing Strategy
590 views
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By Fabienne FredricksonRecently published1 topic

How to Create Programs

Here’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get more people into my programs, or how do I get more clients into this particular service that I do, or how do I sell more of those products?

Primary topic: Marketing Strategy
Marketing Strategy
946 views
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By Fabienne FredricksonRecently published1 topic

Simple four step system to attract clients from speaking

“Easily attract clients from speaking gigs with a proven formula and a step-by-step system that works.” If you have been out there giving presentations, then you want to know how to maximize the number of clients you can get from each free talk. This is how I did it for many years. 1. The set up Start your talk with your compelling story and introduce yourself. Then explain what you will be talking about so people have an idea of what to expect. This helps the attendees feel comfortable and at ease with what is coming up. 2. Collecting contact information from attendees

Primary topic: Marketing Strategy
Marketing Strategy
1,029 views
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By Fabienne FredricksonRecently published1 topic

How to Manage Your Clients

Today I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively. You might be thinking, “What does this have to do with multiplying my business?” It has everything to do with it because when you have a practice full of clients who are all doing their own things, it creates a big stress and drain for you and it’s very, very time consuming.

Primary topic: Marketing Strategy
Marketing Strategy
595 views
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By Fabienne FredricksonRecently published1 topic

Getting out there in a big way – Is fear holding you back?

Are you holding yourself back from stepping things up and thinking bigger? Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.

Primary topic: Marketing Strategy
Marketing Strategy
585 views
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By Fabienne FredricksonRecently published1 topic

Stop Doing What You’re Not Good At

One of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you’re not currently at that place right now where you will be so busy with clients or things that you’re doing that there will be no more time for you to offer to new clients. Because you’re working on the day to day aspects of your business, that fills up the time that you could offer to a new client and get paid for it.

Primary topic: Marketing Strategy
Marketing Strategy
943 views
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