SelfGrowth.comThe Self Improvement Guide

Articles

Articles by Fabienne Fredrickson

Browse every published article connected to Fabienne Fredrickson, with exact attribution and full-archive search.

articles
397
shown per page
50
search signals
Topic + expert

Articles

397 articles by Fabienne Fredrickson · showing 50

Browse every published article connected to Fabienne Fredrickson, or search within this exact expert archive.

By Fabienne FredricksonRecently published1 topic

Make Your Message Irresistible and Clients Will Flock to You

“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what prospects read about it isn’t sounding irresistible to them, they’ll move on to the next person. Guaranteed. So, your task is to stand out from the pack and to make prospects really stand up and listen to what you have to offer.

Primary topic: Marketing Strategy
Marketing Strategy
1,155 views3/5 (4)
Read article
By Fabienne FredricksonRecently published1 topic

Looking for better results? Get in the trenches with your clients

If you are relatively new at building your business, you may wonder, “What do I say to a prospect who asks me how many clients I have?” Let me share with you what I used to say when I was just building my business. Here’s how I would answer this seemingly touchy question, “I have five clients (or whatever the number is) and the reason you want to work with me is I’m not on a pedestal. I’m still building my business. I’m in the trenches with you. Everything I’ve tried that is working, I’m immediately showing you exactly how to do it.”

Primary topic: Marketing Strategy
Marketing Strategy
545 views
Read article
By Fabienne FredricksonRecently published1 topic

Does your proprietary system include enough steps?

Occasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this describes how you do business, you could be not only short changing your clients by not providing enough access to you, but you could also be limiting your income. Even though fast action might seem like a strength, a more thorough approach could serve you and your clients better for several reasons.

Primary topic: Marketing Strategy
Marketing Strategy
534 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Map Out a Marketing Plan

One of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect who’s hot and ready to buy. That process doesn’t always happen ove ight.

Primary topic: Marketing Strategy
Marketing Strategy
1,275 views
Read article
By Fabienne FredricksonRecently published1 topic

How to deliver a teleclass that generates sales

Ok, you’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. Make sure you don’t give away the farm by focusing on “what to do”, and not giving all the details on “how to do it”. This strategy will get attendees excited to want to know even more.

Primary topic: Marketing Strategy
Marketing Strategy
964 views
Read article
By Fabienne FredricksonRecently published1 topic

What Millionaire Entrepreneurs Have In Common (It’s Way Simpler Than You Think)

QUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.” - Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones. These entrepreneur millionaires have ONE secret in common: IMPLEMENTING new ideas quickly.

Primary topic: Marketing Strategy
Marketing Strategy
1,420 views
Read article
By Fabienne FredricksonRecently published1 topic

How to structure your signature talk to get clients

You are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for creating a hard-working signature talk that helps you get clients.

Primary topic: Marketing Strategy
Marketing Strategy
1,067 views
Read article
By Fabienne FredricksonRecently published1 topic

Walk Your Talk (and You’ll Naturally Attract Clients)

Not many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the marketplace. If you are a seriously overweight, out-of-breath personal trainer or a consultant whose own company is struggling to succeed, you’re probably not going to attract many clients, no matter what you say or do.

Primary topic: Marketing Strategy
Marketing Strategy
1,144 views
Read article
By Fabienne FredricksonRecently published1 topic

Eight secrets to closing the sale during a free teleclass

Have you started doing free teleclasses yet? This can be such a powerful method to accomplish two important goals. First, free teleclasses will help build and grow your list. The bigger your list, the more people to which you can market your programs and products. As I’ve said many times, I have found the tipping point for list building is about 1,000 people.

Primary topic: Marketing Strategy
Marketing Strategy
619 views
Read article
By Fabienne FredricksonRecently published1 topic

Get Specific About What You DO For Clients: The Results!

When talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials. There’s a huge distinction there, and that distinction is costing them (and perhaps even you) lots of potential new clients.

