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Browse every published article connected to Fabienne Fredrickson, with exact attribution and full-archive search.
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Browse every published article connected to Fabienne Fredrickson, or search within this exact expert archive.
Years ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality.
When you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can. You are ahead of others.
If you are ready to start delegating to an assistant, first let me congratulate you! This is an important and empowering step that will free you up to grow your business and attract more clients. So how do you hire an assistant and figure out what they can do for you? Here are six steps to help you get clear on what you need.
Are you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these five short videos and watch your conversion rates rise. Most importantly, make sure you end each video with a specific call to action so viewers know exactly what you want them to do next.
“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do? I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key?
While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life . When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I’m still waiting in line, I still wait ten minutes for a table, and I’m seeing people STILL buying a lot. In fact, to put it in perspective, our business has made more just last month than most people make all year. What “economy”? I’m telling you this to point out to you that the MEDIA wants you to be scared.
Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t think you actually need to give an incentive in order for happy clients to give you referrals. I believe that deep down in their hearts, they want to give you referrals. This is especially true if they’ve gotten good value from you and if they feel you’ve taken great care of them.
When you are building your practice, sometimes you choose to work with a client for free for a number of reasons: - Gain experience with an ideal client,rn- Minimize risk of trying out a new program,rn- Build up your client testimonials,rn- Give back to the community by offering services to a select few who cannot afford you. While paying clients are of course more desirable, the freebies often provide their own advantages. There is nothing wrong with having a few practice clients who can help you attract paying clients, as long as you set clear boundaries.
If you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or a more advanced level of your work. But another valid and smart option to get repeat clients is to simply ask them if they would like to continue the program they are in.
As your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, feeling stretched into the next three to five years. Yet, you still want to grow your business and work on client attraction. How do you make a shift in business growth like this?
When building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in.
Your newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy.
“What you have to give is enough – if you give it with all your heart. ”rn-Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and they were all drinking it: the I’m Not Enough Yet fruit punch. Here are some of the things I heard from some clients and workshop participants.
Getting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your list?
When it comes to list building, joint ventures can deliver the growth you are seeking. Students often ask me how to reach out to potential partners. A lot depends on who they are and the level of business success they have achieved. I recommend a different strategy for partners who are in a similar place as you versus partners who are more advanced. Joint Ventures with Similar Business Size.
When you have written a new blog post, there are three ways to post the information on Facebook. We have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
Deciding on pricing for your products or service packages depends on several things. : Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? : To attract more clients into your marketing funnel, you need a variety of prices for them to choose from to help them get past the barrier to entry. Start with your Irresistible Free Offer (IFO) and then have higher priced items, maybe $597 or more. But, you’ll also need items in between to give people a first purchase stepping stone.
Many people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might not connect right away, even though the person voiced an interest.
Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services provide.
The quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet.
Let’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom line?”
Using video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you. Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they fumble or forget important information. They want to use the script to be sure they cover all the points in order so what they say makes sense.
Have you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Yet, you can stay with your pricing structure so long before you need to change things, especially if your calendar is getting full. That’s a sure sign it’s time for a fee hike. When I started to really fill my practice, I raised my prices as frequently as every couple of months.
Sometimes, no matter what you try, nothing seems to work to find clients and you feel like you’re going to give up or breakdown. First, know that you are not alone. Lots of business owners experience this and believe it or not, I still go through this. I’m a human being and it happens to me too when things just don’t go my way. This is what I do when I get to the point when I’m really frustrated and wondering what the heck is going on. Try following these steps to break out of that mindset and get moving again.
Sometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most of your time together? Recently, I had this opportunity. At a big conference, I was able to meet face-to-face with someone I had followed for a while and admired greatly. Here’s how to network with opinion leaders and what I did to make the most of this situation.
Sometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at it. Reframe How You Look at the Value of Your Knowledge. You need to reframe how you are thinking about this. You are putting a price tag on the full value you offer. While this may feel awkward, this is how many businesses are structured and services are priced.
