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397 articles by Fabienne Fredrickson · showing 50

Browse every published article connected to Fabienne Fredrickson, or search within this exact expert archive.

By Fabienne FredricksonRecently published1 topic

How to Bring on Associates to Leverage You and Your Business

When you get to a point in your business when you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more you to go around and no more time. This is where a lot of people sometimes quit in their business or they just keep going at full practice capacity for many years but they don’t ever multiply their business.

Primary topic: Marketing Strategy
Marketing Strategy
932 views
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By Fabienne FredricksonRecently published1 topic

Rub Elbows with Ideal Clients by Going Where They “Hang Out”

There are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many business cards as they can, and then following up with an offer or a pitch the next day. Problem is, it never works.

Primary topic: Marketing Strategy
Marketing Strategy
956 views
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By Fabienne FredricksonRecently published1 topic

Change your mindset from fearful to successful

When you are just starting out, there can be a lot of fear about where money is going to come from and how you’ll find clients. I understand this because back in the beginning, I lived through it too. So I went back and documented everything I did that worked and created the Quick Start Guide. One of the gems in that start up program is to write a congratulatory card to yourself about how much money you want to earn each month, the number of clients you need and how you’ll feel when this happens.

Primary topic: Marketing Strategy
Marketing Strategy
641 views
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By Fabienne FredricksonRecently published1 topic

5 ways to improve your communication to get more clients

You may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined a number of times to get it working just right. Or you may need to repeat the message several times for it to sink in. Try these five ways to improve communication and help networkers and prospects grasp your service more quickly.

Primary topic: Marketing Strategy
Marketing Strategy
1,088 views5/5 (1)
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By Fabienne FredricksonRecently published1 topic

Use a strategic four step system to prioritize projects

Do you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big presentation. Whew, that’s a lot of stuff to accomplish and keep track of! How can you prioritize so many projects? How do you even decide which projects to focus on, what to let go of and what to do first? These are good questions to have to find answers for, right?

Primary topic: Marketing Strategy
Marketing Strategy
612 views
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By Fabienne FredricksonRecently published1 topic

One Secret To Dramatically Increase Referrals (and Get More Clients)

To dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a fr

Primary topic: Marketing Strategy
Marketing Strategy
1,087 views2/5 (1)
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By Fabienne FredricksonRecently published1 topic

The 7 Surefire Signs of Clients to Avoid

You’ve heard me get on my soapbox several times about needing to really hone in on your target audience BEFORE you go out there and market yourself extensively. One of the major reasons this is so important is that most people make the mistake of trying to market to EVERYBODY, fearing that if they niche themselves too much, they’ll narrow down their prospective client pool too much.

Primary topic: Marketing Strategy
Marketing Strategy
1,119 views4/5 (1)
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By Fabienne FredricksonRecently published1 topic

Your Mental Attitude Dictates Your Number of Clients AND Income

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” -Thomas Jefferson You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve seen this happen thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren’t showing up.

Primary topic: Marketing Strategy
Marketing Strategy
1,329 views3/5 (5)
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By Fabienne FredricksonRecently published1 topic

In Client Attraction, Focus on Service, Not Accumulation

I’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more clients, more in-come, with more time off to enjoy it all) and who say to me, “Fabienne, show me how to do it and I’ll do exactly what you say.” That’s the kind of person who sees results.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Using Social Media to get more clients

Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

Primary topic: Marketing Strategy
Marketing Strategy
1,068 views
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By Fabienne FredricksonRecently published1 topic

How to Scale Your Business

Here’s your weekly tip for client attraction, getting more clients, making more money, multiplying your business. Today it’s about how to scale your business. The way to make a lot more money in your business, more money than you’re making now, is to add more value to even more people’s lives and when you do that, you make more money. It’s very simple but it’s not always easy. It’s common sense – you make more money by working with more people and you do that by adding more value.

Primary topic: Marketing Strategy
Marketing Strategy
993 views
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By Fabienne FredricksonRecently published1 topic

Getting Out There In A Bigger Way Means Overcoming Your Fear of Criticism

QUOTE: “Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine… And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” -Marianne Williamson During a Mastermind session over a year ago, I got clear on the ONE obstacle that was standing between me and tripling my business past the 7-figure mark.