Primary topic: Marketing Strategy
Marketing Strategy
984 views
Read article
By Fabienne FredricksonRecently published1 topic

Two simple strategies for overcoming fears when following up with prospects

Do you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: - People might not remember who I am. - Maybe people don’t want to hear from me. - I might be bothering people. These conce s cause procrastination and hold you back from contacting prospects who are “low hanging fruit” or most likely to become clients. The following suggestions will help you create new habits to get past the fears and make it easier to contact people.

Primary topic: Marketing Strategy
Marketing Strategy
517 views
Read article
By Fabienne FredricksonRecently published1 topic

Are you committed or interested in growing your business?

Let me ask you right from the start – which one do you think you are? Committed or interested in growing your business? It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success. So, are you committed or interested? If you are committed, you will basically do whatever it takes to become successful. Here’s what that actually means. You will: • Get organized and schedule time in your calendar to market your business • Finish your assignments from the home study course or workshop in a boxr

Primary topic: Marketing Strategy
Marketing Strategy
633 views
Read article
By Fabienne FredricksonRecently published1 topic

To Turn More Prospects Into Paying Clients, You Must Motivate Them!

When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. I know, because I did it too in the beginning and it didn’t work.

Primary topic: Marketing Strategy
Marketing Strategy
1,192 views
Read article
By Fabienne FredricksonRecently published1 topic

How Your Personal Story Gets You Clients

Many entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to talk to you today is about not underestimating that. You can actually use your story to attract ideal clients.

Primary topic: Marketing Strategy
Marketing Strategy
582 views
Read article
By Fabienne FredricksonRecently published1 topic

Investing Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it wil

Investing Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it will rapidly build a strong list of interested people. Your investment can be significant however, so this might not appeal or be possible for everyone. Investing Time – Writing, Networking, Speaking…

Primary topic: Marketing Strategy
Marketing Strategy
1,520 views
Read article
By Fabienne FredricksonRecently published1 topic

What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think)

Quote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed for THE secret of their recent 7-figure success, named ONE and only one. Best of all, I was able to witness this theme with most everyone I met, particularly the VERY successful ones.

Primary topic: Marketing Strategy
Marketing Strategy
1,220 views4/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

Get Clear On Your Niche And Expertise

“I don’t know the key to success, but the key to failure is trying to please everybody.”rn- Bill Cosby No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get really specific on what makes you an expert in your field. A niche doesn’t always have to do with a particular type of client. Rather, it sometimes has to do with a particular situation you solve or some THING or RESULT at which you are considered an expert.

Primary topic: Marketing Strategy
Marketing Strategy
1,129 views
Read article
By Fabienne FredricksonRecently published1 topic

Three keys to choosing the right business niche

There are several reasons why I’m a big fan of choosing a niche. The biggest one is it makes your marketing so much easier. But many of my clients wonder how to choose a niche. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to select ideal clients who can afford your services, that cannot be the only qualification. You want to think about these three requirements to know you are choosing your niche wisely. 1. Is this a group of people who seek out the help of a coach or service provider like yourself?r

Primary topic: Marketing Strategy
Marketing Strategy
577 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Live Life Like You Mean It

This week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for you to take in and one that is often not given the attention it deserves.

Primary topic: Marketing Strategy
Marketing Strategy
739 views
Read article
By Fabienne FredricksonRecently published1 topic

How To Add More Value In Your Content

Content is king. Content is everything. I want to drill into your consciousness today that you want to become the master of high content/high value. There are so many reasons to do high content/high value in not only your marketing, but also in your offerings. One of the reasons is that there is a lot of fluff out there. There are so many people who are marketing against you.