If you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business helps you to conquer and then excel at them. For some business owners, getting the structure in place is easy. But, handling the conversation to sign people up for the “get-acquainted” call is what trips them up. If that sounds like you, I’ve got the solution.
If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation?
Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezine also keeps you top-of-mind with people in your database who are potential clients. And it helps you promote new products and programs, again working to convert those readers into clients and customers.
To attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and get your information.” On the other hand, your blog lives on the web and people can come and find it when and how they please. It also connects to your social media profile and you can do all kinds of cool marketing with it.
Many of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend:
One of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice. The first step is to determine who would be a good joint venture partner. Here are a few things to consider about your JV prospects: - Do you feel good about the material they share? - Do they have a good reputation in the industry? - Do they have the same ideal clients you want?
Do you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete. Let me share what I do. First, I have a mantra that I live by, “A strong focus now creates a different future later.” My team knows not to just walk into my office. If they do, I will just say, “I’m sorry. I can’t talk right now, I’m focused.” This might seem abrupt, but when I’m doing one thing, I need to do that one thing only.r
Are you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too. If you are like me, you learned what you know from a series of people and mentors.
Creating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are many ways to set up packages that will attract more clients and I’ll share a few alte atives to choose from. These suggestions might spark additional ideas that will work perfectly for your type of business.
Are you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal market will type into a search engine when looking for your product or service. So how do you ensure you appear prominently in the results?
If you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet: 1. Provide real solutions. To capture the attention of your ideal clients, you want to talk about and provide real solutions. This proves you know what you are talking about and makes you credible.
Do you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by helping others. They think they shouldn’t charge right away or if they love what they do, they should give it away. However, when you are building your business, there are several essential reasons why you cannot continue this practice of working for free.
For many entrepreneurial women with children at home, your working time is limited. Given this restriction, how do you balance the children, household tasks and work to keep your business growing? One thing I know from having three children and a business is that it is a Catch-22. It’s hard to bring in more clients and more money when you don’t have the support. You need some type of child care. Yet it’s hard to afford childcare when you don’t have more clients and money coming in, right?
I’ve discovered something really interesting in terms of human behavior over the last 3 years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… People SAY they want something very badly, that they want a change, and theoretically, that they’d do anything to get it. But when the rubber meets the road, it’s a totally different story.
Public speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer. You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did that worked so well for me with public speaking. 1. Start with your compelling story. I started by saying, “I want to take you back to 1999”. I tell the audience my whole compelling story so they know what I went through and can relate to me.
If you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like. The question is how do you spread the word and get people to attend? You want the room to be full for this event to be most effective. My favorite strategies are below to help you pack the house.
I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the situation. 1. Communicate Rules Up Front. When a client signs up, you send them your welcome letter and packet which could be sent via snail mail or email. Instead of many separate pages, you can create one big PDF document with all your policies and procedures.
QUOTE: “Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION.” – Price Pritchett I’ve been hearing this one question a lot recently: “Fabienne, what did you actually DO to multiply your 1ncome so quickly?
I see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in.
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out. The Life Span of a Social Media Post is short.
Has this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with potential partners are cancelled. What happened?
QUOTE:”Faith is not something to grasp, it is a state to grow into.” – Ghandi Sometimes, despite the stellar marketing plans, our “positive thinking”, our resolve, our determination and manifesting, we have doubts about whether we can really “do” this. Let’s admit it. Sometimes fear steps in anyway, despite our best intentions. The inner doubt begins to take over and we wonder if it’s really going to “happen”. Thing is, the way we feel about our business directs the actions that we take.
Would you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a full practice, or at least not consistently. WHY? The reason is simple. They don’t market consistently.
On occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. You might think you should already be where you want to be. Or you already know everything the experts say. Maybe you feel you can’t afford to hire a coach or mentor.