Primary topic: Marketing Strategy
Marketing Strategy
1,385 views3/5 (2)
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By Fabienne FredricksonRecently published1 topic

Who should you send your warm letter to?

Are you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think how fast your business could grow if they all knew about what you are doing and how they could help.

Primary topic: Marketing Strategy
Marketing Strategy
599 views
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By Fabienne FredricksonRecently published1 topic

How to transition your pricing from hourly to package

As you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked and sending invoices. But letting clients know about your changes takes a bit of finesse. This announcement can be a delicate communication that needs to be handled in the right way.

Primary topic: Marketing Strategy
Marketing Strategy
963 views
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By Fabienne FredricksonRecently published1 topic

Abandon The Sinking Ship Client: Work With ALREADY Successful Clients (They Need You Too)

In recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work with and why you should too. For years, I’ve attracted a whole host of clients, many of them startup entrepreneurs who were in desperation mode and needed to be saved. These people needed clients BADLY and looked to me to hand them a life-raft to stay in business.

Primary topic: Marketing Strategy
Marketing Strategy
1,298 views4/5 (1)
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By Fabienne FredricksonRecently published1 topic

Track Where Your Best Clients Come From

Sometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Now, look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center of Influence, or a referral from a client.

Primary topic: Marketing Strategy
Marketing Strategy
1,296 views2.5/5 (2)
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By Fabienne FredricksonRecently published1 topic

Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)

Let’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important ...

Primary topic: Marketing Strategy
Marketing Strategy
1,077 views
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By Fabienne FredricksonRecently published1 topic

Go BIG or Go Home!

QUOTE: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure… Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”rn – Marianne Williamson, A Return To Love After sharing my personal “Video Vision Board” with my 10,000+ readers this week, I received a lot of comments and questions. One of the ones that stood out the most for me was this one: “Hey Fabienne, just watched the You Tube video. It’s awesome.

Primary topic: Marketing Strategy
Marketing Strategy
1,174 views3/5 (1)
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By Fabienne FredricksonRecently published1 topic

Make a Decision and “The Way” Will Show Up

I’ve discovered something really interesting in terms of human behavior over the last few years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… People SAY they want something very badly, that they want a change, and theoretically, that they’d do anything to get it.

Primary topic: Marketing Strategy
Marketing Strategy
977 views
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By Fabienne FredricksonRecently published1 topic

How social proof helps you get clients

Sometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them with social proof.

Primary topic: Marketing Strategy
Marketing Strategy
661 views
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By Fabienne FredricksonRecently published1 topic

Take time off to focus on your business

Speaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs have YOU met? Yeah, me too, and they’re not that “Client Attractive.”)

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Easily raise your rates by adding more value

Are you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program. When you make it all about the value and the access to you, you can outshine your competition and stay ahead of them.

Primary topic: Marketing Strategy
Marketing Strategy
573 views
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By Fabienne FredricksonRecently published1 topic

10 Steps of a Compelling Sales Page

Here’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less. About the idea of cloning you - This is what I share with my clients who have gotten to the point that they’re at full practice capacity and now they can’t make more money or get more clients because they are at full capacity.

Primary topic: Marketing Strategy
Marketing Strategy
1,534 views5/5 (1)
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By Fabienne FredricksonRecently published1 topic

Which comes first – branding or content?

Many people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from clients who are getting started and I can tell you that the experts don’t necessarily agree.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

15 ways to repurpose content and add more value

As a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use? To make the most of your productivity, you want to find ways to leverage these creations to get even more out of them. I’m going to share a number of the ways you can repurpose your materials to make them work harder for you. 1. Combine blog posts to create an ebook 2. Record yourself reading your ebook to make an audio product

Primary topic: Marketing Strategy
Marketing Strategy
1,171 views5/5 (1)
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By Fabienne FredricksonRecently published1 topic

Know Exactly What Makes Your Clients Tick

If you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them. Put yourself in their well-wo comfortable shoes, completely, and then ask yourself these questions: What is it that keeps them up at night worrying (as it relates to what you do)?r

Primary topic: Marketing Strategy
Marketing Strategy
1,175 views
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By Fabienne FredricksonRecently published1 topic