Primary topic: Marketing Strategy
Marketing Strategy
1,019 views
Read article
By Fabienne FredricksonRecently published1 topic

Steps to resolve your inner conflict about money

Do you feel there is something in the way of earning a living from using your talents? Some of my clients struggle with making money based on doing what they call “God’s work”. There is this conflicting feeling among many people doing spiritual and healing work that they shouldn’t make money this way or that they should give this work away. Or, perhaps you’ve been doing all the mindset work, thinking “I want money, I want clients, I want money, I want clients…” but it’s not coming to you. And you are not generating the income you want and need to cover your expenses and live well.

Primary topic: Marketing Strategy
Marketing Strategy
850 views5/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

Prosperity Comes From Overcoming Fear (So Do Clients)

QUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve made a conscious choice for years not to listen to the news, read the papers or listen to talk radio. It’s not just that I’m a very sensitive person and I react to negative stuff more deeply than others seem to, it’s that I don’t like what it does to my mindset.

Primary topic: Marketing Strategy
Marketing Strategy
1,219 views3/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

9 simple tips for creating videos that sell

It’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust factor. To make the most of it, here are nine suggestions to create videos that sell: 1. Keep it short. Most video should be only a couple of minutes, which is enough to connect and get your message across.

Primary topic: Marketing Strategy
Marketing Strategy
1,113 views5/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

How to Create Systems in Your Business

I want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your business. Most likely right now you have a self-generated business, whereby if YOU don’t start something yourself, or generate it, it doesn’t get done.

Primary topic: Marketing Strategy
Marketing Strategy
1,065 views
Read article
By Fabienne FredricksonRecently published1 topic

Track Where Your Best Clients Come From

Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a client. It’s important to see where your clients have come from, so that you can do more of the same.

Primary topic: Marketing Strategy
Marketing Strategy
1,083 views
Read article
By Fabienne FredricksonRecently published1 topic

Is it time to hire a staff member?

In the beginning you may feel like “Only I can do it this way.” But, there’s a concept called the “Glass Ceiling” in business where you can’t go any higher because there’s only so much you can do yourself. The business gets so complex that you will actually need to simplify.

Primary topic: Marketing Strategy
Marketing Strategy
1,005 views
Read article
By Fabienne FredricksonRecently published1 topic

Four simple ways to discover your unique selling proposition

When you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest difference for them? Make sure you don’t ask clients what they like about you. It’s never about you. It’s always about the experience they receive from you. There are a number of ways to gather this information about your business. You could:r

Primary topic: Marketing Strategy
Marketing Strategy
601 views
Read article
By Fabienne FredricksonRecently published1 topic

Clear the Decks and Get Rid of the “Leaks” in Your Day

How much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per week, if that. No wonder they’re having trouble attracting new clients!

Primary topic: Marketing Strategy
Marketing Strategy
1,093 views5/5 (1)
Read article
By Fabienne FredricksonRecently published1 topic

You Gotta Be RUTHLESS About Your Time (How to Get It ALL Done)

Clients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many of which need answering. And every so often, a few things fall through the cracks. Hey, I’m human after all, but I’m better off tha I’ve ever been before.

Primary topic: Marketing Strategy
Marketing Strategy
1,104 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Surround Yourself with Advancing People

Today’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere. It’s something that is one of these shortcuts or trump cards for entrepreneurs who understand what it’s all about. It means that if you want to multiply your business very quickly, you must not be a lone ranger. The law of association states that whom you spend your time with and whom you listen to dictates how big of a game you play in your business.

Primary topic: Marketing Strategy
Marketing Strategy
734 views
Read article
By Fabienne FredricksonRecently published1 topic

Giving away too much is actually a disservice

When you speak to groups or run a teleclass, you want to share enough information to accomplish three goals: 1. Demonstrate your expertise 2. Provide insight about the topic 3. Offer some real value to listeners Delivering on these three goals will help you connect with prospects and attract new clients. For some people, they may have a tendency to give away too much information for free. You may be the kind of person who cares about them and wants to take care of them. Or you might feel you have to give everything away for people to like you.