Launch a Telesummit to quickly and easily build your list

If you are working on building your list, a telesummit can bring in hundreds of new contacts very quickly. To be honest, I don’t coach on topics I haven’t done before and personally, I have never created a telesummit. However, I’ve been a part of so many as a featured speaker and guest. So I know how they can really drum up lots of new contacts for your database.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

A SINGLE Focus Will Help You Attract More Clients (In More Ways Than One)

"Until you make the unconscious conscious, it will direct your life and you will call it fate." - Carl Jung You've heard a lot more about the Law of Attraction recently. For nearly 10 years, I've been using it consciously to create my ideal business, on a daily basis, in addition to disciplined marketing strategies. With anything in life, if you don't KNOW where you're going, you'll either eventually get lost or it'll take you a long time to get there, much longer than necessary.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

You MUST Say Yes To The Business (And In-come) Within Your Reach

QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

How to attract clients by not being perfect

Have you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you say and do and be the kind of person who “walks your talk,” let me share a little secret. You do not have to be perfect. Nor do you need to have every single thing figured out.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

7 Ways to find clients to fill your introductory teleseminars

When you are launching a new program, you may consider kicking it off with a free, introductory call to get people interested and registered. But how do you get people to register for that free call? Here are seven ways to find clients for a successful kick off. 1. Network Like Crazy. Go to as many networking events as you can find to meet lots of new people. You can create a special event card that communicates details about your free introductory event and hand that out instead of a business card.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Five best practices for group programs that rock

Are you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met different needs. Each time I delivered the program, I changed things here and there to improve them.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Should I put my prices on my website?

There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available. However, when you have a service that might be pricier, I have found it’s better to not reveal your fee online and instead, go over packages during a “Get Acquainted” call.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Three ways to increase early registration for live events

When you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep prospects from attending. Since, we experimented with charging a fee for our smaller events. We learned that people who pay are much more likely to attend the program versus a simple RSVP.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Two super simple ways to talk about results with clients

If you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to help them envision results while you close the sale and get clients. 1. Look at Your Own Results.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

The best way to handle emails asking, “What do you charge?”

Most business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential client. People may be interested in working with you but fear they cannot afford you. When you send your pricing right off the bat, you prevent the sales conversation and you haven’t built in any value. That’s why I recommend you should not send out your prices when requested.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

How affirmations set the tone for your success

If you are working to attract clients and create a positive mindset, affirmations will help get you there. What a difference they can make! In case you aren’t familiar with this mindset technique, an affirmation is a positive statement about a goal you want to achieve, written in the present tense as if it is happening right now. The First Step is to Write Your Affirmations. You want to craft a series of positive statements about the goals you wish to accomplish. For example, you might write about your business:r

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Five perfect tasks for your new virtual assistant

Most small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more done faster. You may not know right away what tasks your VA should handle, but you would love for this service to somehow pay for itself.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Two big steps before you train others to teach your proprietary system

As you work to grow your business, there are many options available to attract clients along the way. One thing that may tempt you is the idea of licensing your proprietary system and/or training coaches or trainers to teach it to others. This can be a lucrative revenue stream but first I recommend you follow these steps before moving into that arena.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

What to do when fear gets in the way of taking action

Recently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was paralyzed – she couldn’t seem to take the next step on anything.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

How to pick the right BNI networking group for you

When I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I offered people a free health assessment which worked really well.

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Five steps to raise your rates AND get new clients

Have you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be conce ed by the risk of losing clients due to higher rates. While this may be true, there are best practices for handling a rate increase that, if done well, can get you new clients!

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Three reasons why a Get Acquainted Call beats a free consultation

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Instead I recommend offering a “Get Acquainted Call.” Here are three reasons why this is a much better approach to get clients:

Primary topic: Marketing Strategy
Marketing Strategy
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By Fabienne FredricksonRecently published1 topic

Four ways to get paid to speak

Do you speak often and wonder how you can get paid to speak? Getting paid speaking gigs is a real possibility. When you’re paid to speak, you’re earning money to give your presentation and get clients at the same time. Just keep in mind that the speaking business can be an entire business in itself, beyond the services you already offer. I still take advantage of speaking opportunities that don’t pay which, by the way, is true of many associations. Why do I agree to do this? Speaking, paid or unpaid, is good for many reasons: 1. For the exposure 2. To get clientsr

Primary topic: Marketing Strategy
Marketing Strategy
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