Primary topic: Marketing Strategy
Marketing Strategy
1,301 views
Read article
By Fabienne FredricksonRecently published1 topic

Make more money by going beyond the one-on-one model

Recently, one of my clients was expressing her conce over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups. Until now, she has preferred to work with one person at a time or even small groups to keep the activity hands on with lots of personal attention. That does limit her income because there are only so many hours in a day where she trades hours for dollars. To earn more, she’ll need to reach more people at the same time.

Primary topic: Marketing Strategy
Marketing Strategy
882 views
Read article
By Fabienne FredricksonRecently published1 topic

Key elements of a special report that can get you clients

Have you written your special report for your Irresistible Free Offer yet? If not, I’m going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers. 1. Start by introducing yourself with your compelling story. This story gives you the right to be talking about your topic, whatever it is. Present yourself as an expert and a problem-solver. 2. Explain what people are not doing along with the reasons why this happens. These will be issues they can relate too easily.

Primary topic: Marketing Strategy
Marketing Strategy
1,364 views
Read article
By Fabienne FredricksonRecently published1 topic

You MUST Use Conviction and Authority to Attract More Clients

Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if they’ve done a lot of marketing and networking, even if they have lots of prospects. It’s almost like they destroy their chances of winning, at the very end of the cycle.

Primary topic: Marketing Strategy
Marketing Strategy
948 views
Read article
By Fabienne FredricksonRecently published1 topic

You’ve gotta TOUCH your clients more often (to be more Client Attractive)

Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. The question? How often do I need to reach out to my prospective clients and clients? The answer? A minimum of 25 times a year, preferably 52 or more times a year. Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall. 52 or more times a year??? I’m not kidding.

Primary topic: Marketing Strategy
Marketing Strategy
1,156 views3.7/5 (6)
Read article
By Fabienne FredricksonRecently published1 topic

The fastest way to get quality speaking gigs

Speaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. Plus, you can add these prospects to your contact and ezine list (with their permission).

Primary topic: Marketing Strategy
Marketing Strategy
946 views
Read article
By Fabienne FredricksonRecently published1 topic

Stand Out From Your Competition by Adding More Value with “Client Extras”

“If you wish to be wealthy, then act to create real value.” — Ralph Marston An aspect of setting yourself apart from competitors is the value that you add to your services, without wanting anything in return. Competition within one’s industry can sometimes be fierce. Once you’ve determined what you offer that your competitors don’t, it’s time to start adding value to your clients and create a relationship they’ll be crazy not to continue (and tell others about). And this doesn’t have to drain your resources.

Primary topic: Marketing Strategy
Marketing Strategy
988 views
Read article
By Fabienne FredricksonRecently published1 topic

How to Handle Client Objections

Here’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of resistance – perhaps it’s a question, perhaps they’re not sure. If they didn’t have some reservations, some questions, they would have already signed up with you.

Primary topic: Marketing Strategy
Marketing Strategy
1,052 views
Read article
By Fabienne FredricksonRecently published1 topic

How to focus

People always ask me, “How do I get results from the things that I’m working on?” How are you able to produce so much? Do you know the number one how do you get results? By doing the work. You have a lot of access to knowledge, perhaps my knowledge, stuff you get on the internet, at the library, other people that you’re working with, and there’s a lot to get done if you want to grow your business.

Primary topic: Marketing Strategy
Marketing Strategy
976 views
Read article
By Fabienne FredricksonRecently published1 topic

The key to creating a winning homepage video

Having a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and trust. Video facilitates the start of a relationship. To get the most from your video, here are my recommendations:

Primary topic: Marketing Strategy
Marketing Strategy
597 views
Read article
By Fabienne FredricksonRecently published1 topic

Three big reasons why you don’t need a clever business name to attract clients

Are you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I don’t think this is necessary or wise for three big reasons.

Primary topic: Marketing Strategy
Marketing Strategy
556 views
Read article
Back to top ↑